Tuesday, September 29th 2026

Apple CEO John Ternus Reportedly Plans Faster Product Launches and a Leaner Company

New Apple CEO John Ternus, who took over from Tim Cook on September 1, is reportedly planning an overhaul aimed at faster launches and a leaner company, according to Bloomberg's Mark Gurman. Ternus, previously Apple's hardware engineering chief, has apparently discussed moving away from the usual spring and fall launch windows and wants the company to be more experimental. Product teams are said to be pushing out more devices on shorter timelines, and one person familiar with the situation described the mood inside as hectic. Moreover, the cuts have already started.

Apple has reportedly dismissed a number of engineering program managers in hardware engineering over the past two weeks, including roughly half a dozen directors. Some affected staff were given a limited window to find other roles inside Apple, and those who don't will apparently be let go later this year. Apple also reportedly considered cutting about 5,000 AppleCare jobs this summer while looking at AI support agents, but dropped that plan. It's unclear how this affects the October launches rumored for the OLED iPad mini, HomePod mini 2, and Apple TV 4K. Employees reportedly expect more job cuts in the coming months, and they caution that changing how Apple builds products could take years.
Source: Bloomberg
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12 Comments on Apple CEO John Ternus Reportedly Plans Faster Product Launches and a Leaner Company

#2
hojnikb
Apple already tried that in the past. Remember 90s Apple after Jobs was kiceked out? Bunch of products, none sucessfull.
Posted on Reply
#3
kondamin
That would be a mistake, the current cycle is bringing about minimal changes to new products, going even faster will make that worse.
Not to mention the absolute mess IOS and OSX 26 have been.

moving to a 2 year cycle would be smarter imho
Posted on Reply
#4
Grimling
That is how it is done!
1. get rid of employees, replace them with AI, because they are slow and expensive. Get the CEO replaced ASAP, those are especially incompetent!
2. Have AI develop MORE new products FASTER than ever Before, for CHEAP!
3. Make those Products more expensive, to simulate high quality and development effort!
4. Have AI generate a broad onslaught of Marketing online, to promote your new Products even more aggressive, create an army of AI-Agents doing that!
5. PROFIT! AI is now generating more Profit for itself! And that is good, right?
Posted on Reply
#5
_JP_
From the company with 1 year warranties for "premium" products and including the OS cost in its products as part of its R&D, so that it can claim its free: Here's a change of CEO that shuffles chairs, gets rid of workforce and plans to release products faster than a one-year cadence.
Somehow, the company is going to be valued even more?
Posted on Reply
#6
TheinsanegamerN
iPad mini pro OLED, Vulkan support in macOS, Mac like software support in iOS.

That's what I want anyway. We don't need more hardware releases. Annual updates are already fast enough.
Posted on Reply
#7
Chomiq
"Leaner company" could have just call it what it is and said "layoffs".
Posted on Reply
#8
ZoneDymo
Faster? A yearly release already means virtually no progress between products...
Posted on Reply
#9
mrnagant
I mean, they have 166k employees. Just on the surface, that seems incredibly bloated. Google has 20k more and offers more variety of hardware, software, and support a much larger user base across all their products.
Posted on Reply
#10
mechtech
Hmmm

Layoff people but then expect faster/more output??

Seems like a plan to increase short term profits for a bigger bonuses?
Posted on Reply
#11
trsttte
TheinsanegamerNiPad mini pro OLED, Vulkan support in macOS, Mac like software support in iOS.
Great, you'll get literally anything but that!
Posted on Reply
#12
chrcoluk
Why am I not surprised, time between each product is already too short, yet an exec just thinks lets make them even shorter.
Posted on Reply
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