NVIDIA is giving away a GeForce RTX 5090 Founders Edition with a custom Hogwarts Legacy wrap to celebrate DLSS 5 arriving in the game on November 5. To enter, users need to find the official giveaway post on one of NVIDIA GeForce's accounts on X, Instagram, Facebook, or TikTok and comment with #RTXON. Only one entry per person is allowed across all four platforms. The giveaway runs until November 12 at 11:59 PM PT, with a single winner drawn at random on or around November 13. NVIDIA values the prize at $2,599, which covers $1,999 for the card and $600 for the wrap. Entrants must be 18 or older and live in an eligible country, a list that includes the US, UK, Canada (excluding Quebec), Germany, France, Japan, South Korea, and Taiwan, among others. No purchase is necessary.

The $1,999 figure is NVIDIA's MSRP, though actual retail prices are much higher. TechSpot's October survey put the RTX 5090's normalized global price at $7,240, with the cheapest in-stock US model at $9,400. Supply has also been extremely tight. Reports last month claimed NVIDIA had stopped allocating GB202 GPUs to the RTX 5090, and Jeff Fisher, NVIDIA's senior vice president of personal computing, responded that the card has not been discontinued, while acknowledging constrained supply. NVIDIA has run similar wrapped RTX 5090 giveaways for games like Battlefield 6 and 007 First Light. With prices several times above MSRP and supply this constrained, giveaways like this one seem like the only realistic way for many gamers to have a chance at obtaining an RTX 5090 at the moment.

NVIDIA's GeForce RTX 5070 Ti is now close to double its $749 MSRP in the US. According to price tracking by VideoCardz, the cheapest RTX 5070 Ti at major US retailers was $1,339.99 on November 6, about 79% above MSRP, up from $1,179.99 on October 29. That's a $160 jump in just eight days. Some models have already crossed the 2x mark, like the ASUS TUF Gaming OC at $1,499.99 on B&H. Prices are also moving fast. At the time of writing, the cheapest RTX 5070 Ti sold by Newegg itself is an MSI SHADOW RTX 5070 Ti at $1,409.99. Things aren't much better in Germany, where the cheapest listing on Geizhals sits at €1,300 for a PNY model, roughly 48% above the €879 MSRP.

Things are probably going to get worse, too. NVIDIA's board partners in China are reportedly raising RTX 5070 Ti prices by around 1,000 RMB (about $150) this week, with retail prices expected to follow within a week or two. Unlike the RTX 5090 and 5080 16 GB, which have reportedly been discontinued, the RTX 5070 Ti is still officially in production. After reports of an end of production in January early this year, NVIDIA said it was still shipping all GeForce SKUs, and ASUS denied the card was end-of-life, while admitting that memory supply was hurting production and restocking. The card is still listed at major retailers, unlike the RTX 5080, which vanished from NVIDIA's US Marketplace two weeks after the RTX 5090 did the same. Anyone shopping for an RTX 5070 Ti should probably expect these prices to keep rising for a while.

The NVIDIA RTX PRO 5500 "Blackwell" workstation card has shown up at a US retailer, and it surprisingly costs more than the flagship RTX PRO 6000. As spotted by Alex Ziskind on X and corroborated by Videocardz, SHI Government Solutions listed the PNY-built model (VCNRTXPRO5500B-PB) with an MSRP of $17,999 and a discounted price of $17,408.63. NVIDIA's own US marketplace, on the other hand, lists the RTX PRO 6000 for $16,000, even though that card has more CUDA cores (24,064 vs. 21,760) and more memory (96 GB vs. 84 GB). So even at SHI's discounted price, the cut-down card costs around $1,400 more. NVIDIA hasn't announced official pricing since it quietly added the RTX PRO 5500 to its lineup in September, so it isn't clear whether the $17,999 figure comes from NVIDIA or PNY.

Videocardz points out that Chinese demand is probably a big factor behind the RTX PRO 5500's price. According to Reuters, ByteDance, Alibaba, and Tencent have ordered over 3 million RTX PRO 5500 cards at roughly $11,400 each, with total orders from China reportedly topping 6 million. One source said NVIDIA can make no more than 3 million of them in 2027. With the B300 barred from China and the H200 reviewed case by case, the RTX PRO 5500 is one of the strongest NVIDIA GPUs Chinese firms can still buy. The card also packs 28 GDDR7 modules at a time, even as memory prices keep climbing. With orders far ahead of supply, it's reasonable to expect RTX PRO 5500 pricing to stay high for a while.

