Monday, April 18th 2022

AMD, NVIDIA GPU Pricing Approaches MSRP for the 7th Consecutive Month

Pricing for AMD and NVIDIA graphics cards has been evolving positively for the last seven months, experiencing a downtrend that has brought street prices closer to the actual MSRP on the best graphics cards. According to 3D Center's price analysis of the Austrian and German markets, GPU pricing for both AMD and NVIDIA's latest GPUs have reached historical lows - although these lows are still at a premium over MSRP. Anyone looking to buy an AMD graphics card is now looking at an average markup of 12% over MSRP, while NVIDIA cards seem to be holding their inflated values slightly better, and still stand at 119% of MSRP.

The price action comes on the back of months of increasing supply at retailers, alongside reduced demand from Ethereum miners due to falling ETH prices ($2,912.54 at time of writing) and the expectation for Ethereum's passage to Proof of Stake (PoS) through The Merge, which is still slated for later this year. It's also likely that most customers who still haven't bought into the latest generation of GPUs from either AMD or NVIDIA are waiting for the release of Intel's competing Arc Alchemist discrete GPUs, not to mention AMD's mid-year RX 6*50 refresh and NVIDIA's next-generation graphics solutions. An exploding ETH price might bring GPU prices back up again; but until then, and at the rate prices are seemingly (at least locally) falling, it seems that consumers might finally be able to purchase GPUs at MSRP sometime after May.
Source: 3D Center
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53 Comments on AMD, NVIDIA GPU Pricing Approaches MSRP for the 7th Consecutive Month

#1
KarymidoN
wish this would spread globally... in Brazil atleast we still paying more than double msrp.
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#2
Dammeron
KarymidoNwish this would spread globally... in Brazil atleast we still paying more than double msrp.
Same in Europe. Even with VAT tax (~20%, depending on a country) we still overpay around 200$ for an RTX 3080.
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#3
DeathtoGnomes
the expectation for Ethereum's passage to Proof of Stake (PoS) through The Merge,
there was a tweet about this implying it would be late this year if not next year.
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#4
PapaTaipei
Do not belive this, it's pure propaganda marketing to get the old stocks sold while new gen is coming.
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#5
trsttte
PapaTaipeiDo not belive this, it's pure propaganda marketing to get the old stocks sold while new gen is coming.
I bet people won't be so quick to dump their current cards like they were after the ampere launch (so many deals on 2080's and 2070's before low supplies hit and crypto ramped up :D )
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#6
ppn
At this rate we should reach -50% msrp by september. I mean the real MSRP, not the corrected $800 for the 6800XT that was supposed to be 650, so at the 24 month since launch must be closer to 325 euro vat included if it can't beat the 7700XT despite the 16GB.
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#7
Chaitanya
KarymidoNwish this would spread globally... in Brazil atleast we still paying more than double msrp.
I have noticed in India atleast prices actually have comedown to "reasonable" levels but this time around nVidia has gotten too greedy with pricing compared to previous generations.
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#8
Dr. Dro
KarymidoNwish this would spread globally... in Brazil atleast we still paying more than double msrp.
It will take a while until our stores get rid of their overpriced inventory. KaBuM has had an RTX 3090 for less than 13K for the first time since I bought mine on launch day - granted mine is an ASUS TUF OC (I paid 13339 on it) and the one they were offering for 12999 is a Zotac Trinity (which is pretty much the worst 3090 of the bunch). The only catch is, the dollar was much more expensive (i.e. our currency was weaker) when I bought my card, which means 13K back then is significantly less money than it is today. Back then I did the math, it was practically MSRP plus our government's cut - around 1950 USD, the Trinity on offer for 12999 is adding up to around 2766 USD.

Radeon RX 6500 XT notably have gone down from around 5500 to 1700 on both KaBuM, Pichau and Terabyte, even for the pricier ASUS models, and the RX 6900 XT is at around 10K... it's just too much money for graphics cards, but prices have been steadily getting lower here as well. Notably just the high stock/lower end cards that held their pricing, creating this bizarre scenario where an RTX 3050 costs practically half of an RX 6800 XT. The only reason the 6500 XT dropped is probably because it's not selling well (it's an horrible graphics card with an horrible level of performance, low memory and no video encoder - and it's much more expensive than the market for trash in our country can handle).

