Pricing for AMD and NVIDIA graphics cards has been evolving positively for the last seven months, experiencing a downtrend that has brought street prices closer to the actual MSRP on the best graphics cards. According to 3D Center's price analysis of the Austrian and German markets, GPU pricing for both AMD and NVIDIA's latest GPUs have reached historical lows - although these lows are still at a premium over MSRP. Anyone looking to buy an AMD graphics card is now looking at an average markup of 12% over MSRP, while NVIDIA cards seem to be holding their inflated values slightly better, and still stand at 119% of MSRP.

The price action comes on the back of months of increasing supply at retailers, alongside reduced demand from Ethereum miners due to falling ETH prices ($2,912.54 at time of writing) and the expectation for Ethereum's passage to Proof of Stake (PoS) through The Merge, which is still slated for later this year. It's also likely that most customers who still haven't bought into the latest generation of GPUs from either AMD or NVIDIA are waiting for the release of Intel's competing Arc Alchemist discrete GPUs, not to mention AMD's mid-year RX 6*50 refresh and NVIDIA's next-generation graphics solutions. An exploding ETH price might bring GPU prices back up again; but until then, and at the rate prices are seemingly (at least locally) falling, it seems that consumers might finally be able to purchase GPUs at MSRP sometime after May.

ID-COOLING today announced IS-47S 47 mm height low profile CPU air cooler. At a total height including the fan of 47 mm, this cooler would be a good choice for your A4 cases. Designed with an overall dimension of 100x93x47mm, it has no conflict of the RAM or PCI-E slots. The heatsink is solid built with a pure copper base and 4 heatpipes and massive aluminium fins. The heatsink itself is measured at 35 mm height. Adding a powerful 12 mm PWM fan, this cooler is capable of handling processors with a maximum TDP of 95 W. In terms of mounting kit, two separate backplates are provided in the box for Intel and AMD respectively. The sockets list includes Intel LGA1700/1200/1151/1150/1155/1156 and AMD AM4.

The bundled thermal grease is named FROST X25, which has a thermal conductivity of 10.5 W/m-K.

NVIDIA at its Annual Investor Day announced that the company's coffers are in better shape than ever. And while the company has many baskets from which to pull proverbial profits, the company's gaming division remains its biggest source of income. On its presentation, NVIDIA clarified that gamers are spending on average $300 extra per desktop Ampere product compared to previous graphics product generations. That fact, the company says, has resulted in an average increase in product ASP (Average Selling Price) to the tune of 13% per year in the last five years.

Paired with the increase in graphics products' ASP (meaning NVIDIA brings in more money per sold graphics card) is an increase in the number of graphics cards shipped to customers - at a rate of 11% more graphics cards being sold annually. So NVIDIA is not only selling more expensive graphics cards; they're selling more of them as well. The company expects its financial results to keep steadily improving, even as more and more gamers join the fold. According to the company, the last five-year period saw an average of 50 million additional gamers entering the market per year - and there's no expectation of that figure slowing down.

Kyle Bennett, head of HardOCP, and part of this Industry for several decades has posted an interesting editorial yesterday. While I don't agree with everything, he's making great points that are worth considering. The editorial begins with how and why GPU vendors will abolish the MSRP, because it's bringing nothing but bad press to them. No MSRP would also mean additional flexibility in pricing things—just set the price dynamically—no doubt that also helps to maximize profits.

I am sure both AMD and NVIDIA have marketing managers sitting around watching reviewer after reviewer slamming its company for "fake MSRP" and are now thinking about a solution to that.

NVIDIA's RTX 3090 Ti is hot on the presses, and while actual product availability is anyone's guess, the card has already been made available for order (in extremely limited quantities, as one might expect). That said, the lack of a clear pricing messaging from NVIDIA seems to have left the door open for truly egregious pricing practices, which are likely added to at every step of the supply chain from the green team's AIB (add-in-board) partners and their custom RTX 3090 Ti graphics cards. Case in point: European, Swiss retailer Top Preise has started listing the latest NVIDIA halo card at a cool, not at all jaw-dropping average of €3,600 ($4,000). This is easily the highest-ever-pricing practiced on a consumer-level graphics card, so if anything, 2022 seems to have at least brought us that particular record-setting. Of course, pricing of a single retailer doesn't prove a pricing trend; but the fact that the cards are priced at untidy values does seem to indicate these aren't placeholder values.

