Tuesday, July 21st 2026

Steam Deck Sales Crash After Price Hike in May

Despite a notable sales blip immediately following the recent RAMpocalypse-driven price hikes, which saw Steam Deck prices skyrocket by $240-300 overnight, it appears as though sales for the Steam Deck have plummeted since the price increases.

According to a recent report by Boiling Steam, which tracks Steam hardware sales by extrapolating Valve's Top Sellers chart data, there has been a massive decline in Steam Deck sales since the beginning of June. The analysts report that the Steam Deck's slide from fifth to 14th in the Top Sellers chart could represent an up to 82% decline in weekly sales figures.
This means that the Steam Deck likely went from selling around 11,000-18,000 units per week in 2025 to as little as 1,400-3,000 units per week in July 2026. Digging deeper into the numbers, this could represent somewhere along the lines of a 72% drop in revenue earned from Steam Deck sales, despite the higher price point. The site predicts that, unless competitor devices with similar pricing, like the more powerful $899.99 ASUS ROG Ally X, also see similar price hikes or prices of the Steam Deck come back down to Earth, demand for the Steam Deck will remain flat.

It's also worth considering that the Steam Deck is somewhat deep into its launch cycle, and fans are already asking for a Steam Deck 2—although Valve has already responded that it will not release a Steam Deck 2 unless it sees significant performance improvements in hardware—so we may also be approaching the natural decline of the Steam Deck's life cycle. After all, we've seen that, despite the high prices, demand for the Steam Machine is still high.
Source: Boiling Steam
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24 Comments on Steam Deck Sales Crash After Price Hike in May

#1
Lianna
Projection-interpretation fail :kookoo:

If February-March drop was due to "Availability Issues" at the old price, why is June-July drop not attributed to "Availability Issues" as well?
July "Availability Issues" are further supported by good early June rank (similar to last year), which was already at the new price.
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#2
wickerman
i got my 512gb steamdeck oled for $550 and absolutely feel like it was a great price, but at $790 the value is gone. Its still a great handheld and saves you the hassle of buying a windows based handheld and sorting out steamos on your own (if you really wanted it). But even the 16gb/512gb ROG Ally locally in the US is $760, so slightly cheaper for similar SoC performance and a higher res/refresh display.
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#3
SiliconSeraph
It's almost like less people will buy something the more expensive it is! But hey, I didn't major in business or go to finance school, so... guess it's all theoretical :D.
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#4
Rhosta
Isn't because it kinda sold out hard, so nobody can buy it again?
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#5
user556
On top of all the existing reasons there is also the Steam Machine launch. It is explicitly designed to fill the very use case that the Steam Deck was most used for - being a console plugged into a TV. So, it looks very much like the Steam Machine has simply replaced the Steam Deck.
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#6
lexluthermiester
This was predictable. It's old hardware that is now overpriced sad state of the world we're in.
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#7
qlum
user556On top of all the existing reasons there is also the Steam Machine launch. It is explicitly designed to fill the very use case that the Steam Deck was most used for - being a console plugged into a TV. So, it looks very much like the Steam Machine has simply replaced the Steam Deck.
I don't think it is, most people I know who have one very much use it as a handheld.

I do want to add used prices of the deck are still good for those that want one it's a good option.
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#8
RejZoR
lexluthermiesterThis was predictable. It's old hardware that is now overpriced sad state of the world we're in.
But you can generate some bullshit image with just few words said to a Ai chat bot!
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#9
Chrispy_
The problem with the price-adjusted Deck is that it doesn't have the horsepower to justify its expensive RAM and storage.

Unfortunately, like everything else, the RAMpocalypse has ruined it.
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#10
khimki
No surprise. It was overpriced even before the hikes - I'm glad I was able to sell mine used for more than I bought it new. Cheap plastic build quality all over and an unpleasant smell coming from the exhaust vent.
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#11
Chomiq
RhostaIsn't because it kinda sold out hard, so nobody can buy it again?
They didn't:
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#12
user556
qlumI don't think it is, most people I know who have one very much use it as a handheld.
I wasn't stating an opinion. Valve have stated the Steam Machine was given the green light just because of the high proportion of Deck users plugging into a TV.
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#13
chrkeller
Unless mobile is insanely important to folks, I don't get the point of the Steam Deck. A 5070ti is cheaper than a Steam Deck... the price per performance is terrible, unless portable is just that key. No disrepect to those who care about portability, I am just not one of them. Plus I would get a Switch 2 way before a Steam Deck, way cheaper and more powerful, plus Nintendo exclusives.
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#14
Hecate91
chrkellerUnless mobile is insanely important to folks, I don't get the point of the Steam Deck. A 5070ti is cheaper than a Steam Deck... the price per performance is terrible, unless portable is just that key. No disrepect to those who care about portability, I am just not one of them. Plus I would get a Switch 2 way before a Steam Deck, way cheaper and more powerful, plus Nintendo exclusives.
A 5070ti and a PC to put it in is a lot more expensive than a steam deck.
I wouldn't buy a steam deck with what it costs now, and about every handheld has gotten overpriced. Although between it and a switch I would rather have the steam deck since it's also a PC I can play whatever I want on it, but to each their own.
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#15
Krit
chrkellerUnless mobile is insanely important to folks, I don't get the point of the Steam Deck. A 5070ti is cheaper than a Steam Deck... the price per performance is terrible, unless portable is just that key. No disrepect to those who care about portability, I am just not one of them. Plus I would get a Switch 2 way before a Steam Deck, way cheaper and more powerful, plus Nintendo exclusives.
RTX 5070 Ti brick with low quality cooler costs about the same as 512GB steam deck. The price per performance on RTX 5070 Ti also is terrible ~ 1050€ for midrange chip with good cooler.
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#16
qlum
user556I wasn't stating an opinion. Valve have stated the Steam Machine was given the green light just because of the high proportion of Deck users plugging into a TV.
A high portion a decent amount that does not mean it's only or mainly used as such, it just means it's used as such by a good number of people. not the majority of it, especially not ones that don't care about handheld use.
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#17
chrkeller
Hecate91A 5070ti and a PC to put it in is a lot more expensive than a steam deck.
I wouldn't buy a steam deck with what it costs now, and about every handheld has gotten overpriced. Although between it and a switch I would rather have the steam deck since it's also a PC I can play whatever I want on it, but to each their own.
For sure, PC is going to be more expensive all said and done. But a 5070ti is also going to crush, absolutely decimate, the Deck. Even a 5060, in raw performance, will take the Deck easily, but gets worse with DLSS (Deck upscaling is hot garbage IMHO).