In a big surprise to no one, graphics card prices went up again in October. TechSpot's latest survey across 10 countries shows GPU prices rising 11% month over month, following a 15% jump in August and 7% in September, or roughly 35% over three months. On average, cards now sell for 44% above MSRP, climbing to 58% in the US and Canada. Keep in mind these numbers track the lowest in-stock price in each region, so most models cost even more. Moreover, there is another GeForce RTX 50-series price hike on the horizon, so these numbers will rise again pretty soon.

The GeForce RTX 5090 is in a league of its own. It got 32% pricier in a month, and its normalized global price of $7,240 sits a staggering 262% above its $1,999 MSRP, almost double the 136% figure from early September. In the US, the cheapest in-stock model now costs $9,400, or 370% over MSRP, and most models now sit above $11,000 comfortably. The RTX 5080 is following a similar path, up 22% in a month to $2,200 in the US, while Newegg had none of its own in stock when the data was collected. TechSpot argues the GDDR7 memory crisis can't explain a jump that big, and some retail sources apparently told them wholesale RTX 5080 costs have gone up recently too.

Leaker Haze2K1 says on X that Intel might put the Arc B580 on the end-of-life (EOL) list. Apparently, Intel wants to prioritize workstation and AI inference cards like the Arc Pro B50, which are reportedly selling really well and carry higher margins. Intel hasn't confirmed anything, and Haze2K1 only says the card "might" go EOL, so this is only a rumor for now. However, the logic checks out. The Arc B580 launched in December 2024 at $249 and beat the RTX 4060 in TechPowerUp's review. The Arc Pro B50 and B60 use the same BMG-G21 silicon, and the B60 pairs the same 20 Xe cores with 24 GB of memory instead of 12 GB. Intel estimated the B60 at around $500 at launch, roughly double the B580's price. Clearly, Intel stands to gain more monetary benefit from the workstation cards.

As for the consumer GPUs, their supply already looks quite thin. The B580 is reportedly out of stock at most retailers, and prices have also climbed well above MSRP. The leaker doesn't mention the Arc B570, so we don't know if Intel has similar plans for that card as well. Intel's larger BMG-G31 chip also showed up in March in the workstation-only Arc Pro B70 and B65, so the shift toward pro cards seems to be underway already. If the B580 does go away, gamers will lose one of the more affordable 12 GB cards, even though the Arc B580 was selling above its MSRP. That said, I wouldn't expect cheaper Arc cards anytime soon

NVIDIA's US Marketplace no longer lists the GeForce RTX 5080. The GPU filter on the store's graphics card page now tops out at the RTX 5070 Ti, followed by the RTX 5070, RTX 5060 Ti, RTX 5060, and RTX 5050, with partner RTX 5080 models gone as well. The same thing happened to the RTX 5090 about two weeks ago and, barring a brief cameo at $5,599, the card still hasn't returned. NVIDIA has since denied that the RTX 5090 is discontinued, though it hasn't said anything about the RTX 5080 yet. Oddly enough, its RTX 5080 product page still says "Starting at $999."

The removal seems limited to the US for now. NVIDIA's UK Marketplace still has 13 RTX 5080 listings and two RTX 5090 cards. Of course, a missing listing could simply mean there's no stock left, since the RTX 5080 already costs close to $2,000 at US retailers, roughly double its MSRP. That leaves the RTX 5070 Ti as the fastest card on NVIDIA's US store, and it isn't cheap either. The seven listings there range from $1,269.99 to $1,499.99, well above its $749 launch price.

NVIDIA's GeForce RTX 5080 24 GB might arrive sooner than expected. A new post from Board Channels' ChannelGate account claims NVIDIA is speeding up the launch, with availability now expected around January 2027 and December 2026 as the earliest option. Earlier this month, various sources relayed that the card was reportedly planned for Q1 2027. The same post says NVIDIA will stop supplying the RTX 5080 16 GB and the RTX 5090 D V2 to China, leaving the 24 GB RTX 5080 as the only flagship model in that market. The report only covers China, so there's no word yet on whether the 16 GB card is going away globally. If the January window pans out, a CES 2027 reveal seems likely, though NVIDIA hasn't confirmed anything.

