Friday, September 11th 2026
NVIDIA RTX 5090 Shoots Past €5,000 in Germany, Prices Jump 73% Since January
GeForce RTX 5090 prices in Germany have now pushed past €5,000, with the cheapest listed model on Geizhals coming in at €5,242.94 for the INNO3D iCHILL Frostbite Pro. Hardwareluxx, which first flagged the price increase, reports that there isn't a single RTX 5090 currently listed below €5,200 in the German market, and several mainstream models are edging toward €5,500. The same card was going for around €3,029 back in January, so that's roughly a 73% jump in eight months. NVIDIA's Founders Edition RTX 5090, when it's actually in stock, is still priced at €2,099, meaning custom cards now cost well over double that.
Germany isn't alone in this crisis. RTX 5090 pricing in the US recently crossed $5,000 too, and NVIDIA hasn't addressed either situation publicly. Instead, the company appears to be leaning on event-based promotions, like the one it ran at PAX West, to hand out occasional MSRP units rather than dealing with the overall pricing problem. The rising cost of GDDR7 memory tied to AI demand appears to be the main driver, and board partners have apparently been passing those costs straight to consumers for months.
A leak from late last year had predicted RTX 5090 pricing would hit $5,000 sometime in 2026, and that call is looking scarily accurate. The only difference is that the new prices are driven by a memory shortage rather than a change in the MSRP. Moreover, with that shortage showing no signs of easing , it wouldn't be reasonable to expect these prices to come back down anytime soon.
Sources:
HardwareLuxx, Geizhals.de, via Videocardz
Germany isn't alone in this crisis. RTX 5090 pricing in the US recently crossed $5,000 too, and NVIDIA hasn't addressed either situation publicly. Instead, the company appears to be leaning on event-based promotions, like the one it ran at PAX West, to hand out occasional MSRP units rather than dealing with the overall pricing problem. The rising cost of GDDR7 memory tied to AI demand appears to be the main driver, and board partners have apparently been passing those costs straight to consumers for months.
22 Comments on NVIDIA RTX 5090 Shoots Past €5,000 in Germany, Prices Jump 73% Since January
They can keep selling it for years, basically everyone that wants to upgrade from a lesser card can get their fill.
From $6000 now (let's say starting from January 2027) it can drop $500 every six months (because it's increasingly old tech on an increasingly old node), then it can get back to its original $2000 MSRP in January 2031.
So $1000 from January 2032? Sign me up! :roll:
So yeah they could not give consumers any new gen until after 2030. Well sure AMD can release some new gen with a flagship that ties the 5090 (that would mean it's competition), but they can also sell those cards until after 2030.
Nvidia can keep selling the 5090 as the high end AI card, with perhaps a 6000 series paper launch being a slightly faster refresh.
"10000 dollar PC entertainment command center" -> isn't that right? :laugh:
Also at 07:50:Absolutely. :clap:
When Tony Stark saw it he quit being Iron Man and became a stand-up comedian, at least there he stood (get it?) a chance.
Nvidia could easily deploy the Ferrari scheme: The latest halo-models are only available to those with a history of loyalty to the brand, through past ownership and established relationships. Production is already limited, creating scarcity, leading to these prices.
Conspiracy alert: Regular and preventative maintenance is a cornerstone of the super-car business model. Sooo what if 12VHPWR or 12V-2x6 connector isn't a flawed design, it's a feature. Imagine the design becomes perfected at being fragile... doesn't fail to fire, but performance is hampered until repaired. Then customers are "encouraged" to purchase a supplemental service agreement for card maintenance. Nvidia making 'consumable' elements to its card design, to encourage reoccurring preventative maintenance. AIB would be happy to become dealerships with service centers (they already are for warranty claims).
Well, nothing stops the market from pricing it between the PRO 5000 and PRO 6000, at around €9k.
IMO, NvidAI needs to be separated from the gaming division, let Jensen have the AI company, the gaming division needs someone focused on gaming cards.
... some bleedover can't be helped though ;D
Woe has befallen us
(Joke)