Wednesday, March 3rd 2021
AMD Showcases Upcoming Custom Radeon RX 6700 XT Graphics Cards from AIB Partners
AMD has pulled what could be another sucker punch on NVIDIA with the announcement of its upcoming Radeon RX 6700 XT graphics card set at the $479 price point. Considering, of course, that there's availability; in case there's not, our very own btarunr defined AMD's claims quite well on the news post covering AMD's announcement. If there is actual availability, however, AMD has showcased eight different designs coming from its more high-profile partners: AsRock, ASUS, Gigabyte, MSI, PowerColor, Sapphire, XFX, and Yeston.
All the showcased graphics cards will feature the Navi 22 GPU and 12 GB of GDDR6 memory, but all of them should differ from AMD's reference design in the power delivery: dual 8-pin configurations are the expected changes to the design, so as to allow for higher performance, higher power limit ceilings, and better potential overclocks. Expect all of them - all of them - to be priced higher than AMD's suggested (and we know how that suggestion goes nowadays) MSRP of $479. All of these cards should be available in some quantity come March 18th.
Source:
via Videocardz
All the showcased graphics cards will feature the Navi 22 GPU and 12 GB of GDDR6 memory, but all of them should differ from AMD's reference design in the power delivery: dual 8-pin configurations are the expected changes to the design, so as to allow for higher performance, higher power limit ceilings, and better potential overclocks. Expect all of them - all of them - to be priced higher than AMD's suggested (and we know how that suggestion goes nowadays) MSRP of $479. All of these cards should be available in some quantity come March 18th.
17 Comments on AMD Showcases Upcoming Custom Radeon RX 6700 XT Graphics Cards from AIB Partners
Even if products came in at this price point that's pretty crap. Both AMD and Nvidia realize at this point that they don't have to really compete (whether in a pandemic or not). One party sets prices high and the other slightly undercuts them. Both make bank and the customer thinks they have an option when in fact both are terrible value. Even when cards start coming in stock GPU prices are still stuck at Turing level prices and we may never get back sane GPU pricing again.
I believe what AMD is doing (and don't really blame them I guess) is they know AIBs will sell this card for ~$600 no matter what they set the MSRP at. The market right now means no matter what the price is they will sell out instantly, so why bother pricing these cards really low?
If AMD set the MSRP at $349 to be ultra competitive then AIBs would just make loads of money as the street price would still be ~$600, if AMD prices them at $479 then AMD & AIBs make loads of money. And you just have to hope some of that money goes into RDNA 3, 4 and 5 development.
Manufacturers don't set the price of products, buyers set the price! There isn't a single card on the market right now that I would buy, so my money is staying in my pocket. Once the mining bubble bursts or production catches up to demand then I will look at cards and prices again. What everyone else is up to them.
And who knows, maybe Intel will be the saviour of the PC gaming market!!!
And no, buyers do not set the price. If both AMD and Nvidia simply continue to keep prices high, they will stay high. There's nothing buyers can do about it. You have to buy from them. Memory and monitor pricing have been fixed in the past and those companies got slaps on the wrists.
It seems to me that many companies have come to the realization that you can still compete while keeping prices high if all parties in the market seem receptive. No formal agreement is needed. It makes sense from their perspective too as profits increase for all participants in the market.
Intel savior? I mean people hope that yes but if you look at it from Intel's perspective they are trying to make money. If that means slightly undercutting Nvidia like AMD is doing while still allowing Nvidia to maintain those high prices by not undercutting them too much you can bet they will. Let's be honest here, look at Intel's actions over the last decade, what makes anyone think they are the savoir of anything? Intel isn't as bad as Nvidia but they sure as heck ain't no savoir.
I gotta admit, the clean lines and almost minimalistic design of the card (without all those weird angles and RGB) was a huge draw to me...There'd be a performance uplift besides 4GB more of VRAM, but I agree with you, the 5700 XT is a solid card and you should not have any issue playing games up to 1440P (some graphics tweaks might be needed though). Even my VEGA64 Red Devil (i7 3960X + 16GB RAM, my first truly high end build back in late 2011) handles a lot of games nicely enough at 3440x1440 with accompanying ingame graphics tweaks for better framerate.