Monday, May 1st 2023

Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors

Intel has made it official that its upcoming Meteor Lake CPU lineup will proudly sport a new branding scheme - as reported on TPU much earlier today, rumors indicated that Intel would be rolling out "Core Ultra" brand extensions across a range of SKUs. The "i" in some model identifiers such as i3, i5, i7, and i9 are now confirmed to be (in part) replaced with "Ultra" - an Ashes of the Singularity benchmark leak identified a CPU called "Core Ultra 5 1003H" early on last week, and that information soon spread across many online hardware news outlets and communities.

Bernard Fernandes, director of global communications at Intel Corp. today addressed the rumors and leaks via Twitter and confirms that a new branding scheme is incoming: "Yes, we are making brand changes as we're at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors. We will provide more details regarding these exciting changes in the coming weeks!" He makes sure to not directly mention the "Ultra Core" branding in his tweet, but it is heavily implied that he's referring to the discardation and eventual replacement of Intel's classic "i" labelling system.
Sources: Bernard Fernandes Tweet, Ashes of the Singularity Benchmark
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88 Comments on Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors

#26
Darmok N Jalad
They were going to go with Extenze but that name was apparently already trademarked.
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#27
wolf
Performance Enthusiast
I won't mind it if the word Ultra is saved for a top end SKU, like the old extreme chips or current 13900K/S type deal. It has no place lower in the lineup or spread through it imo, numbers are far easier to follow for the majority of a stack but your best product can have a wacky name I spose.
Posted on Reply
#28
TheLostSwede
News Editor
pressing onIf is interesting to note from the second graphic that this particular Meteor Lake mobile CPU has 18 physical cores. How can that be? Intel has published a diagram of a Meteor Lake (ML) processor as part of the patent application for its L4 (Adamantine) cache. As this diagram (source: Intel plus annotations) shows the L4 cache will be located on the passive (silicon) interposer. The ML tiles or dies as they are called here will be positioned on top of the interposer.



This a 2P + 8E chip. Notice that that are two cores in the SOC, marked as SOC-Cores. These are likely to be the Low Power Efficient (LPE) cores that have been rumoured. So to get 18 cores there are 2 cores on the SOC. That leaves 16. The CPU in the diagram has a 64 EU graphics unit, but the 18 core unit has 192 EUs. This suggests a premium unit, so I think the remaining 16 cores would be configured as 8P + 8E.

The other feature to note is the VPU2.7 - this is Intel's AI Engine. It will face competition from Apple's Neural Engine and AMD's shortly to be introduced Dedicated AI Engine on the 7040 Phoenix processor.
Based on various leakers information, meteor lake won't have more than six performance cores.
Posted on Reply
#29
AusWolf
P4-630Why make things more complicated.....
Intel has been doing this nearly every generation since 10th gen. I don't understand why myself.
Posted on Reply
#30
Hyderz
If you ask me they should get rid of K skus for good first before changing name since most of them have very little to none for overclocking headroom
Posted on Reply
#31
Prima.Vera
Is there anything more confusing in this world than Intel's Xeon line naming and conventions??
Intel's Marketing for endusers: Hold my beer.
Posted on Reply
#32
Merluz
Remind me of "Plus Ultra" one for all attack of my hero academia. Honestly a very childish name selection.
Posted on Reply
#33
lemonadesoda
dllm3,5,7,9 is definitely easier
1,2,3,4 is even better!

CEO. We need to price higher like nV; their margins are better than ours. Engineers, you need to build faster CPUs.

Engineers. We are struggling with tiktok. We cannot make the CPUs go faster Captain or they will explode.

Marketing. Go faster stripes and RGB, that‘ll work. The kids will love it and pay a premium for rainbow colours.

Engineers. No, you cant see that under a heatsink and fan. And it sounds very BUD to me.

Marketing. Ok. How about a new name like Zoom, whoosh or ultra?

CEO. Is this the best you can do?

Marketing. Yes
Posted on Reply
#34
Readlight
Good time to look for used, cheap computer with 7700K
Posted on Reply
#35
Vayra86
ReadlightGood time to look for used, cheap computer with 7700K
Why would you get a hot quadcore in 2023? There's better bang/buck... surely?
Posted on Reply
#36
pressing on
TheLostSwedeBased on various leakers information, meteor lake won't have more than six performance cores.
Yes, there are leaks are saying six P cores max. This includes a detailed specs leak for the U, P and H range (not the HX models). As the 18 core CPU in the graphic would be 16 without the 2 SOC-Cores, to have 6 P cores it would need 10 E cores. Intel are doing E cores in multiples of 4, so that doesn't work. The current Raptor Lake (RL) HX range for example includes 6 + 4, 6 + 8, 8 + 8, 8 + 12 and 8 +16 combinations. I can't imagine why - particularly if the Ultra tag is being suggested - Intel would not have Meteor Lake equivalents to its current RL HX chips.
Posted on Reply
#37
lemonadesoda
Vayra86Why would you get a hot quadcore in 2023? There's better bang/buck... surely?
Check @Readlight ’s for sale thread! :roll:
Posted on Reply
#38
Bomby569
finally they are tackling the big issues over at Intel.
Posted on Reply
#39
lemonadesoda
CEO. Ok Marketing, tell me what you did with the $100 million marketing budget this quarter.

