Friday, August 3rd 2018

AMD Unveils its Most Powerful Semi-custom SoC for a Chinese OEM

Chinese PC maker Zhongshan Subor believes that there is space for a class of devices between game consoles and gaming desktops, targeted at Chinese gamers that game a lot online, and won't mind a little productivity on the side. The same class of people are repulsed by the idea of gaming desktops from traditional OEMs, which tend to be overpriced; and don't want to burn their hands building their own PC. For them, there's a new console-desktop; which runs common PC OS, plays PC versions of games, and runs PC apps, while exhibiting some characteristics of a console (perhaps a dashboard, and a highly customized user-interface stack), called simply SUBOR.

A part of what makes SUBOR affordable compared to OEM gaming desktops is because every component is purpose-built, including the SoC at the heart of it. This semi-custom SoC is codenamed "Fenghuang." The chip is a cut above the one that powers the PS4 Pro or Xbox One X. It combines a 4-core/8-thread CPU based on AMD's latest "Zen" architecture, compared to the low-power "Jaguar" derivatives that power the fastest consoles. The CPU runs at up to 3.00 GHz of clocks, and has 4 MB of L3 cache. The GPU is equally impressive: based on "Vega," it packs 24 NGCUs, translating to 1,536 stream processors, and the latest feature-set, including DirectX 12 and Vulkan. The GPU engine ticks at up to 1.30 GHz. 8 GB of GDDR5 memory across a 256-bit wide interface, is hardwired to the SoC (no memory expansion). The SUBOR will be unveiled at China Joy 2018.
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52 Comments on AMD Unveils its Most Powerful Semi-custom SoC for a Chinese OEM

#26
phill
I sucked at Sonic lol I never played it much :) More of a Streets of Rage guy or Mega Bomberman or Gunstar Hero's or even Merc's... :)
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#27
trparky
silentbogoFound a screen of it running Windows 10, which is cool.
Not so sure about this "Windows 10 IoT Gaming OS", cause first of all it does not make sense to make a gaming OS out of stripped down windows kernel meant for remotely managed low-power devices, and second : W10 IoT only supports UI apps written for UWP (Win32 console apps do work, cause they don't need legacy GUI libraries).
What do you think the OS running on the XBOX One is? A stripped down Windows 10. That's the whole idea behind a project at Microsoft called MinWin. The whole idea was to make a sort of mini-version of Windows NT with all of the core components that are needed to make up a base operating system and then based upon the needs of whatever system it's going to run on, throw on top of it the things needed for that product to work. XBOX One OS is essentially Windows 10 except without the traditional desktop GUI on top.
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#28
XiGMAKiD
Interesting little machine, I'm curious how good/bad the experience is using it as daily PC since it's using GDDR instead of DDR, maybe a little sluggish here and there?
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#29
StrayKAT
trparkyWhat do you think the OS running on the XBOX One is? A stripped down Windows 10. That's the whole idea behind a project at Microsoft called MinWin. The whole idea was to make a sort of mini-version of Windows NT with all of the core components that are needed to make up a base operating system and then based upon the needs of whatever system it's going to run on, throw on top of it the things needed for that product to work. XBOX One OS is essentially Windows 10 except without the traditional desktop GUI on top.
Same goes for Windows Phone's OS.. They kind of had a cool thing going there with the universality of Windows.. even if half of the products failed. lol
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#30
silentbogo
trparkyWhat do you think the OS running on the XBOX One is? A stripped down Windows 10.
Firstly, we've already established that it actually runs Windows 10 Enterprise LTSB (rebranded to IoT Enterprise).
Secondly, MS are the ones developing Windows, so they have access to everything and are not bound by patents and licensing restrictions to themselves.
Same cannot be said about some third-party company: they can license any existing edition they want and build on top of it, they can collaborate w/ MS on developing something slightly customized (it'll cost lots of $$), but nothing more. Microsoft won't undercut their own projects, like the XBO you've mentioned.

