CES 2026 News Coverage

Jan 6 - 9

CES is North America's largest and most important technology trade show, held every year in Las Vegas, Nevada. It brings together the tech world to debut new hardware, consumer electronics, AI breakthroughs, and next-generation technologies.

Just like every year, we're covering CES live from Las Vegas with our on-site team, backed by editors at home, to deliver the quickest and most comprehensive updates from the show floor.

On this page you can find all of our news coverage for the event.

THX Spatial Audio and AI Head Tracking for Headphones, Soundbars and Laptops Showcased

THX Ltd, the legendary audio and video certification and technology company, today announced the implementation of THX Spatial Audio+, a major advancement in immersive audio designed for gamers, creators, and entertainment enthusiasts, in major consumer electronics products globally. Building on THX's legacy of delivering high fidelity sound, THX Spatial Audio+ introduces dynamic AI-based head tracking, enhanced positional accuracy, and personalized audio profiles, delivering a truly lifelike listening experience across entertainment experiences so the listener can enjoy content the way the artist intended.

"THX Spatial Audio and THX Spatial Audio+ are designed to make sound more natural, immersive, and personal," said Tuyen Pham, chief executive officer, THX Ltd. "By partnering with brands committed to consumer electronics technology innovation, we're ensuring that gamers and music fans experience audio as it was meant to be heard by the creative artist—rich, accurate, and deeply engaging."
Nov 14th, 2026 16:26 CST change timezone

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