as for the Switch 2, I think that depends on third party support. I am quite surprised, much better than I expected. Pragmata, Final Fantasy, Resident Evil, Monster Hunter, etc. Fair option, and thanks to DLSS, the Switch 2 has no issues outperforming the Deck. And is what $350 cheaper?
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#18
Athena
chrkellerFor sure, PC is going to be more expensive all said and done. But a 5070ti is also going to crush, absolutely decimate, the Deck. Even a 5060, in raw performance, will take the Deck easily, but gets worse with DLSS (Deck upscaling is hot garbage IMHO).
again, apples to oranges, of course the 5070TI will crush it, they aren't even in the same league, you are comparing something that is irrelevant, it's like saying a Ford Mustang is going to crush a bicycle... well, no kidding, but people looking for a bicycle won't ever get the Mustang when they were looking for a bike

people get the deck because they want a portable option, and it was fairly cheap
now, it isn't as cheap, but, it still gets the job done for what it was made to do

you can get a 5070ti laptop, but that is what, $1700 for barebones? that is still way more expensive than a deck, and is bulky, so people looking for a deck wouldn't get a laptop
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#19
chrkeller
Athenaagain, apples to oranges, of course the 5070TI will crush it, they aren't even in the same league, you are comparing something that is irrelevant, it's like saying a Ford Mustang is going to crush a bicycle... well, no kidding, but people looking for a bicycle won't ever get the Mustang when they were looking for a bike

people get the deck because they want a portable option, and it was fairly cheap
now, it isn't as cheap, but, it still gets the job done for what it was made to do

you can get a 5070ti laptop, but that is what, $1700 for barebones? that is still way more expensive than a deck, and is bulky, so people looking for a deck wouldn't get a laptop
Wholly aligned. Which is why my first post clearly stated that if portable is important, fair enough.
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#20
wickerman
Athenapeople get the deck because they want a portable option, and it was fairly cheap
now, it isn't as cheap, but, it still gets the job done for what it was made to do

you can get a 5070ti laptop, but that is what, $1700 for barebones? that is still way more expensive than a deck, and is bulky, so people looking for a deck wouldn't get a laptop
I think thats the key, its not just that the steamdeck was a handheld x86 gaming machine, its that it was the "gameboy" of x86 handhelds. A device that focused the experience down what it needed to be, to get an affordable price and good battery life, with enough performance. Asus, MSI, and all the others immediately brought out faster, more premium offerings but it didnt matter because they made tradeoffs that the steamdeck didnt. They got wider, thicker, bigger batteries, heavier, ran hotter & louder, cost more, etc. Taking the steamdeck away from the affordability it was designed for does make it a worse product because it rises to a price point other devices were already designed around and optimized for.

The argument against a laptop also makes sense because its not a handheld device, its a lap held device and thats assuming your lap wont restrict the enormious airflow demands of a laptop with a dedicated, high performance gpu. The reason to get a gaming laptop is probably down to either wanting the bigger/better screen and full keyboard for gaming, or because they need a mixed use device that'll do more than just gaming.

I got my steamdeck because I wanted something that wasn't a laptop, mostly so I would force myself away from the additional things a laptop can do over a steamdeck. I wanted the gaming first experience I can throw in a bag and still tell people I can't do that thing you asked right now, I wont be at my pc for a few days because I didnt bring my 16" laptop. If the point of a vacation (or any trip really), is to not be distracted by certain things, these x86 handhelds are brilliant to get some pc gaming and have some worldy compute on hand. That Intel G3 extreme with 14 total cpu cores (2p/8e/4ue?) on the other hand, I find really interesting for this class of handheld. Even at 15-25w thats pretty serious cpu and gpu performance in a handheld, not long ago you might strive for that level of cpu power from an ultrabook but would only get joke worthy graphics to go along with it.
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#21
cvaldes
Chrispy_The problem with the price-adjusted Deck is that it doesn't have the horsepower to justify its expensive RAM and storage.

Unfortunately, like everything else, the RAMpocalypse has ruined it.
NANDpocalyse 2.0 is coming soon, next year probably with Nvidia Rubin.
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#22
user556
qlumA high portion a decent amount that does not mean it's only or mainly used as such, it just means it's used as such by a good number of people. not the majority of it, especially not ones that don't care about handheld use.
Of course the majority. Valve wouldn't have made the Steam Machine otherwise.
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#23
mechtech
Maybe Valve will build a ram foundry/fab.............

Plenty of profits on ram at these prices!!
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#24
Chrispy_
I already had a gaming laptop when I bought a steam deck. For me it was truly about portability. I can easily whip out a hibernated game mid-session on the Deck in an airline seat, a train seat, the back of a car, a sofa in the hotel lobby etc.

You can't really do short stints on a laptop in those places. Hell, even if you did, you can't just push a button and have the game auto-pause, suspend your session in a resumable way, and pop the laptop straight in your bag in the space of 3 seconds.
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