This is much the case as has happened with NVIDIA's recent launch of the RTX 3080 12 GB - that card too didn't receive public MSRP guidance from NVIDIA, leaving its board partners - and retailers - to carve whatever pricing philosophy they deem adequate, considering the current state of the market, expected demand for NVIDIA's latest and greatest, and, of course, additional profits. Considering how the RTX 3080 12 GB has been found in store shelves for around $1,700 (remember the original MSRP for the RTX 3080 8 GB was set at $699), an upgrade to the RTX 3090 Ti would be a very expensive, $2,300 proposition for a relatively small performance improvement.

DeepCool, a global brand in designing and manufacturing high-performance computer components for enthusiasts worldwide, announces the CK SERIES Mid-Tower Cases, which consists the CK500, CK500WH, CK560 and CK560WH. Available in black and white, all cases deliver a balance of airflow, silent performance and exceptional cooling for the modern-day builder.

The CK SERIES deliver a no-nonsense approach to a clean, sleek computer chassis design. For Minimalist Builders who appreciate the CK500 and CK500WH minimal solid front panel can be rest assured that airflow performance is not hindered thanks to enlarged ventilation outlets throughout the front, top, and rear panels for additional air movement. For Builders that insist for even more airflow, the CK560 and CK560WH feature a unique cross-hair patterned steel front panel. All cases offer a clean aesthetic and fits a modern day look while being feature-packed for additional hardware expansion and upgrades.

Razer, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), is kicking off 2022 with new Razer Blade gaming laptop models including the Razer Blade 14, Razer Blade 15, and Razer Blade 17. The world's fastest laptops for gamers and creators are equipped with the recently announced NVIDIA GeForce RTX 30 Series Laptop GPUs, up to an RTX 3080 Ti, making the new Blades better than ever, now shipping with Windows 11. All new Razer Blade gaming laptops now also include groundbreaking DDR5 memory, providing blistering clock speeds up to 4800 MHz, an increase in frequency by up to 50% compared to the previous generation.

"The Razer Blade series continues to be the best gaming laptop by providing desktop-class performance on-the-go," says Travis Furst, Senior Director of Razer's Systems business unit. "Additionally, we've enabled creators to work anywhere with gorgeous displays, available NVIDIA Studio drivers, and up to 14-Core CPUs. Users will have the ability to choose any model or configuration that best fits their gaming or creating needs, while getting the latest and greatest in graphics, memory and processing technology."

NVIDIA's latest attempt to mitigate the continued graphics card supply issues with the relaunch of the RTX 2060 in a 12 GB flavor seems to be mostly vapor - for a little while longer, at least. That the new, 12 GB cards' launch wasn't even met with an official NVIDIA MSRP was enough to get some eyebrows raised by itself; and the almost complete lack of availability of any of these partner-only cards after the launch proper only adds insult to injury.

According to PC Gamer, citing an NVIDIA spokesperson, actual card production ramp will happen "(...) starting the end of December and early January". Even when that happens, would-be buyers of RTX 2060 12 GB cards will still have to contend with the absolute lack of pricing structure in the current market. the absence of an MSRP essentially gives the entire NVIDIA supply chain a way to operate and earn profits in the dark, setting their own pricing solely according to mechanisms of supply and demand. NVIDIA itself, AIB partners, distributors and retailers - all of them can seemingly add whatever margin they feel the market demand will sustain. It doesn't seem that the third life of NVIDIA's RTX 2060 12 GB will do much to improve the actual situation for consumers - but retailers can now sell three-year-old technology at whatever pricing the market determines.

Razer's CEO, Min-Liang Tan, has said in a Tweet that the company's flagship laptop model will receive a price increase due to increased component costs. According to previous reports, the whole supply chain is seeing an increasing amount of pressure in the form of demand and supply's inability to satisfy it. Manufacturing costs have also risen, resulting in more expensive products that consumers end up buying. For a while now, graphics cards have been very hard to obtain, and their selling price is way higher than their launch MSRP target.

