Wednesday, March 24th 2021

MSI to Hike Graphics Card Pricing, Expects GPU Supply to Remain Tight Throughout 2021

MSI is planning to raise prices of its graphics cards, according to a DigiTimes report, according to company chair Joseph Hsu, speaking at an investors conference on Tuesday. He stated that the company expects demand for motherboards, gaming notebooks, and graphics cards, to remain robust throughout 2021, with shipment increases to be had in the range of 30-50%. The DigiTimes report points to the likelihood of new GPU launches by NVIDIA in Q2-2021, and Intel 500-series chipset motherboards to positively impact MSI's shipments. Besides overwhelming demand, import duties and rising logistics costs are blamed for rising hardware prices.
Source: DigiTimes
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50 Comments on MSI to Hike Graphics Card Pricing, Expects GPU Supply to Remain Tight Throughout 2021

#2
xkm1948
Supply and demand, nothing wrong here. As a matter of fact i’d rather money goes to companies rather than scalpers
Posted on Reply
#3
sutyi
xkm1948
Supply and demand, nothing wrong here. As a matter of fact i’d rather money goes to companies rather than scalpers
If manufacturer pricing increases, every pricing increases along with it. Distributors will charger more, retailers and etailers will charge more and in turn scalpers will charge more.

Brave new world where a midrange graphics card will cost about 2-3x the price of a next-gen console system.

To be fare, that GeForce Now service seems evermore attractive by the day...
Posted on Reply
#4
Chaitanya
sutyi
If manufacturer pricing increases, every pricing increases along with it. Distributors will charger more, retailers and etailers will charge more and in turn scalpers will charge more.

Brave new world where a midrange graphics card will cost about 2-3x the price of a next-gen console system.

To be fare, that GeForce Now service seems evermore attractive by the day...
And I remember paying $250 for Geforce 9800GT which even with inflation should cost less than $300 today. These "midrange" GPUs today are a joke with some commanding more than flagship level MSRPs.
Posted on Reply
#6
trog100
sutyi
If manufacturer pricing increases, every pricing increases along with it. Distributors will charger more, retailers and etailers will charge more and in turn scalpers will charge more.

Brave new world where a midrange graphics card will cost about 2-3x the price of a next-gen console system.

To be fare, that GeForce Now service seems evermore attractive by the day...
and in the end what the market will bear fixes the price..

trog
Posted on Reply
#7
RH92
xkm1948
Supply and demand, nothing wrong here. As a matter of fact i’d rather money goes to companies rather than scalpers


As matter of fact , money already goes to these companies anyways unless you think scalpers are selling you cards falling from the sky of something ....... I wish i had customers like you tho :laugh: .
Posted on Reply
#8
neatfeatguy
sutyi
If manufacturer pricing increases, every pricing increases along with it. Distributors will charger more, retailers and etailers will charge more and in turn scalpers will charge more.

Brave new world where a midrange graphics card will cost about 2-3x the price of a next-gen console system.

To be fare, that GeForce Now service seems evermore attractive by the day...
So you're saying this whole situation was started by Nvidia so they could push their GeForce Now service. Gotcha. Nvidia is to blame. You said it!
Posted on Reply
#9
_JP_
I guess in Joseph's position, when faced with an investors meeting, didn't took him long to think of the question "Why not?" regarding this.
Even consoles are not safe, as someone reaped even the available Xbox One S/X (not the 'Series'!) from store shelves in a single day, from the local largest retailer.
Right now, by my reasoning, any technology item that can be perceived as desirable will be hoarded, even if it is a previous model, as long as it is boxed. Older, used ones will track a premium as well, just because it is what is left.
Crazy times. Really feels like typical speculation/trading frenzy that will bust...eventually. Just never thought that it would start with graphics cards. :(
Posted on Reply
#10
dyonoctis
Chaitanya
And I remember paying $250 for Geforce 9800GT which even with inflation should cost less than $300 today. These "midrange" GPUs today are a joke with some commanding more than flagship level MSRPs.
Flagship MSRP seems to change all the time. The 8800GTX was a 600$ flagship (the 2080ti and the 3090 are just oddities not worth the price unless you need the vram for work) but then a couple of year later you had the 4870 which was a 300$ GPU with flagship like performance. The relationship between the x70 and the x80 also seems to change all the time. Sometimes it's so close that the x8 is a bad buy, other time the gap is noticeable.
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#11
lolwowmage
Msi expecting nvidia 4090 launching Q2 2021??
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#13
MustSeeMelons
So I guess I'll be with me 5600XT for a while then and grab a PS5, prices for them are getting closer to MSRP almost every week
Posted on Reply
#15
Vanny
I'm pretty sure everyone is hiking their GPU prices right now not just MSI
Posted on Reply
#16
INSTG8R
Vanguard Beta Tester
xkm1948
Supply and demand, nothing wrong here. As a matter of fact i’d rather money goes to companies rather than scalpers
Retail prices are already inflated with next to zero #tock, but sure it’s fine if they Jack it up even more and expect months for another trickle of stock...sure sounds fine can’t or forget about those poor companies profits already well over intended MSRP projections
Posted on Reply
#17
Anymal
P4-630
Boycott!
Boycott!
Posted on Reply
#18
Colddecked
sutyi
If manufacturer pricing increases, every pricing increases along with it. Distributors will charger more, retailers and etailers will charge more and in turn scalpers will charge more.

Brave new world where a midrange graphics card will cost about 2-3x the price of a next-gen console system.

To be fare, that GeForce Now service seems evermore attractive by the day...
Now is definitely the time for those streaming platforms to get people to notice them. Imagine if Stadia launched now, it might have been taken seriously.
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#19
Mad_foxx1983
wait...didnt they price hike already? cuz their rtx cards are one of the most expensive amongst the AIBs. they gonna milk this demand on graphics cards to the last drop.
Posted on Reply
#20
RedelZaVedno
"MSI is planning to raise prices of its graphics cards..."

MSI Radeon RX 6700 XT Mech 2X = 690€ (815$)
MSI Radeon RX 6700 XT Gaming X = 760€ (900$)


MSI's CEO
: Jesus Christ why the F are we selling these cards shy of double the MSRP? We're getting ripped off here! Triple the prices NOW!

Posted on Reply
#21
Colddecked
Mad_foxx1983
wait...didnt they price hike already? cuz their rtx cards are one of the most expensive amongst the AIBs. they gonna milk this demand on graphics cards to the last drop.
Yes, they did hike the price already. This is another increase.
Posted on Reply
#22
Mad_foxx1983
Colddecked
Yes, they did hike the price already. This is another increase.
Well god damn.
Posted on Reply
#23
theGryphon
Demand will remain robust = Suckers are gonna buy even if we increase the prices
Posted on Reply
#24
billEST
thanks !!!!!!!!!!!!!

used graphic card price rise to ......


if you want to play there is xbox serie X 5700 XT + 20 % SSD 1TO for 500

if you want to work : the price is not important its professional product : HT tax , or the price is for your society ... or cut off the benefit
Posted on Reply
#25
Dave65
sutyi
If manufacturer pricing increases, every pricing increases along with it. Distributors will charger more, retailers and etailers will charge more and in turn scalpers will charge more.

Brave new world where a midrange graphics card will cost about 2-3x the price of a next-gen console system.

To be fare, that GeForce Now service seems evermore attractive by the day...
Here's a thought, don't buy the damn things, I won't!
Posted on Reply
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