Tuesday, June 23rd 2026

EA Exec Says 'AI Everything' Helps Creativity, Workflows and Pipelines

by
Cpt.Jank
 Discuss (35 Comments)
In October 2025, we reported on insider commentary by EA developers who claimed that AI tools had hampered productivity, despite the company having all but mandated the tech for over a year at that point. A survey conducted by Skillsearch in April found that developers thought AI hurt creativity in games. Now, speaking at a recent Game Business Live event, EA's president of enterprise development, Laura Miele, touched on AI tools and their impact on the output at EA, seemingly rebutting the aforementioned claims by developers working at the gaming giant. EA has been using AI for everything from coding to concept art, and even managerial work.

When addressing a question about whether AI tools could lead to shorter game development timelines, Miele said that "perhaps in some parts they will," going on to express that she is excited about the tech, given what she has seen of it. She explains that she's "always wanted to help our studio developers remove friction," and "wanted to be a hero to them." According to her, AI tools have removed "friction from our pipelines and our tools and our workflows," and led to quicker prototyping, "faster creativity, and shorter, faster conversations around creativity and coming to alignment." She attributes this accelerated workflow to a removal of "tedium" from the jobs of artists and developers.
News of Miele's proclamations about the benefits of AI comes hot on the heels of an analysis of Steam games that found that games that use generative AI tend to sell as much as 53% fewer units than those that did not. There also seems to be a growing divide in the gaming industry when it comes to the use of generative AI, with many developers rejecting it outright, others using it begrudgingly, and others still who see the same potential benefits as Miele.
Source: Eurogamer

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35 Comments on EA Exec Says 'AI Everything' Helps Creativity, Workflows and Pipelines

#26
BSim500
AGlezBSlop is slop. It doesn't matter how expensive it was to make and in that sense cheaper slop is less of a waste. Tell me which of these you'd rather hear:
  1. Our product is garbage but we made it in a couple of weeks for the price of a used car.
  2. Our product is garbage and it took half a decade and enough money to buy a full flight of F-35s.
Personally I'd rather hear 2, as if the studio keeps doing that they'll go out of business and have no choice but to change course, whilst you only have to take a look at the state of Youtube right now to see that being able to mass-produce a mountain of slop for pennies is unfortunately rendering the whole platform unusable when it gets sustained...
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#28
Hecate91
AGlezBSlop is slop. It doesn't matter how expensive it was to make and in that sense cheaper slop is less of a waste. Tell me which of these you'd rather hear:
  1. Our product is garbage but we made it in a couple of weeks for the price of a used car.
  2. Our product is garbage and it took half a decade and enough money to buy a full flight of F-35s.
I'd rather hear #2, because it takes a well talented studio to have billions to spend on a game, and as already mentioned if the studio keeps messing up then they won't be sticking around to make slop.
On the other hand with #1, when it's cheap mass produced slop, the suits won't care, as long as they have consumers to keep buying the slop.
It's EA, they'll have buyers for the poorly made mass produced slop that buy just for the franchise names they're accustomed to.
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#29
AGlezB
BSim500Personally I'd rather hear 2, as if the studio keeps doing that they'll go out of business and have no choice but to change course,
You mean like Ubisoft and EA and MS have changed course? Keep dreaming and maybe in your dreams the change will be for the better.
BSim500whilst you only have to take a look at the state of Youtube right now to see that being able to mass-produce a mountain of slop for pennies is unfortunately rendering the whole platform unusable when it gets sustained...
Blame the viewership. The quality of Youtube content in general has never been anything to write home about because the vast majority go there for entartainment, not education. It's easy to lose sight of that in the middle of the AI slop screamfest. BTW the same goes for instagram and the rest. Look a the follower counts for AI models (as in catwalk modeling) and influencers and you'll see account with hundreds of thousands of followers (just google "virtual influencer market"). The platforms react to user demand, they always have and they always will because that is the business model.
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#30
TheinsanegamerN
L'EliminateurPretty much the same, but my company had no internal dev team and now with AI we do, and it has opened the door to do stuff we couldn't dream of before(or would've taken orders of magnitude more than we spend on AI and years of development, we develop at breakneck speed now doing entire systems in days/weeks from scratch)

I'm tired of the AI luddites with their "ai slop ai slop" braindead chants, i don't give a f if the companies use AI, if they do good for them that means i get my game faster
So you still don't have a dev team, you have non coders vibe coding with AI, creating unoptimized products with safety holes the size of small planets. Surely this will end well.

I'm tired of AI apologists pretending that AI is some magic tool that can do anything. If the end product is trash, it doesn't matter how fast you pump it out, all you are doing is flooding the market with slop choking out actual good experiences.
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#31
Stacts
AGlezBYou mean like Ubisoft and EA and MS have changed course? Keep dreaming and maybe in your dreams the change will be for the better.
Yes. Have you not noticed? EA was just bought out. It's about to change course. The new CEO at XBOX? That's a change of course. That's two of three. Time will tell if those course-changes are successful.
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#32
AGlezB
StactsYes. Have you not noticed? EA was just bought out. It's about to change course. The new CEO at XBOX? That's a change of course. That's two of three. Time will tell if those course-changes are successful.
The changes being good for EA and XBOX (I was refering to MS, not just XBOX, but I'll take it) is not the same as the changes being good for us. They generally aren't because that's how capitalism works.
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#33
Bigshrimp
EA doesn't seem to care about making money. Sadly, they will lose more customers before they figure it out. Probably will be too late by then...
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#34
L'Eliminateur
TheinsanegamerNSo you still don't have a dev team, you have non coders vibe coding with AI, creating unoptimized products with safety holes the size of small planets. Surely this will end well.

I'm tired of AI apologists pretending that AI is some magic tool that can do anything. If the end product is trash, it doesn't matter how fast you pump it out, all you are doing is flooding the market with slop choking out actual good experiences.
Yes we have a dev team now, and no we're not vibe coding, and no we're not creating unoptimized code nor with security holes and it will end well as it's going very very well.

i'm tired of ai luddites, they're the same bunch that torched computer labs in the US back in the 80's, nutters.

AI is here to stay and grow, embrace it or be extinct.
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