According to the Razer CEO, as they reviewed the company lineup of laptops, it appears that their Razer Blade model for 2022 will receive a significant price bump. This is the result of "significant increases in component costs etc.," which means that the end product will absorb those increases. We are left to wonder if all high-performance laptop makers like MSI, ASUS, GIGABYTE, etc., will follow Razer and their decision to increase the price point.

Unexpected events tend to happen in the world of graphics cards, and today seems like no exception. According to the public announcement on EVGA forums, a truck delivery full of the latest NVIDIA GeForce RTX 30 series graphics cards got stolen. The truck was going on its route from San Francisco to the EVGA Southern California distribution center. Inside the vehicle, countless GPUs were ranging in MSRP from $329.99 up to $1959.99. However, the company doesn't specify how many GPUs are now missing. It is important to note that any sale of these stolen GPUs is considered a felony, and if you have any information regarding this, please get in touch with EVGA at stopRTX30theft@evga.com email address.Here is the full announcement from EVGA's forum:

XPG, a fast-growing provider of systems, components, and peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces XPG, a fast-growing provider of systems, components, and Peripherals for Gamers, Esports Pros, and Tech Enthusiasts, today announces a new series of solid state drives (SSD), the XPG ATOM series, geared toward creators of different needs and budgets. They include the XPG ATOM 30, 40, and 50.

The ATOM 30 and 40 utilize PCIe Gen3x4 and NVMe 1.3 to deliver sequential read and write speeds of up to 2,500/2,000 and 3,500/3,000 MB per second, respectively, to give creators the performance they need to create without limitations. Their M.2 2280 specifications support the latest Intel and AMD platforms for creating on the latest PCs, including desktop and laptops. For users seeking a further boost, the ATOM 50 takes advantage of PCIe Gen4 x4 and NVMe 1.4 to offer read and write speeds of up to 5, 000/4,500 MB per second.

Intel's Arc Alchemist lineup of graphics cards, based on Xe-HPG GPU configuration, is nearing the launch. With the current situation with AMD and NVIDIA GPUs outputting graphics card prices over the default MSRP, we wonder how Intel would place pricing of its upcoming GPUs and fit inside the market. And today, we got the first round of speculations based on Intel's Arc Alchemist GPU giveaway called Xe-HPG Scavenger Hunt. There are two principal bundles: one worth $900 that includes Intel Arc merchandise, Xbox Game Pass PC for six months, Intel Premium Arc Alchemist graphics card, and one worth $700 that consists of three months of Xbox Game Pass PC, Intel Arc merchandise, and Intel Performance Arc Alchemist graphics card.

According to some preliminary calculations from Tom's Hardware, we assume that with the $900 bundle containing one Premium Arc Alchemist GPU and other prizes, the card will cost as much as $825 when all things get removed. Going down the ladder, Intel has paired a bundle worth $700 with a Performance Arc GPU, which is roughly worth $650 on its own. It indicates that the two Intel Performance and Premium Arch Alchemist graphics cards are respectfully worth $650 and $825. What will the final pricing look like? We don't know. However, we assume that it could be very similar to this. For more information we have to wait for the official launch.

EK, the leading computer cooling solutions provider, is introducing another long-awaited addition to the EK Quantum Line. The EK-Quantum Vector TRIO RTX 3080/3090 active backplate is made to complement the existing EK-Quantum Vector TRIO RTX 3080/3090 water blocks and actively cool the backside of MSI TRIO and SUPRIM GeForce RTX 3080 and 3090 GPUs.

EK-Quantum Vector TRIO RTX 3080/3090 Active Backplate links the water block and active backplate with a new terminal, which replaces the stock terminal that comes with your water block. This way, the whole enclosure requires only one inlet and one outlet, removing unnecessary additional tubing and reducing clutter. It is the ultimate aesthetic and performance solution that finds your GPU sandwiched between two water blocks, allowing maximum cooling.

Today, we got another report about the potential problems with motherboards and graphics cards. At the moment of writing, the global supply chain of electronics is still under the shortage caused by the lack of sufficient supply of semiconductors and some other electronic components that cannot meet demand. There is a reported scarcity of copper and copper-clad laminates (CCLs), used as a base plate for manufacturing printed circuit boards (PCBs) that power every electronics product currently available. According to DigiTimes, the costs of copper foils used to make these CCLs are rising, putting significant pressure on motherboard and GPU makers to increase their price quotes.

