Sunday, February 10th 2008
In a hilarious and somewhat cruel twist of fate, market research has proven that AMD sells more when Intel really lays down the advertising. Stephen DiFranco, vice president of worldwide sales and marketing at AMD, had this to say in regards to Intel's advertising.
I wish they would advertise more. I beg them publicly, please advertise more. Create more demand. Some weeks in the United States there are more AMD desktops and notebooks sold than Intel.Granted, DiFranco later admitted that most consumers hardly know the difference between AMD and Intel. However, going from a 5% retail market share to a 50% retail market share without spending any money on advertising is pretty hard to explain any other way.Source: The Inquirer