But that's just for the PC version of SUBOR device. The "console" counterpart may still run customized debian or maybe they'll just license SteamOS from Valve.
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#31
StrayKAT
As appealing as a stripped down Windows is, I'd never use it as a main machine.. not even a machine dedicated to games. There's still "apps" that are useful for a basic system. I wish they never went that direction in the first place, but now the damage is done and I'm compelled to use some of it.
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#32
silentbogo
StrayKATAs appealing as a stripped down Windows is, I'd never use it as a main machine.. not even a machine dedicated to games. There's still "apps" that are useful for a basic system. I wish they never went that direction in the first place, but now the damage is done and I'm compelled to use some of it.
Win 10 Enterprise LTSB (or IoT Enterprise) is a full Windows 10. The only things that are missing are Windows Store, Telemetry services, some phone and tablet features (UWP apps for "Phone", "Contacts", "Wireless plans", pre-installed games etc.). We have several machines at work for data analysis running W10 Enterprise.
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#33
StrayKAT
silentbogoWin 10 Enterprise LTSB (or IoT Enterprise) is a full Windows 10. The only things that are missing are Windows Store, Telemetry services, some phone and tablet features (UWP apps for "Phone", "Contacts", "Wireless plans", pre-installed games etc.). We have several machines at work for data analysis running W10 Enterprise.
That's what I'm talking about. Windows store. Some of the "universal apps" are pretty useful. Gaming wise, not as much.. although Forza is an exclusive.

I see that version of the OS being better suited to it's actual namesake: Enterprise. Some organization/company with it's own portal and that limits what employees can do on a computer. I see no reason why a user at home would want to tie their hands behind their back. It's not like 1991 and I've got to have some highly tuned system for that precious 640k :p A modern computer can handle a lot of extraneous stuff.. even the crap.
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#34
silentbogo
StrayKATThat's what I'm talking about. Windows store. Some of the "universal apps" are pretty useful. Gaming wise, not as much.. although Forza is an exclusive.
So, it's a PC. You can install Home or Pro version, or you can do some google-fu and install Store and crapware faster than you can drink a cup of coffee.
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#35
StrayKAT
silentbogoSo, it's a PC. You can install Home or Pro version, or you can do some google-fu and install Store and crapware faster than you can drink a cup of coffee.
It's not crapware in and of itself. It's just another API. One I can make use of, now that that it's here. I prefer classic win32/64, but I'm not so attached to it that I think UWP is tainting my system or something. lol. Hell, the average Linux system probably has a couple dozen random APIs, many of which do the same thing. If anything is clogged, it's free *Nix systems.
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#36
silentbogo
StrayKATIt's not crapware in and of itself. It's just another API. One I can make use of, now that that it's here. I prefer classic win32/64, but I'm not so attached to it that I think UWP is tainting my system or something. lol. Hell, the average Linux system probably has a couple dozen random APIs, many of which do the same thing. If anything is clogged, it's free *Nix systems.
I think you've misunderstood what I meant: it does support UWP off the start, and UWP apps can be installed without being published in the Store (just like pushing APKs on android phone). The API did not go anywhere, only some APPs .
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#37
StrayKAT
silentbogoI think you've misunderstood what I meant: it does support UWP off the start, and UWP apps can be installed without being published in the Store (just like pushing APKs on android phone). The API did not go anywhere, only some APPs .
Ah my bad.
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#38
bibob94
yjjddpizzaAs a Chinese, I have to say, yes, we are wasteful in so many things, except for consumer electronics for whatever reason.
PCs are considered luxury items in China, so most people in China keep on using PCs running Windows XP/7 from 10+ years ago.

Speaking of PC building culture, we have two large factions here: one is the Chiphell/Graphics Card forum faction while the other one is called the Tulatin faction.
Chiphell faction guys buy everything latest and greatest. Cost is no object. For example, one of their forum members is the son of a Chinese real estate mogul.
On the Tulatin side, they mainly source parts from Taobao, which in turn sources their parts from international recycling companies. The mainstay of the Tulatin faction are LGA775/771/1366 chipsets, while LGA2011 is gaining traction.