As the materials used to create motherboards and GPUs are experiencing rising costs, that usually results in two types of actions taken by the manufacturer: a price increase or a reduced profit margin of the product. Copper pricing has risen by 35% since Q4 2020, so price growth is inevitable. With the increased MSRP representing a common trend in the computer industry for the past period, it could very easily translate into manufacturers boosting their pricing structure. That means that we, as consumers, could see higher prices of motherboards and graphics cards, especially those models with PCBs made out of high amount of copper layers.

[Editor's note: We have published the review of HYTE Revolt 3 Case here.]

HYTE, the new PC components and lifestyle brand of iBUYPOWER, a leading manufacturer of high-performance custom gaming PCs, today released its premier product, the Revolt 3 Mini-ITX PC case. Previously announced during CES 2021 as the Revolt 3 MK3, the Revolt 3 was designed with careful consideration for DIY PC enthusiasts, gamers, and creators alike.

"iBUYPOWER is excited to introduce its new sub-brand, HYTE, to our community with its very first product, the Revolt 3" said Darren Su, Executive Vice President of iBUYPOWER. "With over 20 years of experience as a systems integrator we felt like we had a unique perspective to bring to the table when developing PC Components. We approached the Revolt 3 with the goal of designing a case with the freedom and flexibility that would allow the use of a wide range of components without imposing performance restrictions based on the size of the case."

ID-COOLING today announced SE-226-XT ARGB and SE-226-XT BLACK CPU air coolers. Both coolers include the same black heatsink with 6 heatpipes and copper base. 120 mm ARGB fan and Black fan are used on ARGB / BLACK version respectively. SE-226-XT Series is designed to cool those processors with a TDP up to 250 W. Both models are built with a solid heatsink which is specially design with 100% RAM compatibility. Black coating is applied for a stealthy looking.

For SE-226-XT ARGB, the included 120x120x25mm fan is built with 2Ball bearing and has 8pcs rubber dampeners on all corners of both sides, running at 800 to 2000rpm with PWM support while pushing 56.6CFM air at maximum speed, noise level measured 16.2 to 31.5dB (A). For SE-226-XT BLACK, the included standard 120x120x25mm fan has 8pcs rubber dampeners on all corners of both sides, running at 700 to 1800rpm with PWM support while pushing 76.16CFM air at maximum speed, noise level measured 15.2 to 35.2dB (A).

According to the latest market pricing analysis conducted by 3DCenter, the falling GPU prices we reported two months ago are now in the midst of a reversal. The latest figures show an increase in average pricing for both AMD's RX 6000 series and NVIDIA's RTX 30-series graphics cards. The hike has been most felt on the NVIDIA camp, with average pricing increasing around 9%, while AMD graphics cards saw an increase of 6%. This places the latest pricing average for graphics cards from both companies at 59% above MSRP for NVIDIA, and 64% for AMD.

While the increase is still a far-cry from the ridiculous markups felt during the month of May (where NVIDIA graphics cards were being sold at an average 304% of their MSRP value and AMD's where going for around 202% of their MSRP), this trend reversal is a clear indicator of a continued inability to cater to the pent-up demand that's still being trickle-filled since the original release of these GPU families. And this happens despite numerous positive signals happening within the last few months, such as the crypto crackdown in China, which saw hundreds upon hundred of mining-bound graphics cards being resold towards the secondary market. Also of note for an eventual positive price action was the recent reduction in Ethereum profits for miners due to the implementation of Ethereum's EIP-1559 proposal - which has already seen 136,619 ETH being burned as a part of transactions run on the network - the equivalent of $433,768,155 at current ETH pricing. And with news that shipments of NVIDIA's RTX 3060 and 3060 Ti graphics cards will be halved throughout September, paired with a TSMC price hike for newly minted wafers, it seems that an upwards pressure on GPU pricing is inescapable.

As pressure mounts over Sony and Microsoft's (in)ability to deliver their current-gen PS5 and Xbox Series S|X consoles at a fast enough pace to satisfy demand, it seems that users now have yet another reason to throw their gamer hands up in the air in frustration. Stocks of new PS4 / PS4 Pro and Xbox One S|X have been increasingly harder to come by in recent times, and especially in the US, stock of the last-gen consoles on Amazon, Target, Walmart and GameStop is virtually non-existent. The only choice prospective gamers have is to find a second-hand last-gen console - and pricing on those seems to be (predictably) going up.

