Monday, May 1st 2023

Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors

Intel has made it official that its upcoming Meteor Lake CPU lineup will proudly sport a new branding scheme - as reported on TPU much earlier today, rumors indicated that Intel would be rolling out "Core Ultra" brand extensions across a range of SKUs. The "i" in some model identifiers such as i3, i5, i7, and i9 are now confirmed to be (in part) replaced with "Ultra" - an Ashes of the Singularity benchmark leak identified a CPU called "Core Ultra 5 1003H" early on last week, and that information soon spread across many online hardware news outlets and communities.

Bernard Fernandes, director of global communications at Intel Corp. today addressed the rumors and leaks via Twitter and confirms that a new branding scheme is incoming: "Yes, we are making brand changes as we're at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors. We will provide more details regarding these exciting changes in the coming weeks!" He makes sure to not directly mention the "Ultra Core" branding in his tweet, but it is heavily implied that he's referring to the discardation and eventual replacement of Intel's classic "i" labelling system.
Sources: Bernard Fernandes Tweet, Ashes of the Singularity Benchmark
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88 Comments on Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors

#76
wheresmycar
AusWolfI am five (mentally). :laugh:
Can i be in your 5 never rising (with a y) club. I've been reminded one too many times being caught with those long night gaming sessions way beyond midnight which always end up with "omg...*#^$^*(>}{:}#......oh, grow up". Before the kids start dropping the same age-bombs on me i might as well declare homage to <5
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#77
AusWolf
wheresmycarCan i be in your 5 never rising (with a y) club. I've been reminded one too many times being caught with those long night gaming sessions way beyond midnight which always end up with "omg...*#^$^*(>}{:}#......oh, grow up". Before the kids start dropping the same age-bombs on me i might as well declare homage to <5
My long night gaming sessions as a teenager took me quite well into adulthood. I work night shifts. :D
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#79
dylricho
BArmsI think Apple is forcing Intel to do this. Apple's Base/Pro/Max/Ultra scheme is easy to understand [...]
While I agree with the Apple influence, I don't think it's reasonably intuitive.

There is no discernable difference between "pro," "max" and "ultra." These terms by themselves are all meaningless and need explicit definitions to be understood.

Math is the only true global language. It's easy to understand that 5 and better than 3, 7 is better than 5, and 9 is better than 7.

The little "i" has been around for 15 years, since 2008. Does anyone remember the last time the "i" was dropped? It was in 1993 with the P5 Pentium, also after 15 years of using "i" in model nomenclature (iAPX 86/10 for the 8086 in 1978).

At this point, it seems like an Intel tradition.
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#80
ikjadoon
dylrichoMath is the only true global language. It's easy to understand that 5 and better than 3, 7 is better than 5, and 9 is better than 7.
…Intel isn't changing the numbers, at least according to the latest leak.

Intel should've changed the alphabet soup that Intel is addicted to: G, P, H, HX, U, etc.

That is the most non-sensical and guess what, Intel doesn't seem to be bothered a bit.
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#81
dylricho
ikjadoon…Intel isn't changing the numbers, at least according to the latest leak.

Intel should've changed the alphabet soup that Intel is addicted to: G, P, H, HX, U, etc.

That is the most non-sensical and guess what, Intel doesn't seem to be bothered a bit.
I'm aware of that, but there's no need to make it meaningless with silly Apple-like monikers. If they wanted to drop the 'i', just go with Core 5, etc. Better yet, Core3/Core5/Core7/Core9.

The suffixes wouldn't be so bad if the definitions didn't keep changing to suit their narrative. I think Haswell was the best when it came to suffixes. Sure, we got 74 different socketable models, but at least you could understand them — K/R/S/T/TE, and on the mobile side, E/EQ/H/HQ/M/MQ/MX/U/Y. The model numbers for the mobile products themselves were all over the place. I think Sandy Bridge was the best for that.

Then there's the whole Core M/m3/m5/m7 → Core m3 + Core i5/i7 debacle. Sticking the suffix in the middle of the model number (e.g., m7-6Y75)... I mean, what is that?
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#82
AusWolf
dylrichoI'm aware of that, but there's no need to make it meaningless with silly Apple-like monikers. If they wanted to drop the 'i', just go with Core 5, etc. Better yet, Core3/Core5/Core7/Core9.
You need the "i" to know it comes from Intel. Like when you look at "Intel Core i5" and you wonder who could have possibly made it, the little "i" tells you it's Intel. :roll:
dylrichoThe suffixes wouldn't be so bad if the definitions didn't keep changing to suit their narrative. I think Haswell was the best when it came to suffixes. Sure, we got 74 different socketable models, but at least you could understand them — K/R/S/T/TE, and on the mobile side, E/EQ/H/HQ/M/MQ/MX/U/Y. The model numbers for the mobile products themselves were all over the place. I think Sandy Bridge was the best for that.
Those letters only mean something for tech-savvy people, like most of us on this forum. I highly doubt regular buyers who just want a laptop have any idea.

AMD isn't much better on mobile with their model year bullshit (which I find misleading and wrong), but at least their desktop letters are fairly understandable. X is faster than non-X, and G stands for "graphics".
dylrichoSticking the suffix in the middle of the model number (e.g., m7-6Y75)... I mean, what is that?
Now that's something that even tech-savvy people can't figure out... or pronounce. :roll:
Posted on Reply
#83
WatchThe80s
My only reasonable though for this is a "huge boost in performance". As the "i" is going to gone and the Ultra(this naming needs a bit changing) is coming, i kind of can accept it, if it's like this:
Core i3-13100 get to Core Ultra 3 1330(Blank,K,F)
Core i5-13500 get to Core Ultra 5 1350(Blank,K,F)
Core i7-13700 get to Core Ultra 7 1370(Blank,K,F)
Core i9-13900 get to Core Ultra 9 1390(Blank,K,F)
Laptops get the "same" polish with:
Core i3 get to Core Ultra 3 1335H
Core i5 get to Core Ultra 5 1355H
Core i7 get to Core Ultra 7 1375H
Core i9 get to Core Ultra 9 1395H

Intel has a damn lot of cpus even in the same generation with some minimal or a lot of difference in performance though both are right now i5 or i7. I hope it's not going to be like Apple's Base/Pro/Max/Ultra because that naming is dumb. If it goes to that than i propose a new naming as i3=Copper, i5=Iron, i7=Gold, i9=Platinum.
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#84
dirtyferret
can't we all just use a tier line that's easy to understand like
demi
short
tall
grande
venti
trenta

now which one is the small again?
Posted on Reply
#85
skates
Intel Quantus 14700K.
Posted on Reply
#86
AusWolf
I'll just wait for the BS-suffix models.
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#87
Vario
The branding sounds like it was made up by Homer Simpson
Posted on Reply
#88
Indigox_
DristunMaybe it's my sports background but to this day I don't understand why 9 is better than 1 in marketing. The 1 part should be the best! Those guys at Canon got it right.
Since 9 is the largest single-digit integer, it seems like the most. At least that's how I understand it, should be something similar. It just sounds like more. "The smaller the better" is used in AMD and Nvidia's GPU naming (Navi 31>Navi 32, AD102>AD104).
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