Tuesday, June 23rd 2026
EA Exec Says 'AI Everything' Helps Creativity, Workflows and Pipelines
In October 2025, we reported on insider commentary by EA developers who claimed that AI tools had hampered productivity, despite the company having all but mandated the tech for over a year at that point. A survey conducted by Skillsearch in April found that developers thought AI hurt creativity in games. Now, speaking at a recent Game Business Live event, EA's president of enterprise development, Laura Miele, touched on AI tools and their impact on the output at EA, seemingly rebutting the aforementioned claims by developers working at the gaming giant. EA has been using AI for everything from coding to concept art, and even managerial work.
When addressing a question about whether AI tools could lead to shorter game development timelines, Miele said that "perhaps in some parts they will," going on to express that she is excited about the tech, given what she has seen of it. She explains that she's "always wanted to help our studio developers remove friction," and "wanted to be a hero to them." According to her, AI tools have removed "friction from our pipelines and our tools and our workflows," and led to quicker prototyping, "faster creativity, and shorter, faster conversations around creativity and coming to alignment." She attributes this accelerated workflow to a removal of "tedium" from the jobs of artists and developers.
News of Miele's proclamations about the benefits of AI comes hot on the heels of an analysis of Steam games that found that games that use generative AI tend to sell as much as 53% fewer units than those that did not. There also seems to be a growing divide in the gaming industry when it comes to the use of generative AI, with many developers rejecting it outright, others using it begrudgingly, and others still who see the same potential benefits as Miele.
Source:
Eurogamer
When addressing a question about whether AI tools could lead to shorter game development timelines, Miele said that "perhaps in some parts they will," going on to express that she is excited about the tech, given what she has seen of it. She explains that she's "always wanted to help our studio developers remove friction," and "wanted to be a hero to them." According to her, AI tools have removed "friction from our pipelines and our tools and our workflows," and led to quicker prototyping, "faster creativity, and shorter, faster conversations around creativity and coming to alignment." She attributes this accelerated workflow to a removal of "tedium" from the jobs of artists and developers.
35 Comments on EA Exec Says 'AI Everything' Helps Creativity, Workflows and Pipelines
EA, it in the AI
EA has systematically destroyed many Franchise from my childhood, maybe the can destroy them selves?
All jokes aside EA a shell of them selves, they are no long in it for the "love of games" like many other publishers
EA games are long gone, need for speed underground. en.wikipedia.org/wiki/Need_for_Speed:_Underground
AI for sure will improve the visual and also the code quality. /sarcasm
look, we already have plenty of AI generated *code*, which, if the devs WANT to use, I don't mind, coding is one of the few applications of useful AI if that can assist them and cut down on development time
but miss me with that shit if that means they're adding AI generated content that isn't code...
I'm tired of the AI luddites with their "ai slop ai slop" braindead chants, i don't give a f if the companies use AI, if they do good for them that means i get my game faster
Besides, like it or not AI is here to stay and once the dust settles the divide will be no bigger than the current artisanal vs. mass produced or organic vs. mass produced and we already know which side has won that argument for the last 12,000 or so years. Those not using AI will be less productive and efficient, a severe handicap for any business ouside (not for long) of a few specialiced fields. Getting angry over AI is pointless.
- Our product is garbage but we made it in a couple of weeks for the price of a used car.
- Our product is garbage and it took half a decade and enough money to buy a full flight of F-35s.
AI is a useful tool; that is a fact. Whether you like it or not doesn't matter because the only ones who care are those that see value in paying extra for handcrafted products while carefully ignoring that the only things humans can craft by hand alone are balls of snow or mud. Everything else requires tools.EDIT: A caveat to the above: idiocy. The effectiveness of a tool, any tool, is directly tied to the knowledge and expertise of the person using it. It doesn't matter how good a tool is if you put it in the hands of an idiot.