When one looks at it, it does make sense that last-gen consoles are also becoming hard to find, despite the fact that they haven't been discontinued yet. It all pertains to the finite resources at manufacturers' disposal. Even if there are no common components between last and current-gen consoles, the difficulties faced by the supply chain in procuring even raw materials for fabrication means that manufacturers have to prioritize resource allocation - and it seems obvious that both Sony and Microsoft would prioritize current-gen consoles over the alternative. The stock issues even extend to peripherals - controllers for Sony's PS4 are also out of stock, and while the PS5's Dual Sense sees healthy stock levels, that controller has no backwards compatibility, meaning that users looking for a replacement or additional PS4 controller have to make do with either used ones or third-party alternatives. As for Xbox controllers, fear not - they're in stock, for both current and last-gen systems.

The German media outlet, 3D Center, has today published an updated report for July, measuring graphics card pricing in Germany and Austria, showing some pretty interesting results. The report is only measuring the pricing index of these two countries and their retailers, so it does not apply to other regions. An interesting discovery is that GPU prices have now hit the lowest point since February of this year when the sharp price incline started. At the time of reporting, GPU prices are exaggerated by around 53% over the MSRP listed prices. Not only did the prices drop, but the supply of GPUs like AMD Radeon RX 6800, Radeon RX 6800 XT, and the NVIDIA GeForce RTX 3060 Ti became much better, as consumers can get their hands on these now.

When looking at the graph below, note that MSRP is listed as 100%, and the percentage shown is the increase over that MSRP. When it comes to complete price reduction to the MSRP, 3D Center expects it to happen in 3-4 weeks possibly. If current data is to be believed, MSRP is slowly decreasing and supply is increasing rapidly. For more details and per-card pricing situation, head over to 3D Center website here. Here is an important statement from 3D Center about the current situation:

3D Center (translated from German)Of course, this means that current street prices for graphics cards are (mostly) still exaggerated - and above all that this is the worst possible time to buy a graphics card. Because the (now clearly verifiable) tendency points to clearly lower graphics card prices in the next few weeks, with a similar pace, street prices at list price level could be in sight in 3-4 weeks. It is possible that there will be a certain braking effect in the downward price movement beforehand - but at least the way up to that point should definitely be taken with you. Apparently the delivery quantities are currently sufficient, maybe the need is a bit lower because of the summer times (and no longer available on the part of the crypto miners)so that retailers receive more cards than they sell. Since the retailers usually bought their cards from the distributors at an exaggerated price, the big game is now about who can get rid of the expensive stock goods in time to make a profit at all in the face of constantly falling sales prices.

LIAN LI Industrial Co. Ltd., a leading manufacturer of aluminium chassis and PC accessories, announces the SP750, a fully modular SFX size PSU. Perfect for power-hungry small form factor builds, the new 750 watt PSU features reliable Japanese capacitors, an 80 PLUS Gold certification, and a 5-year warranty. Built in a sleek and classic brushed aluminium housing with braided cables, the SP750 also runs quietly with its ZERO RPM mode under 40% load.

LIAN LI features an elegant and classic-looking SFX PSU with a brushed aluminium finish and braided modular cables, giving users the flexibility to utilize only the necessary cables to power their PC components, the flexible and braided motherboard, CPU, and PCIe cables enhance the system's aesthetics.

LIAN LI Industrial Co. Ltd., a leading manufacturer of aluminium chassis and PC accessories, announces the ODYSSEY X, available in full black, and silver/black. The open airflow full tower is built with high-quality aluminium featuring a sandblasted anodized finish with innovative folding glass panels and modular frame, allowing easy transformation to achieve 2 distinctive looks and 3 configurations. Built to house large components, the Odyssey X is geared towards water cooling enthusiasts demanding nothing but the best in quality.

The ODYSSEY X is delivered in Dynamic mode straight out of the box, and includes the accessories needed to transform into either a Dynamic-R (rotate) mode for a chimney style setup, or Performance mode for a complete change in orientation and increased airflow. To achieve this level of transformation, each part of the ODYSSEY X has been engineered to serve multiple purposes. The dark-tinted left and right side glass panels feature an edge and hinge design that makes them compatible in both Dynamic and Performance modes while completely transforming the look. When in Performance mode, the same panel design allows for more air circulation in the case, improving the thermal performance of the ODYSSEY X.

