Tuesday, July 10th 2018

Intel to Kill off The "Extreme Edition" Brand Extension

Intel is allegedly killing off the "Extreme Edition" brand extension it has been using to denote its flagship client-segment products, such as processors and NUCs. This, according to industry observer François Piednoël. This could also mean the retirement of related elements such as the iconic Intel Skull, and the black and silver packaging. What Intel is replacing this moniker with, remains a mystery.

Intel currently assigns the "Extreme" extension to only one client-segment product, the Core i9-7980XE. With the advent of the 28-core client-segment processor on a new motherboard platform, Intel could find itself tough to justify the extension on the "Basin Falls" (LGA2066) platform. The company is planning to launch new 20-core and 22-core LGA2066 processors, besides its 28-core processor on the new platform. The Extreme extension is also used on the company's "Skull Canyon" NUC.
Source: François Piednoël (Twitter)
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31 Comments on Intel to Kill off The "Extreme Edition" Brand Extension

#1
MrAMD
If true, I'm okay with this. The i9 moniker and Extreme series seem kind of redundant anyways.

i9 = HEDT
i7 = Mainstream High-end
i5 = Mainstream
i3 = Low-end / Economical

Would definitely streamline the branding and be more straightforward imho.
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#2
btarunr
Editor & Senior Moderator
MrAMD said:
If true, I'm okay with this. The i9 moniker and Extreme series seem kind of redundant anyways.

i9 = HEDT
i7 = Mainstream High-end
i5 = Mainstream
i3 = Low-end / Economical

Would definitely streamline the branding and be more straightforward imho.
The upcoming 8-core LGA1151 part is likely to get Core i9 brand, and there are Core i7 HEDT chips. More chaos.
Posted on Reply
#3
MrAMD
btarunr said:
The upcoming 8-core LGA1151 part is likely to get Core i9 brand, and there are Core i7 HEDT chips. More chaos.
Exactly. They should revamp the Core series branding across the board. So confusing, then there's that i9 laptop 6-core chip..
Posted on Reply
#4
Ferrum Master
btarunr said:
The upcoming 8-core LGA1151 part is likely to get Core i9 brand, and there are Core i7 HEDT chips. More chaos.
What they were smoking when releasing i5-7640X then?

Intel is already in disarray...
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#5
Chloe Price
Anyone remember when Pentium 4 EE was called Emergency Edition? :)
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#7
enxo218
I found those to be non-sensical tbh, between the x and xe only bragging rights and money seemed to actually matter but mostly the latter
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#8
Xx Tek Tip xX
They'd better release more 2066 cpus - TR4 is just laughing and it will kill x299 high end and then more socket refreshes and I doubt high end motherboard owners want to keep upgrading.
Posted on Reply
#9
las
Xx Tek Tip xX said:
They'd better release more 2066 cpus - TR4 is just laughing and it will kill x299 high end and then more socket refreshes and I doubt high end motherboard owners want to keep upgrading.
There's socket 3647 :roll:
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#10
Xx Tek Tip xX
las said:
There's socket 3647 :roll:
Yes, but it doesn't mean that they will kill 2066 if they have any sense.
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#11
las
Xx Tek Tip xX said:
Yes, but it doesn't mean that they will kill 2066 if they have any sense.
Nah, but Threadripper 32C/64T is not out yet, lets see availability first and Intel will respond

2066 is due for a refresh anyway (as in new CPU's). i9-7980XE is a joke price/perf
Posted on Reply
#12
zenlaserman
Haha, yeah...I remember the old Netburst "Emergency Editions"....$1000 P4 3.8 smoked by my $100 socket 754 Athlon 64 that didn't even have dual-channel memory.

Man those were the days, when AMD beat Intel to 1GHz, and Intel being the reactionist bastards they are, created an architecture solely to gain clockspeed advantage and beat AMD to 2, 3, and 4GHz. Then AMD pulled an Intel and beat them to 5. Thanks to Israel, Intel has been running what is basically a heavily modfied Pentium /// architecture to keep the IPC advantage since 2006 while being shady anti-competive bastards behind the scenes. The funniest thing is no one actually knew how bad Netburst sucked until Conroe arrived. SSE ops in 1 clock cycle meant that Conroe 2GHz matched Netburst 4.

The Quad-core Conroe Extreme Editions from 2007-up set a performance standard.
Now that AMD is competitive again, we have that and more for Goodwill P4 PC money.
Posted on Reply
#13
las
zenlaserman said:
Haha, yeah...I remember the old Netburst "Emergency Editions"....$1000 P4 3.8 smoked by my $100 socket 754 Athlon 64 that didn't even have dual-channel memory.

Man those were the days, when AMD beat Intel to 1GHz, and Intel being the reactionist bastards they are, created an architecture solely to gain clockspeed advantage and beat AMD to 2, 3, and 4GHz. Then AMD pulled an Intel and beat them to 5. Thanks to Israel, Intel has been running what is basically a heavily modfied Pentium /// architecture to keep the IPC advantage since 2006 while being shady anti-competive bastards behind the scenes. The funniest thing is no one actually knew how bad Netburst sucked until Conroe arrived. SSE ops in 1 clock cycle meant that Conroe 2GHz matched Netburst 4.

