Monday, July 21st 2025

ASUS ROG Astral "Hatsune Miku" RTX 5080 Comes with a 100% Premium

by
btarunr
 Discuss (41 Comments)
ASUS over the weekend released its China-exclusive special edition of the ROG Astral GeForce RTX 5080 graphics card that's co-branded with the Anime character Hatsune Miku. This isn't just a sticker job, but a complete re-skin, with the various metal accents on the cooler shroud and backplate being color-matched with the scheme, including two of the four Axial-Tech fans coming in turquoise-blue. Like what you see? Get ready to foot an over 100% premium over the NVIDIA MSRP for the RTX 5080, with ASUS pricing the card at an eye-watering RMB ¥16,999 (USD $2,369), which is double not just over the NVIDIA MSRP, but also the lowest street prices for the GPU. The card still falls short of the street pricing of the GeForce RTX 5090D, which can be found well above ¥18,000.
Source: VideoCardz

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41 Comments on ASUS ROG Astral "Hatsune Miku" RTX 5080 Comes with a 100% Premium

#26
mechtech
Chrispy_Yes


LOL, even as a one-off publicity stunt, that looks like total ass - possibly the most questionable and tasteless use of $500K of gold I've seen!
If it hadn't been authenticated as gold, I'd assume someone had 3D-printed a plastic shroud and hastily sprayed it in an uneven single coat of "gold" paint from a rattle can....

looks like the sponge toffee edition lol
Posted on Reply
#27
RaceT3ch
Pardon my language but...

Holy fuck, double the price just for a blue anime girl? No offense to people who are fans of Miku but... damn Asus is greedy.

I feel like you could get something cooler by paying an artist to paint it, and still buy a 9800X3D. Not that I'd try it myself.

I'll also add this, what justifies double the price of something that creates pictures?

Is it hand painted or something? Cause that's the type of choice I'd expect from a Ferrari.
Posted on Reply
#28
Prima.Vera
Who df is Hatsune Miku, and what does it do, or why is this retarded craze over it??
Posted on Reply
#29
Vayra86
Prima.VeraWho df is Hatsune Miku, and what does it do, or why is this retarded craze over it??
You have to be in a special corner I guess to understand this. I mean, I do TCGs and I also see some cards and special art versions explode for god knows why. Never underestimate the power of collectors' minds :roll: :roll:its the reason I get to upsell a paper piece of card with a 200% mark up a few months after release... and play Magic the Gathering for pretty much free while building up a pension fund lol. You cant get this kind of money out of crypto even.
Posted on Reply
#30
metalslaw
"No longer only for to the 5090, Nvidia expands Multi MSRP Generation to the 5080." :cool:
Posted on Reply
#31
unhealthy
A small price to pay for salvation.
Posted on Reply
#33
lexluthermiester
hsewWorth it
Target audience..
RaceT3chNo offense to people who are fans of Miku but... damn Asus is greedy.
In all fairness to ASUS, have any of you every tried to license things like this? This kind of thing ain't cheap. Then there's the custom manufacturing side of it. While I don't know if DOUBLE the price is an actual factor, there is not a snowballs chance in hell that this kind of thing would EVER be cheap..

Just throwing it out there..
unhealthyA small price to pay for salvation.
WTF does that even mean?
Posted on Reply
#34
Chomiq
lexluthermiesterTarget audience..


In all fairness to ASUS, have any of you every tried to license things like this? This kind of thing ain't cheap. Then there's the custom manufacturing side of it. While I don't know if DOUBLE the price is an actual factor, there is not a snowballs chance in hell that this kind of thing would EVER be cheap..

Just throwing it out there..


WTF does that even mean?
Come on Lex, licensing and making plastic shroud in different color doesn't even come close to $1000+ that ASUS is asking for it.
Posted on Reply
#35
Hyderz
What I don’t understand is that character is more popular than its original audience back in Japan… with this all exclusive China release… like the previous Gundam stuff all super expensive too but not as ridiculous as this …. I guess the wealthy class in China has the money for it
Posted on Reply
#36
Dr. Dro
Solaris17Let the hate flow. It fuels me.
Solaris17 in Hatsune Miku x ASUS TUF Gaming BuildHey all! This is my first thematic build! This build based on the Asus x Miku collab is just 1 of a handful of collabs Asus has done with various IPs not including there own mascot. Gundam: https://ww…
I was defending it! :confused: :laugh:

Man, that rig turned out awesome :peace:
bonehead123Yep, if there's (extra) money to be made, nGreediya & AsSus will ALWAYS be 1st in line at the trough, like a pack of voracious, starving hogs at feeding time.... sooo sad :(
I do hope we'll hear the same once there's a Radeon AIB doing a design collaboration for your favorite game, anime or movie ;)
Posted on Reply
#37
Vayra86
lexluthermiesterIn all fairness to ASUS, have any of you every tried to license things like this? This kind of thing ain't cheap. Then there's the custom manufacturing side of it. While I don't know if DOUBLE the price is an actual factor, there is not a snowballs chance in hell that this kind of thing would EVER be cheap..
Naah this is pure inflation mate. Its marketing all the way; brand exposure for all parties involved. It is literally raining 'This x That' versions and series of everything; just throw two popular things in a blender, mark up and sell.
Posted on Reply
#38
lexluthermiester
ChomiqCome on Lex, licensing and making plastic shroud in different color doesn't even come close to $1000+ that ASUS is asking for it.
Vayra86Naah this is pure inflation mate.
While I would agree about the $1000+ statement, make no mistake, licensing fees and custom artwork on shrouds are NOT cheap.
Posted on Reply
#39
Vayra86
lexluthermiesterWhile I would agree about the $1000+ statement, make no mistake, licensing fees and custom artwork on shrouds are NOT cheap.
There are entire factory lines in Shenzhen and numerous other locations dedicated to this shit. They make to order. What do you think fuels all those kickstarter projects? Cheap production, send your CAD file and go. Its an industry all on its own, fueled entirely by hype after hype.

This is why China rules the production world atm. Doing such a thing in a Western country indeed commands a massive fee, but that aint happening here.
Posted on Reply
#40
lexluthermiester
Vayra86This is why China rules the production world atm. Doing such a thing in a Western country indeed commands a massive fee, but that aint happening here.
Part of that is true...
Posted on Reply
#41
WonkoTheSaneUK
Vayra86There are entire factory lines in Shenzhen and numerous other locations dedicated to this shit. They make to order. What do you think fuels all those kickstarter projects? Cheap production, send your CAD file and go. Its an industry all on its own, fueled entirely by hype after hype.

This is why China rules the production world atm. Doing such a thing in a Western country indeed commands a massive fee, but that aint happening here.
A large chunk of that upcharge goes to Sega, who created the Hatsune Miku character & still owns the IP rights.

It's why a LEGO™ Star Wars set always cost a lot more than one of their own sets with a similar number of bricks. Licensing costs moneys!
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