Thursday, September 29th 2022

Intel 13th Gen Core "Raptor Lake" Media Kit Pictured

Intel tends to send out elaborate media kits with their pre-launch processor review samples. One such kit landed with Caseking, which posted a reveal of what it could look like. A large cardboard box roughly the size of an ATX motherboard box shimmers with holographic film on all its sides. You open its lid to reveal a giant picture of a "Raptor Lake-S" (8P+16E) die. In real life, this die is roughly 260 mm² in area (about that of a postage stamp). The bottom end of this "die" opens out in two segments, one reveals an acrylic memento with another enlarged "Raptor Lake" die, which you can hang on a wall or as a backdrop in your streams; while the other half reveals two paperboard jewel-cases, one contains the Core i9-13900K (8P+16E), and the other a Core i5-13600K (6P+8E). Fancy media kits aren't new, and most hardware companies send them with their major product releases, so sites can optionally do an unboxing preview at a date before that of the review. You can watch Caseking's unboxing video from the source link below.
Sources: Caseking.de (YouTube), Andreas Schilling (Twitter)
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12 Comments on Intel 13th Gen Core "Raptor Lake" Media Kit Pictured

#1
Chaitanya
So no metal print like with Alder lake.
Posted on Reply
#2
dj-electric
Sample seeding is such a wild thing sometimes. There's a lot to discuss, but often not many to discuss it with.
Posted on Reply
#3
TheLostSwede
News Editor
Back in my day, you were happy if the Intel rep came with the CPU in one of these...
(note that this is an unrelated CPU)

Posted on Reply
#4
AusWolf
Media kit... geez, they like spending money for sure. :wtf:
TheLostSwedeBack in my day, you were happy if the Intel rep came with the CPU in one of these...
(note that this is an unrelated CPU)

And it was perfectly fine, I guess. A CPU is a CPU regardless of the box it comes in.
Posted on Reply
#5
Frick
Fishfaced Nincompoop
AusWolfAnd it was perfectly fine, I guess. A CPU is a CPU regardless of the box it comes in.
Needs sexy boxes for all them youtubers and whatnot.
Posted on Reply
#6
AusWolf
FrickNeeds sexy boxes for all them youtubers and whatnot.
What do youtubers use them for? Show them to people who fast forward to the CPU review because they couldn't give a damn about a box? :wtf:
Posted on Reply
#7
dj-electric
TheLostSwedeBack in my day, you were happy if the Intel rep came with the CPU in one of these...
(note that this is an unrelated CPU)

Thanks to this stuff being in my back yard, I often got completely blank CPU lids. Kind of cool. I have a 12700K and a 12900K with blank lids
Posted on Reply
#8
cvaldes
AusWolfMedia kit... geez, they like spending money for sure. :wtf:
All the big companies do this. And they set aside a chunk of their marketing budget for it. It's not like they came up with this at the last minute for this particular launch.

And this practice isn't restricted to just tech companies.

Key partners will probably get these media kits as well. Maybe some social media influencers. Celebrities.

If MAC Cosmetics launches a new lipgloss, same thing will happen.
Posted on Reply
#9
Rayz
At that note... when are we gonna see Raptor's reviews? embargo is also at 20th oct?
Posted on Reply
#10
Vayra86
AusWolfWhat do youtubers use them for? Show them to people who fast forward to the CPU review because they couldn't give a damn about a box? :wtf:
Clicks, ad revenue.

Don't question the logic of commerce and sheep following commerce. There is none, there is just consumption. Much like heroin addicts.
Posted on Reply
#11
R0H1T
They do unboxing videos, I hear there's a channel with nearly 20 million subscribers dedicated mostly for unboxing :shadedshu:
Posted on Reply
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