Monday, July 21st 2025
ASUS ROG Astral "Hatsune Miku" RTX 5080 Comes with a 100% Premium
ASUS over the weekend released its China-exclusive special edition of the ROG Astral GeForce RTX 5080 graphics card that's co-branded with the Anime character Hatsune Miku. This isn't just a sticker job, but a complete re-skin, with the various metal accents on the cooler shroud and backplate being color-matched with the scheme, including two of the four Axial-Tech fans coming in turquoise-blue. Like what you see? Get ready to foot an over 100% premium over the NVIDIA MSRP for the RTX 5080, with ASUS pricing the card at an eye-watering RMB ¥16,999 (USD $2,369), which is double not just over the NVIDIA MSRP, but also the lowest street prices for the GPU. The card still falls short of the street pricing of the GeForce RTX 5090D, which can be found well above ¥18,000.
Source:
VideoCardz
41 Comments on ASUS ROG Astral "Hatsune Miku" RTX 5080 Comes with a 100% Premium
but it's ok if author is westerner :toast:
And it would make more sense. At least a car's exterior is something you always get to see, from every bloody angle!
I like collab stuff, dyyyying to get my hands on a pair of Moondrop's Robin-themed IEMs myself, I'm almost importing taxes be damned. Luck is that it's not an Astra Yao-themed set or I'd have at least 3...
(it’s basically an exercise in money flexing, IMO, I would just buy whatever car in whatever is the base color and then wrap it in any design I would like for a fraction of the price, but rich assholes are not sensible people)
I can't really blame ASUS either. Nvidia are squeezing margins so hard they might as well not bother with AIB partners, who seem to get the short end of the stick with a bunch of shady politics, anti-competitive nonsense and if you believe everything that was discussed around the end of EVGA, some really nasty extortion that borderlines on blackmail. Nvidia and AIBs do not have a healthy relationship!
I dislike ASUS for overpricing low-end hardware compared to the competition's offerings and trying to cash in on their name and reputation whilst simulataneously screwing people over with warranty/support scandals. It doesn't change the fact that they're a hugely successful tier-one OEM who know their audience.
www.pcgamer.com/hardware/graphics-cards/theres-another-golden-rtx-5090-made-of-over-1-000x-more-gold-than-the-first-and-im-pleased-to-say-its-absolutely-hideous/
- 5080 MSRP: 999 ≈ 1,000
- ASUS listing price: 1,749,99 ≈ 1,750
- ASUS premium = 1,750 - 1,000 = 750
- ASUS listing prince +100% premium: 1,750 + 750 = 2,500
- 5080 Astral HM price: 2,369
- Waifu premium: 2,369 - 1750 = 619
- Premium ratio: 619 / 750 * 100 = 82.53 ≈ 83%
A bit short of a +100% but still one heck of a waifu premium.If it hadn't been authenticated as gold, I'd assume someone had 3D-printed a plastic shroud and hastily sprayed it in an uneven single coat of "gold" paint from a rattle can....
Look at colorful Kudan cards or the true Galaxy HOF cards. Those are GPU's that were made to be over the top, absolutely cracked out specs and features, usually cost more than the top end card per generation by a LOT. And they came with a lot, the 3090 kudan had a hot swappable AIO and a wheeled travel suitcase.
These products are cool and they have their place but they really dont need to be worth their specific asking price, but they do need to have enough nonsense bundled in with them that i dont feel like im being entirely fleeced.
A regular card with a cool color scheme/branding and very little else doesnt feel like its worth double msrp. I want more interesting features for that kind of money.
[EMBED content="thread-338098"]https://www.techpowerup.com/forums/threads/hatsune-miku-x-asus-tuf-gaming-build.338098/[/EMBED]
the greed......
the steed......
the deed.....
Yep, if there's (extra) money to be made, nGreediya & AsSus will ALWAYS be 1st in line at the trough, like a pack of voracious, starving hogs at feeding time.... sooo sad :(