Saturday, October 3rd 2026

Steam on Track for $20 Billion Year After Record $1.7 Billion September

Steam reportedly just had its best September on record. Alinea Analytics estimates that the platform generated a hefty $1.7 billion last month, up 13% from September 2025, which held the previous record. The third quarter was also Steam's best to date at $5.5 billion, a 12% increase year over year. That puts the 2026 total at $16.5 billion after nine months, compared to $14.5 billion in the same period last year, and well past the $11.1 billion it made in the first half. Valve doesn't publish these figures, so all of this is Alinea's estimate. Bulkhead's early access shooter Wardogs was the top premium game with $86.9 million after launching on September 10, followed by Onimusha: Way of the Sword at $30.4 million and The Blood of Dawnwalker at $26.9 million.

Free-to-play is still a big part of the picture, however. Counter-Strike 2, Apex Legends, PUBG, and Dota 2 brought in almost $168 million combined, nearly 10% of the month's total. Alinea also noted that The Witcher 3: Wild Hunt Remastered, a free upgrade for existing owners, pushed the 11-year-old game to roughly 2.4 million daily active users across Steam, PlayStation, and Xbox on its September 30 launch day, over ten times its 2026 average. All of this spending comes at a time when PC hardware is anything but cheap. Valve's own Steam Machine starts at $1,049, and Micron expects memory supply to be much tighter in 2027 and 2028. The analytics suggest people are buying games regardless, and Alinea expects Steam to cross $20 billion in a year for the first time. With the Q4 release slate still to come, that looks to be a safe bet.
Source: Alinea Analytics
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19 Comments on Steam on Track for $20 Billion Year After Record $1.7 Billion September

#1
AusWolf
Gosh, I'm starting to feel like TPU is a financial report magazine, not a tech site. :confused:
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#2
RejZoR
I mean, Steam, while not perfect it is doing a lot of things very pro consumer while literally entire competition is shooting themselves in the face with the biggest shotgun there is. GOG is really the only exception that is also doing a lot of things very right, but they are a bit niche so they don't roll such massive numbers around, but I greatly appreciate their service of bringing back all the games from my childhood with zero hassle to run them.
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#3
Hecate91
News would probably be a lot slower if tech sites weren't reporting on corporate financials or AI this AI that all the time.
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#4
SiliconSeraph
DrUsmanSaleemPC hardware is anything but cheap. Valve's own Steam Machine starts at $1,049... ...The analytics suggest people are buying games regardless
Such is the nature of a monopoly; when you're big enough to effortlessly outprice your single-digit competitors, you will receive all/most of that industry's commerce. Valve is a gas company that just started selling it's own cars---it wins regardless. It was no surprise they refused to subsidize the Steam Machine and make it more affordable.

However, Valve's still probably one of the most consumer-friendly companies out there, so honestly, good on them for finding success in these economically dark times.
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#5
umeng2002
No one has been stopped by Valve. They are not a real monopoly. Real monopolies make it impossible to compete.
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#6
DemonicRyzen666
umeng2002No one has been stopped by Valve. They are not a real monopoly. Real monopolies make it impossible to compete.
Not by the looks of that price fixing lawsuit on sale prices.

Also this isn't totally true as each countiry has different laws for monoplies. Its region specific.
Posted on Reply
#7
Athena
Yawn, guesstimates

Nobody knows what kinds of contracts that Valve has with publishers, so it could be billions off

All we know is that Steam is the juggernaut for PC gaming, and while Epic is trying, it's only a drop in the bucket
Posted on Reply
#8
TheinsanegamerN
SiliconSeraphSuch is the nature of a monopoly; when you're big enough to effortlessly outprice your single-digit competitors, you will receive all/most of that industry's commerce. Valve is a gas company that just started selling it's own cars---it wins regardless. It was no surprise they refused to subsidize the Steam Machine and make it more affordable.

However, Valve's still probably one of the most consumer-friendly companies out there, so honestly, good on them for finding success in these economically dark times.
Ahh yes, the monopoly of.....making desktop PCs? What?
DemonicRyzen666Not by the looks of that price fixing lawsuit on sale prices.

Also this isn't totally true as each countiry has different laws for monoplies. Its region specific.
The MONO in monopoly shoudl clue you in to where this is going.

