As expected jump in prices.

I'll wait for a heavily discounted itx motherboard.

Pretty insane prices tbh...also are any of these 12VO

ZoneDymoPretty insane prices tbh...also are any of these 12VO

No, as that standard isn't being enforced by Intel, since the motherboard makers said they're not really interested.

Really puts into perspective how Z590 boards had a price hike over Z490 - these Z690 seem high but not actually much of an increase at all over last gen.

Z590 TUF is about $325-350CAD currently. I got my B550 Unify-X for $350, and it's $315 right now. There's no question as to which is the significantly higher-end board.......considering only the Hero on this list is even remotely comparable and it's double the price. Current Z590 Hero is $630 so there is a substantial difference there, but no idea if the Z690 board will also be more feature-packed in an attempt to move the board up into a higher end segment.

So with Z690 TUF at $370 I can't say I'm surprised. PC-Canada seems like one of those online storefronts that I would use to try pricematching at Memory Express, but never actually trust enough to buy from them :D PC-Canada usually has middling to high prices compared to other retailers, they are stubbornly sticking the backordered 5600G at $350 despite every other retailer coming down, some as low as $310.

Prime Z690-A at 303 USD is better than expected, although these are preliminary prices. The point to keep (if true) is the almost negligible 10-11 USD difference between DDR4 and DDR5 boards.

docnorthPrime Z690-A at 303 USD is better than expected, although these are preliminary prices. The point to keep (if true) is the almost negligible 10-11 USD difference between DDR4 and DDR5 boards.

Well, it's not as if there's going to be any major cost difference to the boards makers outside of slightly different power regulation and the obvious change of the DIMM holders.

ChaitanyaAs expected jump in prices.

The average price on these boards is actually lower than for Z590. However the cheapest board is actually more expensive.

TheLostSwedeWell, it's not as if there's going to be any major cost difference to the boards makers outside of slightly different power regulation and the obvious change of the DIMM holders.

Theoretically there should be almost no difference, I'm mostly concerned about market "regulation".

with the Intel CEO saying alder lake is basically going to leave AMD in the dust, I am very much interested in seeing benchmarks in November... going to be interesting indeed. and then to see if Lisa Su counters. AMD may have already peaked, they always said Intel would catch back up and surpass them, but I don't think they were expecting it to be this fast... lol

The D4 bit at the end of some model names is for DDR4?

Nice to see some boards with the D4 variant

Can't wait to see D4 vs D5 performance difference.

CrackongNice to see some boards with the D4 variant

Can't wait to see D4 vs D5 performance difference.

it's going to be a giant disappointing 5% the first few years lol, that's my guess anyway.

z590 tuf 210 $ z690 290 $ + processor = + 30%

AlwaysHopeThe D4 bit at the end of some model names is for DDR4?

Yes.

I remember when the HERO boards used to be 230$, how did we get here ?!

Makes my Zenith II Extreme look like a bargain!

Asus why no upper-mid range Hero, only ballin MAX HERO at a price point that is over priced for a consumer segment board