The Quad-core Conroe Extreme Editions from 2007-up set a performance standard.
Now that AMD is competitive again, we have that and more for Goodwill P4 PC money.
Sadly AMD's 5 GHz CPU performed terrible. FX was and is a disaster for most workloads

I'd love to see higher clockspeed on Zen now. Would be nice with 4.5+ on the 7nm CPU's.. All core OC.. (and duo/single core boost out of the box)
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#14
ensabrenoir
......as iconic as the whole core , I's and 3,5,7...and 9 series is....they need to scrap it all and start fresh. Even their chipset naming too. AMD has so effectively trolled/bitten/copied/muddy the waters that it all seems redundant.
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#15
Vya Domus
Intel's lineup is so convoluted and full of redundant or re-branded products that whatever they'll do wont mean much.
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#16
Chloe Price
zenlaserman said:
Haha, yeah...I remember the old Netburst "Emergency Editions"....$1000 P4 3.8 smoked by my $100 socket 754 Athlon 64 that didn't even have dual-channel memory.

Man those were the days, when AMD beat Intel to 1GHz, and Intel being the reactionist bastards they are, created an architecture solely to gain clockspeed advantage and beat AMD to 2, 3, and 4GHz. Then AMD pulled an Intel and beat them to 5. Thanks to Israel, Intel has been running what is basically a heavily modfied Pentium /// architecture to keep the IPC advantage since 2006 while being shady anti-competive bastards behind the scenes. The funniest thing is no one actually knew how bad Netburst sucked until Conroe arrived. SSE ops in 1 clock cycle meant that Conroe 2GHz matched Netburst 4.

The Quad-core Conroe Extreme Editions from 2007-up set a performance standard.
Now that AMD is competitive again, we have that and more for Goodwill P4 PC money.
There wasn't a Pentium 4 4GHz model, they were cancelled. P4 570J, 571, 670 and 672 were those 3.8GHz models which were the ones with highest clockspeed.

Nobody didn't know Netburst sucked? Ehh.. :D I had maybe one or two friends who had a P4 on their PCs, every other had AMD XP or A64 CPUs since they were faster and cheaper. Especially when overclocked, they wiped the floors with hot and crappy Pentium 4s.
Posted on Reply
#17
diatribe
Vya Domus said:
Intel's lineup is so convoluted and full of redundant or re-branded products that whatever they'll do wont mean much.
They've segmented their product line so much that it's hard to make sense of for most people. Remember when there were 3-4 options, generally based off of clock speed? I'd like to see Intel get back to basics and greatly limit their product variations.
Posted on Reply
#18
[XC] Oj101
zenlaserman said:
The funniest thing is no one actually knew how bad Netburst sucked until Conroe arrived
That's not true at all. Clock for clock, Willamette was beaten by Tualatin (and even Coppermine if performance was extrapolated for equal clock speeds).
Posted on Reply
#19
Xx Tek Tip xX
Intel need more cpus on the x299 platform since it was intel's answer to x399 - They need to fix it and get a threadripper 2 competitor or HEDT owners will give up on intel.
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#20
XiGMAKiD
MrAMD said:
..streamline the branding and be more straightforward imho.
I don't think streamlining their branding is on their top to-do list if not at all
Posted on Reply
#22
Totally
btarunr said:
The upcoming 8-core LGA1151 part is likely to get Core i9 brand, and there are Core i7 HEDT chips. More chaos.
They should just go back to having Enthusiast/Performance/Mainstream/Low-end segments where the descriptors for the segment implied that the segment was a mix of the bordering segments. This constant relabeling isn't working out. Enthusiast has gone from that to Pro-sumer to now HEDT which is as vague as it gets seems like a marketing excuse excuse to charge more money for no real reason.
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#23
ZeDestructor
zenlaserman said:
The funniest thing is no one actually knew how bad Netburst sucked until Conroe arrived.
Everyone knew that Netburst was hopeless. Even Intel (particularly Intel Israel, leading to the creation of Banias and successors).

zenlaserman said:
Thanks to Israel, Intel has been running what is basically a heavily modfied Pentium /// architecture to keep the IPC advantage since 2006
That's just plain untrue, for two reasons:

1. The P6 µArch was first shows in the Pentium Pro, with MMX added for Pentium 2, and SSE for Pentium 3.
2. The P6 x86 core was replaced in the Sandy Bridge era, with the Sandy Bridge x86 core (after the elimination of the Northbridge, with the IMC moving with Nehalem, and PCIe root in Lynnfield).

You can read David Kanter's 20-page long dives if you want more details, but that's the 2 line summary.
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#24
remixedcat
To me naming anything "extreme" or "savage" or "RAMPAGE XXX XTREME XRX REAPER" whatever the hell is so basement dweller emo cringe to be taken that seriously anymore.
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#25
Captain_Tom
Probably because their "Extreme" is quickly becoming AMD's Midrange lol.
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