Monday, January 19th 2026
AMD Reportedly Prioritizing Radeon RX 9070 XT Over Non-XT Version
AMD is reportedly shifting its production strategy to focus more on the Radeon RX 9070 XT graphics cards instead of the non-XT version. According to PROHARDVER, AMD is reallocating internal capacity towards the higher-end Radeon RX 9070 XT, which has a higher MSRP of $599. This decision is driven by the fact that the production costs for both GPUs are the same, as they both use the Navi 48 die and 16 GB of GDDR6 memory. With memory pricing being the main bottleneck, AMD aims to concentrate on a SKU that offers a better profit margin and justifies the engineering efforts invested in the series. Although both SKUs have the same memory configuration, the non-XT version uses a Navi 48 XT die, likely a lower-bin version of the Navi 48 XTX die. As a result, production costs are similar, but the Radeon RX 9070 XT has a slight 9% price premium over the non-XT model.
Fortunately, this doesn't mean that production of the non-XT model will cease. Instead, it will receive less capacity from AMD, but not enough to cause a shortage. Additionally, AMD is working closely with add-in card (AIC) partners to stabilize memory pricing. According to the company, these partnerships are beneficial in stabilizing the availability and price fluctuations of the current hardware. While there are no guarantees, AMD is striving to maintain stable pricing and availability.
Sources:
PROHARVER, via VideoCardz
PROHARDVERThis does not make the Radeon RX 9070 a very good alternative for manufacturers, and according to our information, its production is not stopped, but the focus is largely on the Radeon RX 9070 XT, so they may produce more of this model in the future at the expense of its smaller brother. On paper, this could help minimize the need for price correction, since the fastest Radeon model is already more expensive, so it is less affected by the increase in memory prices.
38 Comments on AMD Reportedly Prioritizing Radeon RX 9070 XT Over Non-XT Version
Nvidia - Do you still make gpu's for those losers ?
AMD - Neah, threw some crumbs and mostly fake it, lots of promises but we never intend to deliver, what about you ?
Nvidia - No chance, we hated it then and hate them even more now, fuck those losers whining and bitching about everything, "it's too expensive", now we make it 1000$ for entry level, let's see how they like it now, HAHAHA
AMD - we will do the same, HAHAHHA
It is a copy pasta of NV move, adjusted for their own GPU portfolio.
Hanc, opportunity didn’t miss. Imo.
Have a good day!
XX
Total War Attila 98.1 fps (stock 304w) vs 100 fps (UV 264w)
War Thunder 211.9 fps (stock 304w) vs 218 fps (UV 264w)
Metro Exodus ~148.6fps (stock 304w) vs ~149.8fps (UV 264w)
Usually RX 9070 XT is better purchase than RX 9070 because of laughable price difference between them.It depends for example in Steel Nomad AMD will destroy nvidia and in Unigine nvidia will destroy AMD.That's weird right now difference between XT and non XT is only 39€ +6%. And RTX 5070 Ti is 248€ +37% more expensive than RX 9070 XT. All are gigabyte crap models!!!!!
Even RTX 5070 has lost this p/p crown and right now it straight up sucks if compare it to RX 9070 XT p/p wise.
Gaming business revenue was $3.9 billion, up 51% year-over-year, driven by improved semi-custom sales and strong demand for AMD Radeon GPUs.