Apparently, NVIDIA has already cleared out its RTX 5080 16 GB GPU inventory, and the remaining stock should last around two months. That roughly matches a leaker's claim that NVIDIA has January discontinuation dates set for the 16 GB card. The post is machine-translated, so some wording may be off. Specs are still unknown, though 24 GB on the same 256-bit bus would most likely mean 3 GB GDDR7 modules instead of 2 GB ones. Board Channels previously suggested the card could cost around 19,999 yuan (nearly $3,000) in China, while the 16 GB model already sells for close to $2,000 at U.S. retailers, double its $999 MSRP. With the memory shortage expected to get worse in 2027, it's reasonable to expect the 24 GB card to be both expensive and hard to find.

NVIDIA's GeForce RTX 5080 has seen a significant increase in its listed price over the past few weeks, with this high-end GPU now costing nearly $2,000. Due to price hikes throughout the supply chain and the GPU's 16 GB of GDDR7 memory, which is currently in short supply, the listing price has doubled its original MSRP. NVIDIA initially launched the GeForce RTX 5080 in early 2025 with an MSRP of $999. However, add-in card partners introduced custom solutions such as new PCBs, enhanced cooling, and other features that gradually increased the price. The pricing issue escalated when the memory supply became constrained, making the GDDR7 memory modules used in this GPU much more expensive.

Across U.S.-based retailers like Best Buy, Micro Center, Amazon, Newegg, B&H, and others, the listing price now starts at nearly $2,000. On B&H, older listings show better pricing but are marked as "Temporary out of stock." Only the in-stock listings are priced at $2,000 or more, indicating that new pricing adjustments have been made across all retailers. In just two months, the listings have jumped from $1,200 to $2,000, which is a dramatic increase in pricing.Below are screenshots collected across U.S.-based retailers.

Earlier this month, leakers claimed NVIDIA had stopped allocating GB202 silicon to the GeForce RTX 5090, effectively discontinuing the Blackwell flagship. NVIDIA denied it a few days later, with SVP Jeff Fisher saying the RTX 5090 hasn't been discontinued and will keep shipping. Now, Moore's Law Is Dead (MLID) says the plans are still in place, and the RTX 5080 is part of them too. In the latest Broken Silicon episode, MLID read out a message from what he calls one of his oldest sources, apparently a major retailer, saying NVIDIA has set discontinuation dates for both cards in the first half of January 2027.

According to that source, the last RTX 5090 shipments arrived in September, while the final RTX 5080 batch should land by the end of October and sell through Thanksgiving. We recently reported that Micro Center has already marked its RTX 5090 listings as "Not Carried," which could be further evidence of the RTX 5090 leaving shelves. The retailer from MLID's video also says its system already has a placeholder SKU for an RTX 5080 24 GB, which aligns with BenchLife's earlier report of a Q1 2027 launch.

GALAX has officially teased its GeForce RTX 5090 Hall of Fame Edition GPU, featuring unique details with Swarovski crystals. What the company originally showcased at Computex 2026 now appears to be a product scheduled for launch on October 22. The GeForce RTX 5090 HOF maintains the distinctive white aesthetic that GALAX GPUs are known for. However, this time, the design is enhanced with Swarovski crystals embedded across the GPU shroud, adding a nuanced touch. This should help the GPU stand out in all-white builds, especially when RGB lighting hits the crystals, reflecting and bursting in multiple directions.

Another interesting aspect is that the card is expected to feature dual 12V-2×6 power connectors, providing significant power headroom. GALAX has already offered its flagship GeForce RTX 5090D HOF Edition GPUs with dual 12V-2x6 power connectors, but this will be the first time an overclocking-focused graphics card receives such a luxurious finish with crystals. Initially, the GPU's appearance at Computex 2026 was thought to be a preview for the GeForce RTX 6090. However, it is now clear that the item will be more of a collectible, as GeForce RTX 5090 GPUs have become extremely expensive on their own.

