Monday, August 17th 2020

Rumor: GeForce RTX 3090 Pricing to Arrive Around the $2,000 Mark

A user on ChipHell going by the alias Alienxzy posted a screenshot taken from an alleged insider account with information regarding plans for next-gen RTX 3090 as fabricated by NVIDIA's AIB partner Colorful. According to the original information, posted on ChipHell as a screenshot, Colorful will be releasing two high-end versions of the RTX 3090 graphics card, in the form of the Vulcan (air-cooled) and Neptune (hybrid cooling) models. According to it, and when the text is parsed through a translator, the tentative pricing for NVIDIA's next-gen is slated at CNY 13,999 (online selling) for the Vulcan X OC, and CNY 12,999 (again online selling) for the Neptune. These translate to roughly $2,000 for the high-end Vulcan X OC and (strangely, for a hybrid, water-cooled version) $1875 for the Neptune. Another pricing of CNY 12,000 is mentioned for the Vulcan ($1,730), so that might actually be the real pricing (and makes more sense compared to the Neptune).

Some more information is present on the rumor-mill-powering post, such as a 5 V RGB capability that pairs the graphics cards' lighting with that of the motherboard (and vice-versa), as well as improved in-card display for the Vulcan X; meanwhile, sales of the Neptune graphics card for the previous generation were reportedly low, which is why its pricing is reportedly being revised close to its introduction, which will be in the same ballpark of the Vulcan X OC. If true, this should set the pricing trend for NVIDIA's expected top offering in the RTX 3000 series, and it's creeping ever higher - the cost to have a generation's best performer is becoming more and more (insert descriptor here). Even considering NVIDIA's all but guaranteed Founders' Edition, we're looking at a steep pricing landscape. Do please note the rumor tag on the title of the news post, as this isn't confirmed information in any way or form. Images below for the Vulcan X and Neptune are merely representative of current generation's offerings.
Sources: ChipHell, via TPU Forums user @ xkm1948
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219 Comments on Rumor: GeForce RTX 3090 Pricing to Arrive Around the $2,000 Mark

#151
QUANTUMPHYSICS
Depending what I get for selling my 2080Ti...

I just might pull the trigger on it.
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#152
mouacyk
QUANTUMPHYSICS
Depending what I get for selling my 2080Ti...

I just might pull the trigger on it.
what you get depends on when you sell.
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#153
techguymaxc
I’m confused as to how this continues to occur with every product launch? Do you all have no memory, or am I just the only one that pays attention enough to notice that every time a new product is close to launch, someone discovers an alleged price from a foreign retailer and attempts to convert to USD.
News flash: the price you see mentioned in this news post is listed in Chinese Yuan. Anyone care to guess what 2080 Ti cards sell for in China? If you guessed the price listed in this news post you’re the winner!
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#155
Lionheart
Same routine, pretend that these are leaks but Nvidia are just testing the waters.
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#156
phanbuey
Fluffmeister
It does happen though sadly, when AMD launched the R9 295X2 it took the performance crown (in the games that actually scaled with Crossfire), but then it also turned your room into a sauna and gave you a sun tan whilst you gamed.

Cost? $1500 back in 2014.
Given the power envelope leak, and the move to the 12-pin, i think this is a similar scenario.
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#157
watzupken
If the price of the top end card is getting bumped up again by Nvidia, then it is possible that Nvidia is going to bump up pricing of the rest of the tiers. Despite the price, I am sure they will still be able to sell them well enough because there will be people out there who are willing to spend this sort of money to get the cutting edge technology.

Having said that, I hope that AMD and Intel will be able to bring competition back into the GPU space. From the current 1199 MSRP for the RTX 2080 Ti, to this rumored price of the RTX 3090, it is a steep jump. I feel Nvidia is trying to capitalize on the lack of competition now to sell this as high as possible. After all, if they are trying to acquire ARM, they will need a lot of money to do so.
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#158
Minus Infinity
Lisa Su just had to be rushed to hospital with a terminal laughing fit. Moronic if true. Big Navi looking good.
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#159
Metroid
Vya Domus
You are technically wrong simply because of the fact that the 2080ti managed to sell relatively well so the climate allows such pricing, I've said this many times before, the prices are set by consumers. And by the looks of things, there is room for yet another price hike it seems.

