Adata has shown off the latest series of CPU coolers boasting LCDs and other fancy visual effects. The new Infinity, Levante, and Maestro CPU coolers offer something for just about anyone looking to spice up their PC build with a flashy CPU cooler, whether that be an air cooler or a liquid cooler. The most unique cooler of the lot is the Levante View Pro 360, which is an AIO CPU liquid cooler with a 6.7-inch waterfall LCD that covers both the top and side of the CPU water block. The display contents are customizable in the XPG Prime software. That water block is attached to a 360 mm radiator with pre-installed 120 mm ARGB fluid dynamic bearing fans. Adata claims that the new liquid cooler has a cooling capacity of up to 340 W TDP and that it supports up to Intel LGA 1851 and AMD AM5 CPUs.

At CES 2026, ADATA showed off its latest consumer portable SSD products. The ADATA SR800 is a combination of a portable SSD and a power bank, for smartphones and with USB-C interfaces. The drive features a USB 3.2 Gen 2x2 (20 Gbps) data-interface, and comes in capacities of 1 TB and 2 TB, offering sequential transfer speeds of 2 GB/s. As a power bank, it packs a 5000 mAh battery, and can deliver up to 15 W of power over wire, and 15 W over Qi-compatible wireless. It can latch onto your phone with a magnetic surface, recharge it, while you're moving stuff to its storage.

ADATA Project BulletX is a USB4 portable SSD that comes in a form-factor resembling the SE920, but much smaller. ADATA claims that this is the industry's most compact USB4 SSD. The drive fully saturates 40 Gbps USB4, offering sequential speeds of up to 4 GB/s reads, with up to 3.6 GB/s writes, and comes in capacities ranging from 1 TB to 4 TB. ADATA Project TapSafe is an upcoming secure portable SSD that features NFC smart card-based unlock mechanism, it integrates an NFC reader. The drive features a 20 Gbps USB 3.2 Gen 2x2 interface and comes in capacities of 1 TB and 2 TB, with up to 2 GB/s of sequential transfer speeds.

ADATA in its 2026 International CES booth showcased its consumer flash and embedded storage products. We begin our tour with a swanky SDXC card based on the SD 8.0 form-factor that implements SD Express, which is physically PCIe Gen 3 x2 and NVMe 1.3, for sequential speeds of up to 1.6 GB/s reads, with up to 1.2 GB/s writes. The card uses an SMI SM2708 controller, and comes in capacities of 512 GB and 1 TB. Next up is the company's latest microSDXC card that's based on the SD 7.1 standard with SD Express PCIe Gen 3 x1 interface, the same SM2708 controller as its larger sibling, and capacities of 256 GB, 512 GB, and 1 TB. On offer is sequential performance of 800 MB/s reads with up to 700 MB/s writes. The card is compatible with Nintendo Switch 2.

We now move into embedded memory products, with the ePOP package eMMC module, the EPOP51C-02G32ATE. This product combines eMMC and LPDDR4X into a single package that sits on top of SoCs. The storage side of it is 32 GB 3D TLC NAND, and the memory side of it is 32 GB LPDDR4X in HS400 mode. The storage offers sequential speeds of up to 190 MB/s reads with up to 115 MB/s sequential writes. The EMMC51C-128GBTE is an exclusive eMMC package that comes in 128 GB capacity, with HS400 DDR capabilities, and sequential speeds of 300 MB/s reads with 260 MB/s writes. The UFS31A-512GATE is a UFS 3.1 storage device that comes in 512 GB capacity, with sequential speeds of 2.2 GB/s reads with 1.9 GB/s writes. The UFS31A-256GATE is its 256 GB variant.

Our tour through the ADATA booth at 2026 CES took us through its datacenter product brand Trusta. We now bring you memory and storage products from its main marquee. Starting things off, we have the DDR5 ECC UDIMM, which comes in speeds of DDR5-6400 and DDR5-7200 using a clock driver, and densities of 16 GB, 32 GB, and 64 GB. It is compatible with the latest server platforms from Intel and AMD. Next up, is the ISSS31AP, a 2.5-inch SATA 6 Gbps SSD designed for industrial PCs, and servers where extreme endurance is called for. The drive comes in various capacities based on NAND flash type, ranging between 480 GB to 1.92 TB for eTLC, 128 GB to 2 TB for 3D TLC, 3.84 TB to 7.68 TB for high-density 3D TLC, and 4 TB to 8 TB for high-density 3D TLC high-endurance.

The IM2P41F4 is an industrial SSD in the M.2-2242 form-factor with Gen 4 NVMe interface, capacities ranging between 256 GB to 2 TB, and impressive sequential speeds of 7 GB/s reads with 6.5 GB/s writes, with high temperature endurance range of -40°C to +85°C. The IM2P52D8P is a modern Gen 5 NVMe industrial SSD with capacities ranging between 256 GB to 8 TB, with sequential transfer speeds of 14.8 GB/s reads with 14 GB/s writes, and the same -40°C to +85°C wide temperature range as its M.2-2242 sibling. The IM2P41B8P is a Gen 4 M.2-2280 drive with wide capacity range between 80 GB and 8 TB, with 7 GB/s max sequential reads, and 6.5 GB/s max sequential writes, and wide temperature range.

TRUSTA, the enterprise storage brand launched by ADATA this year, showcased its full portfolio of products and solutions at CES 2026. Leading the line is the T7P5 PCIe Gen 5 x4 SSD series, in U.2, E3.5 and E1.5 form factors, offering storage capacities of 1.92 TB, 3.84 TB and 7.68 TB. The series uses 3D eTLC NAND memory and offers read speeds of up to 13,500 MB/s and write speeds of up to 10,400 MB/s, with 4K random IOPS of 3,200 K read / 470 K write.

TRUSTA also showcased solutions using SATA III and PCIe Gen 4 x4 interfaces. The TD5S30 series features 2.5" SATA III SSDs with maximum read/write speeds of 530 / 510 MB/s, 4 K random IOPS of 80 K / 50 K, and capacities of 400 GB, 960 GB, 1.92 TB, 3.84 TB, and 7.68 TB. The TB3S30 series also uses SATA III, this time in M.2 format, with storage capacities from 120 GB to 1.92 TB, read/write speeds of 560 / 490 MB/s, and 4 K random IOPS of 80 K / 70 K.

Global leader in memory modules and flash storage, ADATA Technology Co., Ltd. will present its latest breakthroughs at CES 2026, under the theme "Advancing Innovation." Marking its upcoming 25th anniversary, ADATA will showcase its latest innovations alongside its enterprise storage brand TRUSTA, industrial solutions leader ADATA Industrial, and gaming brand XPG.

The exhibition centers on three key zones: AI Innovation, Smart Living, and Gaming Lifestyle. The AI Innovation Zone showcases innovative hybrid storage and memory solutions, intelligent management software for edge computing, and Gen 5 SSDs for AI PCs, demonstrating significant achievements in AI integration. The Everyday Innovation Zone features the industry's first 4-RANK DDR5 CUDIMM memory, sustainable DDR5 memory, external SSDs equipped with USB4 and NFC technology, and embedded storage solutions. In the Gaming Lifestyle Zone, XPG will spotlight its innovative thermal solutions, establishing a high-performance gaming ecosystem with a comprehensive new product lineup. Simultaneously, an online exhibition will launch on January 6, inviting global audiences to witness groundbreaking AI innovations and smart application capabilities.