Keyboard maker Iqunix has confirmed that the company is preparing a special EV63 EDG Edition to celebrate one of the most successful esports teams focused on Valorant. The EDG team features a signature black and gold aesthetic, which Iqunix claims underwent five rounds of joint fine-tuning for the EV63 EDG Edition color accents before the final release. This time, the company is introducing Timing Synchronization System (TSS) technology, which will align the keyboard's input processing with the PC's USB polling cycle for more consistent responses, lower latency, and more predictable input. To test this, Iqunix used its HyperCore v3.1 firmware to measure actuation latency and release latency.

According to internal testing, actuation latency is between 0.29-0.30 ms, while release latency hovers in an even tighter range of only 0.26-0.27 ms. In addition to low latency, the EV63 also offers traditional hardware enhancements like 8,000 Hz polling, 16,000 Hz scanning, and 0.01 mm Rapid Trigger Smart Switch Adaptation. Finally, the company leaves room for experimentation with different switches. Smart Switch Adaptation automatically recognizes 99% of mainstream Hall Effect switches, simplifying compatibility and making switch replacement more convenient. Combined with Magnetic X Ultra switches, designed for stronger magnetic flux and improved signal stability, the EV63 is built to deliver responsive input with dependable control.

Micro Center seems to have quietly stopped selling the GeForce RTX 5090. Several RTX 5090 listings on the retailer's US website now show as "Not Carried," and a post on r/gpu claims every single one of them does. That label usually means a product has been dropped from the active catalog and won't be restocked. Custom models from ASUS, MSI, and Gigabyte are still listed but out of stock at physical stores, and the only RTX 5090 reportedly still sitting on shelves at most locations is an ASUS ROG Astral sold inside a 20th Anniversary bundle for almost $11,000. Neither NVIDIA nor Micro Center has commented on the situation yet, and NVIDIA's own website still lists the RTX 5090 at the now-mythical price of $1,999.

Separately, Redditor johnnyphotog on r/Microcenter says staff were already pulling RTX 5090 cards from the shelves on October 9. Apparently, a manager told him the cards were being sent somewhere else, and while he did manage to buy one, an employee told him it was probably the last RTX 5090 the store would sell. That timing is interesting, since it came a day before leakers claimed NVIDIA stopped allocating GB202 silicon to the RTX 5090 and is saving it for far pricier workstation cards like the RTX PRO 5500. Of course, the MSRP of the RTX 5090 hasn't meant much for a while, with the card selling out at Walmart for $4,299 last month. If GB202 supply has really dried up, whatever partner stock is left will likely get even pricier, so readers set on buying one shouldn't expect prices to come down anytime soon.

On two separate occasions, in August and again in September, it was predicted that entry-level GPUs would see significant price increases in the second half of 2026, and it seems as though that prediction has come true, as showed in a recent Reddit post sharing updated retailer listing prices for NVIDIA GeForce RTX 50-series GPUs from Japan—one of the countries where PC hardware prices are often felt sooner than in international markets. According to the price list, the cheapest available RTX 5060 Ti 8 GB was ¥118,800 (~$750 converted), while RTX 5060 Ti 16 GB prices start at ¥139,800 (~$882 converted).

Meanwhile, the RTX 5070 12 GB starts at ¥145,800 (~$920 converted), 5070 Ti prices start at ¥230,800 (~$1,456 converted), and the RTX 5080 16 GB has climbed to a starting price of ¥295,801 (~$1,867 converted). Compared to MSRP, these new prices represent an increase of around 59% for the RTX 5060 Ti 8 GB, 66-144% for the 5060 Ti 16 GB, 32-82% for the 5070, and as much as 94% for the RTX 5080.

AMD has reportedly raised the price of the GDDR6 memory it supplies to its board partners, with the change said to be in effect since October 1. The claim comes from a post on the Chinese forum Board Channels, and it doesn't mention a percentage or a dollar figure. AMD sells its GPUs to add-in board (AIB) partners bundled with memory, so a costlier kit usually ends up in the retail price of the finished card. The timing matches the higher suggested Radeon prices in China reported earlier this week, where the RX 9070 went up by the equivalent of $104 and the RX 9060 XT 8 GB by $45, while the RX 9070 XT was left untouched.