600 series Kepler was probably the last time that happened, ever since then an increase in performance was associated with a price hike as well, larger or smaller.
It's the truth, I mean go at newegg and look for the 2080ti available, there is nothing in stock, all sold out, yeah we can blame the pandemia but they were all sold out around $2000 and that was 2080ti. The only thing that can bring prices down is the competition and boycot as last resource, think about, high end cards like 3090 were sold few years ago for $499.

And the same thing happened to mobiles, top end mobiles used to be $299 then came apple and changed that with prices around $999, others see that and say "hey we will sell high end phones for that price too". The problem is that people buy those expensive phones, reason they charge a lot.

I never bought a high end phone or gpu for that matter. It makes no sense if you are a cost/benefit person like me.
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#160
GhostRyder
robert3892
The price for existing RTX2080ti cards have been too high. I really hope AMD can release a video card with better performance than an RTX 2080ti at a much lower cost next month. If so I feel gamers will migrate to AMD not because AMD is much better but because they are more reasonable in cost.
That's a wild dream at this point, I would just be happy if it came within 15% at this point at a much lower price point. I would probably pick that up over the top end just because the price was so high (if the rumors are true).
erocker
Current prices of 2080ti's are laughable and this card replacing it, with a price increase, in this current economy? Nvidia stock: SELL. In all seriousness, I would hope high prices would backfire on Nvidia, though it probably won't.

Fingers crossed AMD gives them actual competition this time around.
That's what I am begging for at this point. Something close to top end this round so we can have some actual options and some better prices.

Fluffmeister
It does happen though sadly, when AMD launched the R9 295X2 it took the performance crown (in the games that actually scaled with Crossfire), but then it also turned your room into a sauna and gave you a sun tan whilst you gamed.

Cost? $1500 back in 2014.
But that was a dual GPU card which meant two R9 290X's. I felt like at least back then the argument was 2 top tier GPU's for the high price. Now whether it was a good value, that is pretty obviously no since you could basically get 3 R9 290X's for that price (I mean that's exactly what I did). However that was in response to Nvidia's Titan Z at $3000 MSRP (Being that it had more performance at half the price). Either way though they were stupidly priced even compared to their own cards they offered unless space was a concern.

Meh, something from the Nvidia camp this year is what's replacing the current Titan so I am hoping it wont be beyond $1500 for at least a reference model.
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#161
watzupken
QUANTUMPHYSICS
Depending what I get for selling my 2080Ti...

I just might pull the trigger on it.
At this point, it will be difficult to sell previous gen cards at a high price. Not that it is not possible, but I am sure most people are waiting to see the cost and performance of the next gen card before making any purchase decision. Unless you are willing to let the card go at a lower price to make the deal more attractive, otherwise the resale market may be quieter than usual.
RainingTacco
AMD has absolutely no response in the highest tier, so nvidia can dictate prices. After all the top tier GPUs are luxury items bought by people who have the money and want to show off their money. If there are buyers, then nvidia will offer it.
Top end cards like the RTX 2080 Ti don't sell in large numbers as compared to mid range cards. While the premium they command seems high, the complexity of the board and chip itself accounts for quite a bit of the cost to produce it. If Big Navi is able to hit the RTX 3080/ 3070 kind of performance level at a lower price point, Nvidia will need to respond with some sort of price cut or performance boost to remain competitive.
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#162
PYRO1125
Umm, does nvidia know what's going on in the world? LOL I think they are in their own bubble. Who right now with covid-19 still going around and worse in most states are going to shell out $2k? Look at the unemployment. smh.
Nvidia has billions I'm sure they can cut off $1,000 off that price same goes for the 3080, 3070, etc. They all need to take a price cut. I'm guessing $800 for the 3080 and maybe $500 for the 3070. I want the 3070 but it needs to be cheaper if they really want to sell a lot of units. This also goes for AMD and their Zen 3 whatever prices they are thinking they need to come down more.
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#163
TheUn4seen
First of all, the price quoted in the article isn't far off current 2080ti prices in China. Secondly, this would be very expensive, but how often do you buy a GPU? I bought a 1080ti cursing it's price and changed it to 2080ti only because I got a really good deal on it. If not for that, I'd still be using the 1080ti (on a 4k/120Hz screen, no less) with no pressure to upgrade. Two thousand USD is a lot, but still less than some people spend on cigarettes or alcohol in two-three years.
Remember, it's you, the consumers, who set the prices. Manufacturers only set them to the maximum you allow.
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#164
ppn
titan TU RTX costs 2499 at launch, this being the full Ampere chip 5376 or slightly cut 5248 Cuda with double the amount of memory 1999 is cheaper now 25% faster.