Marketing. We spent $50 million on AI technology and MarketingGPT(c). The other $50 million is for the rebranding.

CEO. What did the new MarketingGPT come up with?

Marketing. Ultra.

CEO. Is this the best you can do?

Marketing. Yes
Posted on Reply
#40
VTK85
Ultra as per... we are going bankrupt Ultra fast ?
Posted on Reply
#41
TheLostSwede
News Editor
pressing onYes, there are leaks are saying six P cores max. This includes a detailed specs leak for the U, P and H range (not the HX models). As the 18 core CPU in the graphic would be 16 without the 2 SOC-Cores, to have 6 P cores it would need 10 E cores. Intel are doing E cores in multiples of 4, so that doesn't work. The current Raptor Lake (RL) HX range for example includes 6 + 4, 6 + 8, 8 + 8, 8 + 12 and 8 +16 combinations. I can't imagine why - particularly if the Ultra tag is being suggested - Intel would not have Meteor Lake equivalents to its current RL HX chips.
I take it you're not aware that patent filings often have misleading information in them? This is to prevent competitors to do what you've done here, guess what future products based around the patent will be like. In a patent, you only have to explain how the thing you're applying for a patent for, works, everything else, can be fake.
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#42
Anymal
I will buy Intel Core Ultra 9, someday.
Posted on Reply
#43
pressing on
TheLostSwedeI take it you're not aware that patent filings often have misleading information in them? This is to prevent competitors to do what you've done here, guess what future products based around the patent will be like. In a patent, you only have to explain how the thing you're applying for a patent for, works, everything else, can be fake.
Yes of course I am guessing and apparently reliable sources may not be quite what they seem. And some fairly solid rumours turn out to be true, so I could be guessing wrong on those too. Meteor Lake (ML) is slightly different in that Intel made a significant disclosure about it at Hot Chips 34 in August 2022. This includes the slide showing the ML 6 P core mobile processor and I think this slide might be one of the sources of the Meteor Lake is only 6 P cores story. But the 6 P story to me makes no sense if you have the current HX range where most of the processors have 8 P cores.
Posted on Reply
#44
TheLostSwede
News Editor
pressing onYes of course I am guessing and apparently reliable sources may not be quite what they seem. And some fairly solid rumours turn out to be true, so I could be guessing wrong on those too. Meteor Lake (ML) is slightly different in that Intel made a significant disclosure about it at Hot Chips 34 in August 2022. This includes the slide showing the ML 6 P core mobile processor and I think this slide might be one of the sources of the Meteor Lake is only 6 P cores story. But the 6 P story to me makes no sense if you have the current HX range where most of the processors have 8 P cores.
Well, if we're to believe some of the rumours, Intel will do Meteor Lake for the lower-end parts and a Raptor Lake refresh for higher-end parts.
Too many rumours and a mix of mobile and desktop that doesn't make things easier to figure out.
I guess we might get some more details at the end of the month.
Posted on Reply
#45
renz496
i want to see how ultra those Core Ultra Pentium and Core Ultra Celeron going to be haha
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#46
Chrispy_
Oh dear, what a waste of effort and needless source of cost, confusion, and cringe.

I know the i doesn't stand for "Intel" but an i5 is easy for even novices to assume is "intel 5" and that just works.
Posted on Reply
#47
64K
What Intel should really do is to rename the one of the i5 and i7 to Core Ultra Gaming and gamers would be throwing their money at Intel to get one.
Posted on Reply
#48
Readlight
Vayra86Why would you get a hot quadcore in 2023? There's better bang/buck... surely?
Exactly fastest quad core, cheap. Has DDR4, USB 3, M.2, 6 years old.
Posted on Reply
#49
P4-630
ReadlightGood time to look for used, cheap computer with 7700K
Who wants that in 2023? Also no official Windows 11 support.
I sold my Z170 board , i7 6700K and DDR4 memory last year when I did my Alder Lake upgrade.
4 core, 8 thread CPU's are bottlenecks for gaming these days if you have a decent GPU.
Posted on Reply
#50
aindriu
intel is really suffering sales wise, I guess they need to tell consumers to start buying again. i3 now Ultra 3 though ?
Posted on Reply
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