NVIDIA, however, apparently hasn't sent its partners a similar notice for GDDR7 this time, and the same post suggests the company may not touch memory pricing again this year. That would be a small relief for GeForce buyers, although NVIDIA already raised GDDR6 and GDDR7 kit prices in July, and the RTX 5090 was tracked at 136% above MSRP globally in early September. AMD's partners have been through this a few times in 2026 already. A 10% hike on Radeon GPU kits was reported for July, and in September there was word of another 10% increase across GPUs, chipsets, and possibly CPUs, tied to rising TSMC wafer costs. AMD hasn't confirmed the latest increase, and we don't know how much or how soon store prices outside China will move.

As if GPU prices weren't high enough, thanks to the ongoing RAMpocalypse driving up BOM costs continuously for what seems like the last year, the trend is clear. According to recent reports, it now seems as though AMD GPUs are slated to get even more price hikes in the near future. As reported by VideoCardz, based on a source on Board Channels, AMD has increased GPU vendor pricing by as much as $104 in China.

Reportedly, the AMD Radeon RX 9070 XT and RX6500 XT pricing will remain unchanged, but the RX 9070 will get a price hike equivalent to $104, being the steepest price increase on the list, while the RX 9060 XT 8 GB will get the smallest price increase, at $45. It is said that these price hikes are motivated by higher memory prices and manufacturing costs, and that, while they are seemingly local to China for the time being, international board partners have also been informed of the upcoming changes.

TrendForce's latest notebook industry research reveals that the primary risk facing the market in 2027 is expected to shift from supply constraints to the impact of rising costs on demand. Global notebook shipments are currently projected to decline by a low-single-digit percentage in 2027. However, if DRAM and CPU prices remain elevated, brands may be forced to pass more of these costs on to consumers. These higher retail prices could further extend replacement cycles, potentially pushing the full-year shipment decline into the high-single-digit range.

In 2026, improved CPU availability, early procurement by brands, and the pull-forward of some replacement demand helped support notebook shipments. However, this does not indicate a meaningful recovery in end-market demand. With some purchases originally expected in the second half of 2026 and beyond already brought forward, replacement momentum in subsequent periods is likely to weaken. Furthermore, as lower-cost inventories are gradually depleted, brands will face more direct pressure from rising CPU, DRAM, and SSD prices.

When it was first revealed that EVGA would be leaving the GPU industry, there was speculation that the hardware maker was leaving the industry partly due to direct competition from NVIDIA's own Founder's Edition cards—reference designs that were previously under the purview of EVGA at launch. In a new blog post on his personal blog, former EVGA Product Manager, Brendon Ray Hedrick, confirmed in a recent blog post that these concerns were real, and that they were felt inside EVGA when NVIDIA started selling its own Founder's Edition GPUs more prominently around the launch of the Pascal generation.

When NVIDIA introduced the Pascal Founders Edition cards in 2016, I remember people at EVGA worrying about what that meant for us. We were used to selling NVIDIA's reference designs with our name on them. NVIDIA had sold its own cards before, but this was when the tension became clear to me: the company supplying our GPUs was also making a prominent pitch to sell finished cards directly to our customers. At that launch, the GTX 1080 Founders Edition carried a premium over the announced starting price for partner cards. The concern was the relationship itself. We depended on NVIDIA while competing with it for the same buyers.

Walmart's GeForce Week promotion briefly listed MSI's GeForce RTX 5090 32 GB Gaming Trio OC at $4,299.99, and it sold out after showing up in roughly 10,000 shoppers' online carts. The listing has since gone out of stock, according to Videocardz, who first spotted it. That price sits about $2,300 above NVIDIA's $1,999 MSRP, a premium of roughly 115 percent. On paper, that looks steep, but RTX 5090 prices have been climbing hard lately, with some cards reportedly passing $9,000 to $10,000 on the secondary market. Against that, $4,299 from a major retailer apparently looked like a decent option.