NVIDIA today has officially announced what we have gotten to know through sheer power of will, speculation, and leaks. The company took to a blog post to announce a new, revised lineup of RTX 30-series graphics cards, spanning from the RTX 3060 all the way to the premium RTX 3080 graphics card. All of these will now ship with a new silicon revision (the last 0 has been replaced with a 2, so we're now looking at GA102-202, GA04-302, etc.). LHR effectively halves each of these graphics cards' output in Ethereum mining, which is currently the greatest driver behind mining (and scalping) acquisition of graphics cards.

NVIDIA has also clarified that AIB partners will be clearly labeling their graphics cards with stickers denoting their "LHR" nature, both in the box and card itself, so that customers can know with utmost certainty what they are actually acquiring - though this only applies to newly-manufactured graphics cards, and not to the ones already in the retail channel, for obvious reasons. We are thus looking at a situation where we can find ourselves with two secondary markets for NVIDIA's RTX 30-series cards: one for miners, with non-LHR graphics cards and sold at much-inflated prices, and LHR-cards which should be in keeping with their MSRP - eventually. It remains to be seen whether or not we'll have to cope with yet another scalping arms race for the LHR cards as well, since there is surely a significant market still hungering for the 30-series performance.

NVIDIA's latest series of RTX 30 series graphics cards continue to remain elusive more than eight months after their release thanks to a combination of global chip shortages, logistics delays, and mining demand. The pricing for the latest generation graphics cards from various European retailers has been compiled and analyzed by 3DCentre and it paints a gloomy picture for gamers. The RTX 3080 now retails for 2999€ or 317% higher than the MSRP of 719€, other RTX 30 series cards saw price increases between 107% - 204%. This trend isn't exclusive to team Green with AMD's RX 6000 series also seeing significant price increases with the average price for an RX 6800 reaching 159% of MSRP at ~1600€, while other cards in the lineup see increases between 70% - 100%. The complete price history for all the cards tracked can be found at the source below. We don't see these prices falling significantly anytime soon unless there is a large drop in mining demand or a significant production increase.

The global supply of semiconductor processors has been at risk lately. Starting from GPUs to CPUs, the demand for both has been much greater than the available supply. Manufacturing companies, such as TSMC, have been expanding capacities, however, they have not yet been able to satisfy the demand. We have seen the results of that demand in a form of the scarcity of the latest generation of graphics cards, covering NVIDIA's GeForce RTX 3000 series Ampere, and AMD' Radeon RX 6000 series Big Navi graphics cards. Consumers have had a difficult time sourcing them and they have seen artificial price increase that is much higher than their original MSRP.

However, it doesn't seem like the situation will improve. According to the latest reporting from Bloomberg, the next victim of global chip shortage is... you guessed it, your home internet router. The cited sources have noted that the waiting list to get a batch of ordered routers has doubled the waiting time, from the regular 30 weeks to 60-week waiting time. This represents a waiting list that is more than a year long. With the global COVID-19 pandemic still going strong, there is an increased need for better home router equipment, and delays can only hurt broadband providers that supply routers. Taiwan-based router manufacturer Zyxel Communications, notes that the company has seen massive demand for their equipment. Such a massive demand could lead to insufficient supply, which could increase prices of routers well above their MSRP and bring scarcity of them as well.

HyperX, the gaming division of Kingston Technology Company, Inc., today announced the release of the refreshed HyperX ChargePlayTM Duo Controller Charging Station for Xbox. Tested and approved by Microsoft for guaranteed compatibility with the latest Xbox wireless controllers, the officially licensed ChargePlay Duo is designed to work with both the new Xbox Series X|S and legacy Xbox One wireless controllers. Gamers can fully charge their controllers in under three hours.

An environmentally-friendly accessory for dedicated Xbox gamers, ChargePlay Duo includes two 1400mAh rechargeable battery packs to eliminate the need of buying AA batteries. This new charging station also includes charge-through battery doors for both Xbox Series X|S and Xbox One wireless controllers, allowing users to charge the controller without removing the battery pack.