3080 Ti 12GB 5210 Cuda $999 backported 10nm sounds good, next gen in 2022.
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#165
Pumper
Well, nvidia's market value doubled since 2000 series release, so might as well double the GPU prices, right?
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#166
ppn
Where do you get the idea of double prices when titan RTX was 2499, and this 1999 is the replacement, 20% cheaper 25% faster. 8nm is 10+, titan RTX was designed for 10nm back ported to 16.
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#167
Metroid
ppn
titan TU RTX costs 2499 at launch, this being the full Ampere chip 5376 or slightly cut 5248 Cuda with double the amount of memory 1999 is cheaper now 25% faster.

3080 Ti 12GB 5210 Cuda $999 backported 10nm sounds good, next gen in 2022.
3090 ti.
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#168
medi01
So why are people so worked up about $1k+ GPUs pretty please?
Do you know what % of the market goes to cards that expensive?
Less than ONE PERCENT.

Mass gaming market ends with 2070s (inclusive).
chris.london
There are rumours that even the 3070 will surpass the 2080ti, and if that is true, this will be one of the better Geforce generations.
The labels are meaningless. Whether or not "faster than 2080Ti" 3070 is good, will depend on its price.

But remember, when you spend more, you save more.
Somehow.
Huang said that, it's gotta be true.
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#169
john_
Recus
I meant 3990X.
Yes I know you meant 3990X. And there are benchmarks where it beats a dual 8280 setup. So, I guess there are more benchmarks where it annihilates a single 8280 that sells for $10000.
Your example proves the opposite of what you try to say.
Anyway if 3090 is $2000 let's say RDNA2 will be $1200 and everyone will say how cheat it is though $1200 for 2080 Ti is too expensive?
At Tom's the "Just buy it" site that Intel and Nvidia LOVE, there is an article about 3090 where some people came to the conclusion that the author tries to justify a $1999 price based on the expected performance. I have seen another article in another site where a $1999 was described as amazing if the card was coming with 24GB of RAM because before you needed about $2500. That price was for the Titan of course, but the author tried to pass the idea that someone will be able to buy soon a card with 24GB of RAM 20% cheaper.

For about, how many, 8 years? I am saying that Titan was created because Nvidia needed higher price points to keep clear from APUs that where eventually going to become strong enough to completely kill the low end market and threaten the low-mid range market. Like what happened with audio, but not at the same scale. Now after all those years we have moved to a $1200 price point for the top card and we are looking for a $1499 to $1999 for the next top model.


New people in PCs do not know that 15 years ago the next top model would have 100% extra performance at the same $500 price. The more we move forward the more people look at prices of $600, $800, $1000, $1500, $2000.... and think that those prices are justified, because they offer more performance and features compared to the previous model. Tech press, youtubers, companies try to pass that mentality and they are succeeding. So yes. With people educated or should I say mislead that a new model with higher performance justifies a higher price, if AMD offers a card at $1200 that beats the 2080 Ti, it will be considered a value product.

That's also the reason why SLI and Crossfire died. Who would have payed $1999 for the 3090 if he could SLi two 2080's and get the same performance for probably a little over half of the price?
medi01
So why are people so worked up about $1k+ GPUs pretty please?
Do you know what % of the market goes to cards that expensive?
Less than ONE PERCENT.

Mass gaming market ends with 2070s (inclusive).
They where 0% in the past. In even older times the "over $700" GPUs where 0%.
The thing is that, the higher price point for the top model leaves more room to move upwards the prices for the lower models. If the top model comes close to $2000, the second top model will move over $1000. In a few years that xx70 model will be selling for $800.
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#170
ratirt
$2k for a card huh? I think this time around I will go for a PS5 or an Xbox to play a game and by a decent TV which for me will have more use and still save money. :)
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#171
medi01
AMD is so silent, but everything we've learnt about Ampere so far hints at another Fermi situation, this time it's not brilliant solution to hardware problem, but different far process that gives AMD natural edge.
john_
They where 0% in the past. In even older times the "over $700" GPUs where 0%.
I suspect the "cards that majority of people find obnoxiously priced" were close to "somewhat below 1%" for quite a while. Buying habbits do not change so quickly.

Note that price going up is somewhat "natural". What was not that natural and what NV has found out was that if you label faster card with the same number, people not figure out it's a trap and go for it, on hand:

1) Drooling over "omg, look xx70 is so much faster than last gen"
2) But forgetting "but it's also much more expensive".