It says a lot about how tight the RTX 5090 market has gotten that 10,000 people still added it to their carts. Part of the shortage seems to come from AI firms reportedly picking up RTX 5090 stock in bulk before it reaches gaming-focused retail, though it's hard to say how much of the scarcity traces back to that versus general Blackwell supply limits. The MSI Gaming Trio OC itself is a solid variant, with 21,760 CUDA cores, 32 GB of GDDR7 memory on a 512-bit bus, a 2,482 MHz boost clock, and a 575 W power draw. NVIDIA hasn't announced a successor to the RTX 5090 yet, so anyone chasing the fastest consumer GPU right now has very little room to negotiate on price.

AMD's Ryzen 5 5500F and Ryzen 5 7500 are finally available in the US, but both are selling above their announced pricing. On Amazon, the Ryzen 5 5500F lists for $120 and the Ryzen 5 7500 for $210, each $20 over AMD's MSRP of $99 and $189, respectively. The Ryzen 5 5500F has been spotted fluctuating between $118 and $125. Both listings are sold directly by Amazon rather than third-party sellers, so this doesn't appear to be a case of resellers padding the price. AMD revealed the two budget chips nearly two weeks ago, though they only became available for purchase now. At the time of writing, Amazon is the only US retailer stocking either chip, with Micro Center and Newegg still showing no listings.

To recap, the Ryzen 5 5500F is a 6-core, 12-thread Zen 3 part built on the Vermeer die, unlike the older $90 Ryzen 5 5500, which uses Cezanne. That gives it PCIe 4.0 support and a 4.4 GHz boost clock, versus PCIe 3.0 and 4.2 GHz on the 5500. The Ryzen 5 7500 is essentially a Ryzen 5 7500F with integrated graphics, packing six Zen 4 cores, DDR5 support, PCIe 5.0, and a 5 GHz boost clock, all within a 65 W envelope. AMD's Ryzen 9 9950X3D2 saw something similar earlier this year, launching on Amazon $100 above MSRP before settling down once other retailers picked it up, so pricing here could correct itself too.

Mchose, a brand known for making affordable high-performance gaming peripherals, has officially launched the Ace75, a new Hall effect gaming keyboard with a 75% layout and a focus on both aesthetics and gaming performance. Mchose hasn't specified what the keyboard is made from, but the images on the Kickstarter page suggest an aluminium case that's been anodized to color-match the keycaps for various colorways. On Kickstarter, the Mchose Ace75 starts at $109, but the MSRP will be $149 when it eventually launches out of the Kickstarter.

The Ace75 offers the choice of two switches, depending on what keyboard color you choose: the Moon Rock Grey keyboard will come with Berserker Magnetic Switches, while the more exciting Mecha Green, Navy Blue, and Midnight Purple versions will come with TTC Royal Steed switches. The Moon Rock Grey colorway will also be the only one of the lot to ship with opaque PBT keycaps, while the other three colorways come with translucent polycarbonate, instead. Aside from the fairly minimalist case design, the Ace75 comes with a few tricks up its sleeve that may make it particularly useful as a keyboard that's both a daily driver and a gaming accessory.

New photos shared by HKEPC allegedly show pallets of brand-new, boxed GeForce RTX 5090 cards being unpacked at AI server assembly sites. Notably, these firms are not using the RTX PRO 6000 or dedicated data center accelerators NVIDIA actually markets for that work. The cards in question are standard retail RTX 5090s, the same cards gamers have struggled to find at anywhere close to MSRP, being pulled straight from their packaging and slotted into multi-GPU AI rigs. It must be mentioned that some elements of these photos appear to be altered, or at least edited with AI, so take these with a bit of caution.

Despite that, the current situation is not entirely new. During the crypto boom, miners bought up GeForce cards in bulk while gamers got squeezed out, and NVIDIA eventually responded with Lite Hash Rate models that throttled mining performance without touching gaming specs. That restriction got fully bypassed within about a year. This time, the workload is AI instead of mining, but the outcome for gamers looks familiar. As a result, retail RTX 5090 pricing has reportedly climbed past $5,000 on some listings, more than double its $1,999 launch price. Industry analysts even warned about this possibility months ago, and we now have a good idea why the RTX 5090 is at the price it's at.