Steam does not have a monopoly. You can easily play every AAA game out there today without touching the platform. In fact they would prefer you do that so they make more $$$. Same for forums, voice chat, ece.
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#9
SiliconSeraph
TheinsanegamerNYou can easily play every AAA game out there today without touching the platform
That statement is correct. But not every game is an AAA game. In fact, most indie games start on Steam or even stay Steam exclusive. Heck, even just simply games that aren't AAA! Sure, you could say that "it's up to the developers where they sell their products", and you'd have a good point. But 72% of developers agree that Steam's a monopoly themselves. So... they know what horse to back.
TheinsanegamerNAhh yes, the monopoly of.....making desktop PCs? What?
Sorry, I lean on metaphors a lot, that's my bad. Here's it in simplest terms; Steam has a monopoly in digital game distribution. They make money off of the games regardless of whether or not people pay for their hardware. They rake in ~75% of the digital games market for distribution. Like it or not, that's a monopoly. Feel free to check out the United States Federal Trade Commission definition for it. In the United Kingdom it's any firm that takes up even 25% of a market. In regard to distribution, they simply are. It doesn't mean they're evil---they're actually quite consumer-friendly---but it objectively means they're a monopoly. We can debate how much control they have, but there's no doubt they meet the definition. I hate being "that guy" and writing too much, but the least I can do is explain myself. More material on the matter is linked below.

Casual Article - [link]
Link to Class-Action Complaint PDF for the Basis of a Suit in 2024-2025 - [link]
Posted on Reply
#10
FierceRed
I'm not even mad. Not one bit.

The good you've done for videogames and PCs is immeasurable. Get another one Gabe! You handsome rascal you.

Posted on Reply
#11
Onasi
Steam and Valve are in a weird position. They ARE a monopoly in the strictest sense, but they did absolutely nothing to forcefully put themselves into this position and they haven’t really, as far as I can remember, ever leveraged it for anything that might be considered anti-competitive. It really is a case of everyone else just being absolutely terrible at this side of the business. Almost concerningly so. The only actual legit alternatives that survived are GOG, which is sorta doing its own thing, and EGS, which is only alive in the most technical sense since it can only exist as long as Epic has Fortnite/Unreal money pit to endlessly throw into sustaining it in order to make some sort of point.
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#12
Kohl Baas
DrUsmanSaleemPC hardware is anything but cheap. Valve's own Steam Machine starts at $1,049, and Micron expects memory supply to be much tighter in 2027 and 2028. The analytics suggest people are buying games regardless
Guess what? Games are running on 5 year old HW too... If you don't want to play above 1080p@60 and aren't needy about graphics you can still rock with a 10 year old GTX 1080 which is nuts! Not to mention there are tons of good indie games that has no graphics needs and can run 120fps 1080p on a SteamDeck...
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#13
mb194dc
Gaming generally is booming, there's a lot past the AAA games with high hardware requirements. Kids are way more in to games than sports and other stuff now.
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#14
DemonicRyzen666
TheinsanegamerNAhh yes, the monopoly of.....making desktop PCs? What?


The MONO in monopoly shoudl clue you in to where this is going.

Steam does not have a monopoly. You can easily play every AAA game out there today without touching the platform. In fact they would prefer you do that so they make more $$$. Same for forums, voice chat, ece.
Don't quote me again if you cannot READ!..

NOTHING I SAID HAD THING TO DO ANYTHING ABOUT ACCESSING TO GAMES.

It had to do with the fact steam controls absoutle bottom line pricing for "Sale pricing" on ALL PLATFORMS if the game is ever listed on steam too, the worlds largest pc gaming platform. Which in turn depending on the country can BE considered a monoply & abude of msrket position power
Posted on Reply
#15
Sadjad Maddah
Because players barely can find 50% off on AAA titles.
Major sales of the year (Summer, Autumn & etc) were terrible literally.
Me: Let's buy Forza Horizon 6 at summer sale. Me after two minutes: Thanks God it stands at full price!
Posted on Reply
#16
umeng2002
The lack of massive AAA game sales is a function of digital distribution becoming more popular, not Steam being a "monopoly." 15 years ago, EA and Ubisoft were like, "sure sell the new Ass Creed for $5 for 12 hours. Who the hell buys games online?"

