CES 2026 News Coverage

Jan 6 - 9

CES is North America's largest and most important technology trade show, held every year in Las Vegas, Nevada. It brings together the tech world to debut new hardware, consumer electronics, AI breakthroughs, and next-generation technologies.

Just like every year, we're covering CES live from Las Vegas with our on-site team, backed by editors at home, to deliver the quickest and most comprehensive updates from the show floor.

On this page you can find all of our news coverage for the event.

Sandisk Optimus Drives Pictured at CES 2026: Former WD_BLACK SSDs

At the start of the CES 2026, Sandisk shocked everyone with the rebranding of the WD_Black SSD family into a new brand called Sandisk Optimus. The new Sandisk Optimus drive family brings the old trusted WD_BLACK SSD family under a single name. The regular Optimus drives replace WD_BLUE, while the Optimus GX replaces WD_BLACK SN7100 NVMe SSD. For the Optimus GX PRO, Sandisk rebranded WD_BLACK SN8100 NVMe SSD, now offering PCIe 5.0 NVM M.2 SSDs with 14.9 GB/s read and 14 GB/s write speeds in 2 TB and 4 TB capacities. These name tags are reminiscent of the older WD SSDs, and carry the same part numbers to better resonate with the gaming community who has grown found of the WD SSDs for great value with WD_BLUE and performance with WD_BLACK. Pictured below are the newly rebranded SSDs, which feature a black and red color theme across the lineup.

WD Black Drives Now Called SANDISK Optimus

Today at the Consumer Electronics Show (CES 2026), Sandisk announced Sandisk Optimus as the new name for its renowned internal SSD lineup for gamers, creators, and professionals. The new branding for this family of products reflects a focus on performance leadership, engineering excellence, and a heritage of trust in flash memory. The powerful collection of Sandisk Optimus internal storage solutions, encompasses three product lines: Sandisk Optimus, Sandisk Optimus GX, and Sandisk Optimus GX PRO.

Featuring a striking new packaging and product design inspired by the company's innovation and iconic branding, the introduction of Sandisk Optimus creates room for future growth as the company expands its offerings to support the needs of gamers, creators, and professionals. The new design is inspired by the company's pioneering brand heritage and relentless focus on delivering innovation that delights end users. While the overall look and feel of the Sandisk Optimus brand is boldly different, its product portfolio carries forward Sandisk's long-standing reputation for superior quality and reliability, characteristics that have shaped the company's longstanding legacy of flash innovation.
Nov 14th, 2026 16:26 CST change timezone

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