Monday, November 24th 2025

Roblox CEO: Lootboxes & Gambling = "Brilliant Idea"

Roblox has long had faced complaints and legal issues over child safety issues, and the gaming platform's latest attempt to quell those complaints was to add AI-powered facial age estimation to match users in chat with those of a similar age. In a recent interview with The New York Times to discuss these new safety features, Roblox CEO, David Baszucki, addressed questions about the future of the UGC gaming platform. Much of the early conversation revolved around the new safety features and how they would affect the users of Roblox, especially minors, but when asked about potentially adding features like microtransactions, lootboxes, and "kid gambling" to Roblox in the future, Baszucki explained that he thinks "we would have to do that."

After a bit of push back from the journalist conducting the interview, Baszucki continues to say that he thinks it's "a brilliant idea if it can be done in an educational way that's legal," without trying to get children financially involved in gambling, but still mimicking the actual mechanics. There is research to indicate that gambling mechanics in video games are linked to addiction in adulthood, especially when elements of real gambling situations—casino sounds or visuals, for example—are employed. That said, most video game loot box systems that have been the focus of research contain a monetary element as well. Aside from the addictive aspects of loot boxes in gaming, microtransactions themselves are often seen as manipulative and potentially predatory.
Sources: The New York Times, Children and Screens
Add your own comment

23 Comments on Roblox CEO: Lootboxes & Gambling = "Brilliant Idea"

#1
Space Lynx
Astronaut
sad.

if anyone is in interested in brain development in the impact of Roblox, social media, smartphones, etc. I highly recommend the research done and being done by Dr. Jonathan Haidt and his team, he is a world renowned social psychologist, whose research convinced the entire country of Brazil to ban smartphones from schools, so he is no joke. @Dr. Dro
Posted on Reply
#2
R-T-B
Honestly to me, the biggest issue I see with Roblox is that it's a kids game at its core but the CEO seems to think adults should be able to play too in the same sandbox and that they will all mingle just fine through the use of magic tools or something. That's just a recipe for disaster but he sees no issue with it, and continues to treat the symptoms rather than realizing the platform itself is the disease.
Posted on Reply
#3
tpa-pr
Add another stroke to the "C-levels are completely out of touch with regular humans while they chase the almighty dollar" column. That being said, this interview was downright weird. Baszucki is a definite oddball, "high five!".
Posted on Reply
#4
Space Lynx
Astronaut
R-T-BHonestly to me, the biggest issue I see with Roblox is that it's a kids game at its core but the CEO seems to think adults should be able to play too in the same sandbox and that they will all mingle just fine through the use of magic tools or something. That's just a recipe for disaster but he sees no issue with it, and continues to treat the symptoms rather than realizing the platform itself is the disease.
I don't think he thinks this at all, he just sees $$$$ in his vision.
Posted on Reply
#5
Fatloader
Roblox digging it's own grave. I can only imagine how parents will react when they find out that their children are both gambling and having their faces scanned by AI.
Posted on Reply
#6
Dr. Dro
Space Lynxsad.

if anyone is in interested in brain development in the impact of Roblox, social media, smartphones, etc. I highly recommend the research done and being done by Dr. Jonathan Haidt and his team, he is a world renowned social psychologist, whose research convinced the entire country of Brazil to ban smartphones from schools, so he is no joke. @Dr. Dro
Do recall some law like that being passed, no idea if it is enforced or not. Then again, the only place I frequent that's even remotely close to a school is my university campus, so :D

I'm very much against lootbox and gacha mechanics in games that are targeted towards any audience below teen. In my opinion it should be straight up limited to games equivalent to ESRB M, but alas
Posted on Reply
#8
scottslayer
So little to no action against child abusers and the introduction of gambling, I'm not sure what could go wrong. o_O
The interview is...not good.
Posted on Reply
#9
lexluthermiester
This is evidence of the predatory nature of the CEO in question. Not someone that should be allowed purview over a game children interact with.
Posted on Reply
#10
TumbleGeorge
These people should be held criminally liable because they are robbing and abusing children. Jail for their lifetime or longer.
Posted on Reply
#12
Shihab
Not sure why y’all are shocked. For-profits corps exploiting kids by pushing addictive and damaging habits is not a new thing. Nicotine -nee Tobacco-industry has been doing that for ages, and social media adopted the strategy and pumped it with steroids…

Wake me up when we start talking about banning the damned thing entirely (either nicotine, social media, or this lootbox nonsense, preferably all).
Posted on Reply
#13
Onasi
You know what? I actually respect the hustle, this is based. Like Bobby saying he wants to tale fun outta making games or when Moore said that EA makes games that are all about players spending on micros. It’s an absolutely reptilian cynical statement, but it’s honest and unmasked. I deeply prefer this to, say, Phil Spencer trying to act like he is a friend to all and a fellow gamer.
Posted on Reply
#14
Space Lynx
Astronaut
OnasiPhil Spencer trying to act like he is a friend to all and a fellow gamer.
he probably is a fellow gamer, but he has to report to a board of trustees and higher ups. he isn't a king making all the decisions. not
defending him, but i just think kind of corporate job is way way different than people realize.