Those timed sales were so epic (no pun intended).
Posted on Reply
#17
20260824
Valve is a textbook example of a parasitic company. While the bulk of its revenue comes from top-tier developers generating tens of millions of dollars, Valve charges them a commission of only 20%. In contrast, for small and medium-sized developers—to whom every penny counts—Valve deliberately imposes a 30% cut just to squeeze out a few extra percentage points of profit. Valve won't even spend the money to hire customer support staff (or use cheap LLMs) to deal with toxic content in its communities!
There is a legacy game developed by Valve with such severe flaws that players in certain regions cannot play online properly; Valve has known about this issue for over a decade yet done nothing, even though fixing it would cost a mere $500,000—a tiny fraction (1/40,000th) of its $20 billion revenue—to hire four or five programmers for a year.

Incidentally, Cloudflare generates only about $2.1 billion in revenue, yet it provides free DDoS protection to websites across the internet at no cost; meanwhile, Valve, with its $20 billion revenue, chooses to wring the hard-earned money out of small and medium-sized developers. It makes me laugh whenever I see people singing the praises of Gabe Newell and Valve, hailing them as brilliant or worthy of that $20 billion figure—it is truly a sign of staggering ignorance.
Posted on Reply
#18
Kohl Baas
20260824Valve is a textbook example of a parasitic company. While the bulk of its revenue comes from top-tier developers generating tens of millions of dollars, Valve charges them a commission of only 20%. In contrast, for small and medium-sized developers—to whom every penny counts—Valve deliberately imposes a 30% cut just to squeeze out a few extra percentage points of profit. Valve won't even spend the money to hire customer support staff (or use cheap LLMs) to deal with toxic content in its communities!
There is a legacy game developed by Valve with such severe flaws that players in certain regions cannot play online properly; Valve has known about this issue for over a decade yet done nothing, even though fixing it would cost a mere $500,000—a tiny fraction (1/40,000th) of its $20 billion revenue—to hire four or five programmers for a year.

Incidentally, Cloudflare generates only about $2.1 billion in revenue, yet it provides free DDoS protection to websites across the internet at no cost; meanwhile, Valve, with its $20 billion revenue, chooses to wring the hard-earned money out of small and medium-sized developers. It makes me laugh whenever I see people singing the praises of Gabe Newell and Valve, hailing them as brilliant or worthy of that $20 billion figure—it is truly a sign of staggering ignorance.
You may argue about the impact the other way around. top-tier developers with name profit less about having their product on steam than small- and medium-sized developers whom would stay totally unnoticed without being on steam. And ton't discredit Valve for the myriad of positive thing it brought with Steam. Outright banning advertisment within games is the most prominent one I can write here but there are a lot of games brought to life by the GreenLight Project too.
Posted on Reply
#19
FierceRed
20260824Valve is a textbook example of a parasitic company.
Mmmk.
20260824Valve won't even spend the money to hire customer support staff (or use cheap LLMs) to deal with toxic content in its communities!
Patently false, but lets pretend it's true.

I do not want a corporation - outside of reason - to overly dictate what is allowed/disallowed from the diaspora of humanity that just happens to use their platform. Neither do you.

It's how you get a Visa/Mastercard crusade against CP (great!) to misfire and intimidate storefronts into the loss of thousands of adult video games (bad!) because of a lobbying group (extremely bad!). A little place called Weimar Germany did something similar while wearing red arm bands I think. I'll have to check my dusty tomes of history. /s

Thy doth not know what thine ask.
20260824There is a legacy game developed by Valve with such severe flaws that players in certain regions cannot play online properly; Valve has known about this issue for over a decade yet done nothing, even though fixing it would cost a mere $500,000—a tiny fraction (1/40,000th) of its $20 billion revenue—to hire four or five programmers for a year.
And now you've moved from arguing for Morality Police to arguing for Corporation on Corporation Business Model warfare.

Who is Valve to tell other companies how to conduct their business?
20260824Cloudflare generates only about $2.1 billion in revenue, yet it provides free DDoS protection to websites across the internet at no cost
Good for them. That's their choice.
20260824....meanwhile, Valve, with its $20 billion revenue....
Yeah? Well, you know, that's just like uh, your opinion, man.

You seem to be arguing for some kind of socially conscious, morally directed, Justice on the part of corporations. I understand the humanity of it.

I also understand the Youth of it.

That will change with time.

(I know it's a new TPU Account, which isn't a knock against. But... am I being trolled right now??)
Posted on Reply
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