Stupid but true, we value consumer electronics more than anything else.

By the way, the company building this 'gaming PC' is famous in China for building cheap NES knockoffs. Few people in China know NES, but all of them know 'Xiaobawang'(Subor).
They advertise this thing for being 'piracy-proof', yeah a pirate against piracy.:roll:
wow, thanks for the knowledge.
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#39
lexluthermiester
yjjddpizzaThey advertise this thing for being 'piracy-proof', yeah a pirate against piracy.:roll:
Nothing is crack-proof, thus nothing is piracy-proof. Might take time, but it'll be cracked.
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#40
Jism
phillIf only it was a true console then it would just work, none of these bloody updates most times you turn it on to watch a film or something.. Such a righteous pain in the backside... Bring back the consoles from the Sega Mega Drive and such era, they worked and worked and worked.. Even the latest versions Dreamcast for example, worked (no updates that I know of...??) even thought it was starting to turn into a PC kinda of machine...
Why do they try and make the Xbox One X and PS4 Pro into everything but just a games console is beyond me...
Because there is a newer generation of console players who dont know better, lol. And the more apps and stuff is on there the longer the holding time.
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#41
HD64G
XiGMAKiDInteresting little machine, I'm curious how good/bad the experience is using it as daily PC since it's using GDDR instead of DDR, maybe a little sluggish here and there?
If anything GDDR is much faster than simple DDR.
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#42
sepheronx
This looks great! I totally want one. May have to keep checking Aliexpress when this releases to see if I can order one.

As well, I would love to see such designs/chips from AMD released to everyone else. Custom mobos and what not (like other companies building their own design mobos for such chips).

I can always dream.
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#43
DeOdView
Hmmm... VEGA with GDDR5, is what really interesting...

Guessed, VEGA + GDDR6 is real after all.

Cheer!
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#44
phill
JismBecause there is a newer generation of console players who dont know better, lol. And the more apps and stuff is on there the longer the holding time.
Maybe then you might agree, that we are starting to live in a world that is getting worse not so much better !! Well for games consoles at the very least.....
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#45
Midland Dog
so 1060oc perf but with a decent cpu, sound like it landed too late, xbox one x probably could have done with this
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#46
DeOdView
Do we know the performance on this thing?

I wouldn't mind having one of this baby sitting under my TV
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#47
XiGMAKiD
HD64GIf anything GDDR is much faster than simple DDR.
GDDR have higher throughput/faster but also have higher latency than DDR and for daily PC that's used for something like web browsing and office use isn't latency more important than higher bandwidth since lower latency=more responsiveness
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#48
trparky
XiGMAKiDisn't latency more important than higher bandwidth since lower latency=more responsiveness
Generally yes, that is the case but you can make the argument that if you do things right it shouldn't matter how high the latency is (to a point). Yes, GDDR5 does have higher latency but more often than not you're dealing with huge sums of data so if you can grab a ton of data with one single command the latency hit isn't quite so bad. Now if you were doing a lot of tiny requests for data than yes, latency would be bad. Programs would have to be written specifically for this platform so as it make each and every memory call a worthwhile memory call.

It's also why processors have their own onboard memory in the form of L1 and L2 cache. Because even system RAM, despite how fast we think it is, is orders of magnitude slower than the cache onboard the processor.
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#49
HD64G
SD RAM had the lowest latency of all RAM types since then but speed and bandwidth gain over it massively each times we get a new iteration.And the main purpose of this Soc is gaming, so it will be heavily benefited from GDDR RAM.
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#50
hat
Enthusiast
HD64GIf anything GDDR is much faster than simple DDR.
Sometimes. If it were that much faster we would all have system ram sticks with GDDR chips on them rather than the standard ones we use today. As I understand it, GDDR is a specialized type of ram that handles graphics information really well, but it wouldn't do so well with the type of data system ram is faced with. It's clocked really high, but also has really high latency.
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