GeForce RTX 5090 prices in Germany have now pushed past €5,000, with the cheapest listed model on Geizhals coming in at €5,242.94 for the INNO3D iCHILL Frostbite Pro. Hardwareluxx, which first flagged the price increase, reports that there isn't a single RTX 5090 currently listed below €5,200 in the German market, and several mainstream models are edging toward €5,500. The same card was going for around €3,029 back in January, so that's roughly a 73% jump in eight months. NVIDIA's Founders Edition RTX 5090, when it's actually in stock, is still priced at €2,099, meaning custom cards now cost well over double that.

Germany isn't alone in this crisis. RTX 5090 pricing in the US recently crossed $5,000 too, and NVIDIA hasn't addressed either situation publicly. Instead, the company appears to be leaning on event-based promotions, like the one it ran at PAX West, to hand out occasional MSRP units rather than dealing with the overall pricing problem. The rising cost of GDDR7 memory tied to AI demand appears to be the main driver, and board partners have apparently been passing those costs straight to consumers for months.

Getting any modern GPU at reasonable prices or MSRP is almost impossible these days, but NVIDIA is making an exception at this year's PAX West. At the convention in Seattle, Washington, NVIDIA is offering its GeForce RTX 50-Series Founders Edition graphics cards at MSRP pricing. This means that the GeForce RTX 5070, RTX 5080, and RTX 5090 Founders Edition GPUs can be purchased at their original prices. The GeForce RTX 5070 Founders Edition is priced at $549, while the GeForce RTX 5080 Founders Edition is listed at $999 MSRP. The flagship GeForce RTX 5090 Founders Edition GPU is listed at $1,999 MSRP, a price that is nearly impossible to find these days.

These deals are especially beneficial for gamers who didn't purchase a new GPU before the supply chain shortage drove prices to astronomical levels. For example, you can expect to pay around $850 for any AIB-designed GeForce RTX 5070, anywhere from $1,600 and up for an AIB version of the GeForce RTX 5080, or above $5,000 for the flagship GeForce RTX 5090. NVIDIA's GeForce Evangelist Jacob Freeman noted that at PAX West, gamers can buy Founders Edition GPUs at MSRP only while supplies last. He also mentioned that GeForce trading cards are available as well.

GPU prices just climbed 15% in a single month, according to fresh pricing data tracked across 10 countries by TechSpot. When averaged across all graphics card models, the market now sits 28% above launch MSRP, excluding the RTX 5090. TechSpot excluded the RTX 5090 because it is an extreme outlier, and they say it's not really a gaming GPU. NVIDIA still lists it at $1,999, but the cheapest available model in the US now costs nearly $5,000, or 145% above MSRP domestically and 136% globally.

On average, GeForce cards overall rose 19% month over month, while Radeon GPUs rose 11%. That aligns with earlier reporting that RTX 50-series prices climbed as much as 41% in a single month, so this appears to be a continuation of that trend. The RTX 5060 Ti 16GB is now the second-most inflated card on the list, priced 70% above its $429 MSRP in the US and 53% above MSRP globally. Meanwhile, its 8GB sibling sits at just 14% above MSRP worldwide, which makes this split very interesting.

With an ever-growing selection of Hall effect gaming keyboards to choose from, it seems as though e-sports brand RAWM has opted for optical switch tech for its next keyboard, the Nyx60, which it has announced will launch on Kickstarter on September 3. The only other major player in the PC peripherals market still relying on optical switches is Razer, and even Razer recently launched the Huntsman V3 HE to complement its optical keyboard line-up. The RAWM Nyx60's current listed MSRP is $199, but it will launch on Kickstarter with an early bird price of $99 for those who sign up with a $1 reservation.

RAWM argues that optical switch tech provides more stable actuation detection than magnetic switches and sensors, and it claims to be the first gaming keyboard to offer "light-guided optical switches in a full aluminium keyboard. It's currently unclear what, if anything, sets RAWM's switch tech apart from the prismatic designs we've already seen in Wooting and Razer's switches, but RAWM claims that the optical switch tech will offer 0.01 mm precision for both actuation and rapid trigger, and it says that the optical switches offer other benefits over HE, while offering all of the nifty analogue features, like RT, DKS, SOCD, and Mod Tap.