Truly, brilliant marketing, Steve Jobs levels of pwning customers.
john_
For about, how many, 8 years? I am saying that Titan was created because Nvidia needed higher price points to keep clear from APUs that where eventually going to become strong enough to completely kill the low end market and threaten the low-mid range market. Like what happened with audio, but not at the same scale. Now after all those years we have moved to a $1200 price point for the top card and we are looking for a $1499 to $1999 for the next top model.
If you are selling oversized chips at a premium (even though it is only 1% of the market, that's 8% of the gaming GPU revenue for NV, mind you) it makes sense to have even bigger chip and harvest lesser dudes (80Ti) off it.
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#172
Grigor
13,000 CNY in chinese market normally means 1,299~1,399 USD in US market, just the convention
A brand new 2080Ti is 9,000 CNY now in China, and was 11~12K CNY at launch
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#173
Chrispy_
I don't have a lot of faith in this rumour but if it's true then it will truly be for Nvidia to milk the top 1%.

Game developers aren't likely to spend significant time or money developing assets and features that only work on a tiny fraction of the market. They'll do what they always do and target the most popular systems which will be the Playstation and XBox, with minor consideration for people with faster hardware. They won't develop special graphical features that can only run on a 3090, it'll simply be the same as it has always been - if the game targets 4K30 you'll get higher framerates. If the game engine has to compromise on draw distance, or resolution, you'll get to push those sliders back up again.

People have always been willing to pay a premium for that, but when the baseline is a PS5 or XSX then you're already getting highly-affordable, raytraced, high-def experiences. Both new consoles are targeting 4K60 and Nvidia's target gaming market - people who want a better-than-console experience - aren't going to keep paying exponentially more money for diminishingly smaller improvements over the baseline. We basically know at this point the spec of the RDNA2 chips powering both consoles and when it's basically a 3700X and an overclocked 5700 with bonus RDNA2 architecture; Those aren't $2000 parts.
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#174
phill
I love threads like this, it's mentioned in the title all that its a RUMOR yet everyone loses (corrected there for you @Caring1 ;) ) their minds (I'm sure there's a meme for that one)... Why not just chill relax and wait for the cards to come out?? If it does cost $2000/£2000 for a card so be it, just don't buy it :) You don't have to do you?

It's a bit like all of the crap that's around these days (gotta love social media... not..) Everyone's the first to jump on the train of I must have a voice and such moan or whatever, but if everyone still goes and buys the product then it makes no never mind. If people literally stopped buying the things they moaned about you'd be damn sure of things might actually change, well you'd like to think anyways...

I hate having to pay the prices that certain things are, I mean where the heck did the prices jump up three times for a top tier card?? (for example) If anything happens with the competition and then Nvidia looses out, they'll have to change their tune.. They might well give them away for reviews on Youtube and even then if they get slapped for being the price of a leg, arm and kidney, things might actually change but only if people like us don't buy them... Just like whether or not a film is a flop or a success it has to make a killing to be considered good.. Its such a sad state of affairs :(

I'm glad I grabbed my 1080 Ti's when I did, I can't honestly understand why I'd spend more on running anything right now, even with triple panel 1080P monitors.. I hate 1080P but it can save some cash at some points :)

Remember though guys after this pointless rant like a lot of my posts, relax, chill and be civil.. Moaning and being crappy to anyone else ain't going to change a damn thing sadly.. I really wish things where different but sadly the way of this world is at the moment, it's just not.
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#175
Bones
Have to admit that "Price" is insane.

I know ATM it's just a rumor and we have to remember at this point it's just that, nothing else but I can already say I woudn't buy one. Back when I bought the 2 cards I have now (Radeon VII) I simply coudn't justify spending at least if not more than double the price for a card that would only beat the cheaper ones I got by a few measily percentage points at most and that was with things I probrably woudn't have noticed the difference anyway.
Grabbed two for about the same or slightly cheaper than a 2080 in the end so I have one that's in use and the other as a back up.

So....
If the card and price is worth it to you and your useage, of course you can get one but if not I'd find something different like I did.

Just bear in mind the actual price of these isn't set just yet and also remember you still have the power of the wallet to cast your "Vote" if you don't like the pricing - I cast mine back when I bought the two cards I've got at least and TBH I don't see the need to replace these anytime soon.
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