In light of the news that the Epic Games Store's free game giveaways have more or less failed to bring gamers onto the platform, comments from Alex Nichiporchik, the CEO of indie publisher tinyBuild, regarding the success of free game giveaways on Steam are all the more interesting. According to the publisher, a four-day free game giveaway of Graveyard Keeper on Steam has resulted in a substantial $250,000 in revenue and a massive spike in player counts.

Nichiporchik explained in a recent post on X that much of this revenue can be attributed to a rush of new fans of the game buying into the game's DLC library after getting their free copy of the resource management game. Since Graveyard Keeper was given away on April 9, the game has seen an expected increase in player counts, from around 1,000 peak concurrent daily players to over 46,000 at its peak. In addition to adding to the success of Graveyard Keeper, the giveaway also dramatically increased interest in the upcoming sequel, Graveyard Keeper 2, which Nichiporchik claims has now been added to over 450,000 wishlists on Steam. While Steam does not publish wishlist figures, the Steam Hub followers numbers tell a similar story, with the follower count of Graveyard Keeper 2 increasing from 9,817 on April 5 to 21,035 on April 16.Of course, a free game giveaway isn't going to be a silver bullet for financial success—the game actually needs to be good enough to turn those freeloaders into long-term fans who are willing to pay for DLC, and the game needs to have enough DLC to justify the giveaway. However, it may serve as an example of how Steam as a platform manages to keep gamers where Epic has historically failed to do so.