i think his situation is different than this one, and shoudn't be compared. this is the CEO. he is king. if that makes sense.
Posted on Reply
#15
Onasi
@Space Lynx
Brother, Spencer is quite literally the CEO of Microsoft Gaming. He had this position for several years now. He is about as much of a “king” as the Roblox CEO (which is also a public company), which is to say - he isn’t and that’s not the point.
Posted on Reply
#17
Space Lynx
Astronaut
Onasi@Space Lynx
Brother, Spencer is quite literally the CEO of Microsoft Gaming. He had this position for several years now. He is about as much of a “king” as the Roblox CEO (which is also a public company), which is to say - he isn’t and that’s not the point.
fair, I just try to give the benefit of the doubt sometimes.
Posted on Reply
#18
Onasi
@Space Lynx
Oh, I actually agree. I gave Spencer quite a bit when he started as the head of XBox. He was saying all the right things and promised a gilded future. A decade-ish later and several high profile acquisitions with studios ran into the ground and no notable successes to show for it… I am all out of anything positive to say.
Posted on Reply
#19
Space Lynx
Astronaut
Onasi@Space Lynx
Oh, I actually agree. I gave Spencer quite a bit when he started as the head of XBox. He was saying all the right things and promised a gilded future. A decade-ish later and several high profile acquisitions with studios ran into the ground and no notable successes to show for it… I am all out of anything positive to say.
Now that you mention it yeah he was head of it all when they gobbled up all the companies and then let them die... sad... and then Sony felt like they were falling behind because of it and made a stupid move in buying Bungie. lol

man I don't know how these guys make six figures sometimes, I really don't.
Posted on Reply
#20
Shihab
Space Lynxman I don't know how these guys make six figures sometimes, I really don't.
Simple optimisation. They have KPIs, they boss others to maximise them.
Posted on Reply
#21
Vayra86
FatloaderRoblox digging it's own grave. I can only imagine how parents will react when they find out that their children are both gambling and having their faces scanned by AI.
Well there are lots of oblivious parents that have trouble saying NO and their child might throw a temper tantrum if they do so.... nooooo we ain't gonna fight that. I have a few of those around in the family.

I do know one thing my daughter ain't getting access to this anytime soon. We used to have age restrictions on content and the labels used to mean something. Its up to you yourself now to filter the junk out.

Its really so easy to explain to a child that certain things are bad. You just gotta offer a substitute. There are so many games to play and have fun with...
Space LynxNow that you mention it yeah he was head of it all when they gobbled up all the companies and then let them die... sad... and then Sony felt like they were falling behind because of it and made a stupid move in buying Bungie. lol

man I don't know how these guys make six figures sometimes, I really don't.
By using the internet to deploy criminal activity and us not calling it out directly, but instead covering it with the blanket of 'oooh but its not thát bad' or 'but its so fun!'.
Onasi@Space Lynx
Oh, I actually agree. I gave Spencer quite a bit when he started as the head of XBox. He was saying all the right things and promised a gilded future. A decade-ish later and several high profile acquisitions with studios ran into the ground and no notable successes to show for it… I am all out of anything positive to say.
Spencer is just a talking head. He ain't a gamer. He's a marketeer, always has been, and I'm flabbergasted anyone was ever convinced otherwise. The dude works for fcking Xbox what do people expect? A real gamer doesn't go working for the least cool or gamery company on the planet, he goes there to make money.
Space Lynxhe probably is a fellow gamer, but he has to report to a board of trustees and higher ups. he isn't a king making all the decisions. not
defending him, but i just think kind of corporate job is way way different than people realize.

i think his situation is different than this one, and shoudn't be compared. this is the CEO. he is king. if that makes sense.
Not a sliver of sense. See above. They're both gutter rats some idiots chose to believe, and apparently some still do for reasons I can't grasp. Neither of them is influential on the games themselves or gaming 'fun'... they both strategically try to corner a market. Its not about gaming at all. Pray tell what's making us better games when Spencer is telling you 'Xbox will be everywhere'? Look where we are now, you get a fancy big picture mode on top of your bloated W11. Yay!
Posted on Reply
#22
dim0n
More faces, more IDs, huaa!! Every company will be happy, more personalization per user for free... THX EU :(
Posted on Reply
#23
irisChronomia
i'm sorry what?
one point for honesty, minus a hundred for everything else
Posted on Reply
Add your own comment
Nov 11th, 2026 23:49 CST change timezone

New Forum Posts

Popular Reviews

TPU on YouTube

Controversial News Posts