Monday, May 1st 2023
Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors
Intel has made it official that its upcoming Meteor Lake CPU lineup will proudly sport a new branding scheme - as reported on TPU much earlier today, rumors indicated that Intel would be rolling out "Core Ultra" brand extensions across a range of SKUs. The "i" in some model identifiers such as i3, i5, i7, and i9 are now confirmed to be (in part) replaced with "Ultra" - an Ashes of the Singularity benchmark leak identified a CPU called "Core Ultra 5 1003H" early on last week, and that information soon spread across many online hardware news outlets and communities.
Bernard Fernandes, director of global communications at Intel Corp. today addressed the rumors and leaks via Twitter and confirms that a new branding scheme is incoming: "Yes, we are making brand changes as we're at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors. We will provide more details regarding these exciting changes in the coming weeks!" He makes sure to not directly mention the "Ultra Core" branding in his tweet, but it is heavily implied that he's referring to the discardation and eventual replacement of Intel's classic "i" labelling system.
Sources:
Bernard Fernandes Tweet, Ashes of the Singularity Benchmark
Bernard Fernandes, director of global communications at Intel Corp. today addressed the rumors and leaks via Twitter and confirms that a new branding scheme is incoming: "Yes, we are making brand changes as we're at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors. We will provide more details regarding these exciting changes in the coming weeks!" He makes sure to not directly mention the "Ultra Core" branding in his tweet, but it is heavily implied that he's referring to the discardation and eventual replacement of Intel's classic "i" labelling system.
88 Comments on Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors
Apple's M1 / M1 Pro / M1 Max / M1 Ultra is infinitely simpler than this "Only at Intel" mess.
- Intel Pentium
- Intel Celeron
- Intel Core i3 H
- Intel Core i3 U
- Intel Core i3 G1
- Intel Core i3 G4
- Intel Core i3 P
- Intel Core i5 G1
- Intel Core i5 G4
- Intel Core i5 G7
- Intel Core i5 P
- Intel Core i5 H
- Intel Core i5 HX
- Intel Core i5 U
- Intel Core i7 H
- Intel Core i7 HX
- Intel Core i7 G7
- Intel Core i7 P
- Intel Core i7 U
- Intel Core i9 H
- Intel Core i9 HX
A recent (2019+) Intel laptop might have any one of these. Intel has had trash laptop naming for a long time. But, I don't think this solves any of their important problems...Intel, finally, retired the Pentium and Celeron brands earlier this year.Intel's ‘Intel Processor’ to Replace Pentium, Celeron Brands for Laptops in 2023 | Tom's Hardware (tomshardware.com)
I'd blame the marketing team, but clearly they have all been round up and shot over @ Intel.
If intel wants "ultra" intel gets ultra. Hope they don't end up rebranding intel to Ultra-tel - that would be some next level of ball-sack crushing bafflement
So you call it a Core u3/u5/u7/u9 instead of Core i3/i5/i7/i9 then. Business as usual.
lol
core ultra 5
core extreme 7
core insane 9
Do people really get a boner over the supposed sexiness of "ultra", "extreme" or "insane"? I don't believe i've ever been sold on branding schemes in any given product field... not even remotely enthralled at the possibilities.
3rd seems best.
Don't underestimate people logic. :D
Intel lacks cool names it seems.