That aside, our GPUs will never be as cheap as they are in the United States because of taxation issues. Our crooked government likes to abuse its citizens :oops:
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#9
Vader
ppnAt this rate we should reach -50% msrp by september. I mean the real MSRP, not the corrected $800 for the 6800XT that was supposed to be 650, so at the 24 month since launch must be closer to 325 euro vat included if it can't beat the 7700XT despite the 16GB.
With the US inflation of 2021 and 2022 how do people expect cards launched in 2020 to be at their original msrp? At that point they would be "discounted"
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#11
TheinsanegamerN
VaderWith the US inflation of 2021 and 2022 how do people expect cards launched in 2020 to be at their original msrp? At that point they would be "discounted"
How do people expect cards from 2020 should retain the same MSRP? Those cards should be CHEAPER now then they were in 2020, they're old tech.
DeathtoGnomesthere was a tweet about this implying it would be late this year if not next year.
I'll see you all in 4 years for the 10 year anniversarry of etherium (talking) about going POS. Maybe they'll have a roadmap with NFT on it by then!
KarymidoNwish this would spread globally... in Brazil atleast we still paying more than double msrp.
DammeronSame in Europe. Even with VAT tax (~20%, depending on a country) we still overpay around 200$ for an RTX 3080.
In USA msot online retailers still list cards at 50% over MSRP. Where are these 12% cards at?
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#12
eidairaman1
The Exiled Airman
Tell us when they are below msrp
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#13
Chrispy_
If this graph considered only the original Ampere cards, it would paint a much less pleasant picture.

The reason we're approaching MSRP is because more and more of those original models (with sensible, albeit hard-to-swallow MSRPs) aren't on the market any more, and they've been replaced by newer refresh models like the Ti models and the 3080 12GB, all of which have scalper-level MSRPs.

So the actual price/performance situation hasn't really improved much at all, it's just that Nvidia are slowly but surely flooding the market with products that have scalping built right into the MSRP!
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#14
truehighroller1
I paid $1280 usd for my 3090 suprim x when it hit shelves. That's msrp.
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#15
Xex360
The prices got a bit lower but still very high, the biggest drop was a drop when nVidia released the stupid LHR cards, which makes sense given that there were inferior products.
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#16
Sir Alex Ice
2 years after their launch all these should have been -30% bellow MSRP and now we should have 3070 Super at 549~599 Euro, not the crap we can find on Amazon.de starting at 900 Euro for 3070 Ti.
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#17
mechtech
The main cards to come down in Canada are the 6600 and xt but not as much and the 3060. All the others haven't changed much in terms of price or availability.

I've reached the point now where I think I will continue to use my card until it dies and/or driver support ends. When the RX570/580 8GB versions were near end of production (new gen incoming) but lots of stock, they were going for about $180/$220 CAD, basically below MSRP. Since the 6600xt is about 2x the performance of an rx580, I refuse to pay more than $400-$425 CAD for one since new gen is now coming.
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#18
Arkz
Approaches the massively inflated msrp the partner cards have set. Tell me when they approach the FE price.

I see deals here in the UK for some 3080 at about £850 with people saying how well priced it is, cause the RRP for that card is £830... Yeah and the FE is £650, and is coming up on 2 years old now.
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#19
etayorius
Even at MSRP both Vendors GPU's are still massively overpriced. They are asking anywhere from $250-350 for Low/Mid range GPU's. I remember being able to buy Medium/High range GPU'sfor $200-300 a few years ago. I got a GTX 970 for $260 in mid 2015. In 2016 i got a RX 480 for $230 and a GTX 1070 for $280 in late 2017. I haven't upgraded since because i still playing the same Games.

Now nVidia is asking $250 for the RTX 3050 which is the successor to the GTX 1050 ($110 USD) , while AMD is asking $200 for the RX 6500 which is basically the successor to RX560 ($100 USD). Ever since nVidia started asking more and more each year for the same range of GPU's, AMD also followed suit.

I feel like i should just stick to consoles, my last one was the N64 when i was like 14. I got a Swicht last December and i have to admit i been having a blast just like in the NES, SNES and N64 eras.
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#21
Testsubject01
“GPU Pricing Approaches MSRP”… after 2 years. While the Next Gen by AMD/NVIDIA and Intel's Alchemist GPUs are releasing in 2H/2022.
Let's hope ETH has finally gone PoS by then.

Also, “Inflation”?:kookoo:
In 2014 a GTX 980 4GB was 550€, adjusted for inflation 592,46€ would currently net a RTX 3060 Ti (579,99€) or being generous a RTX 3070 Ti at MSRP (599,99€), if it existed.
Going with power, since prices for electricity went up from 0,25 €/kWh to 0,55 €/kWh around here, it would only be a RTX 3060.

It is not just inflation, after floods, fires, power outages, supply issues, a pandemic, production issues, scalpers, etc. we also (still) have crypto mining and corporate greed.

Tech Corps. are and have been strongly grooming the market for raised price levels in each bracket after crypto might crash and production/supply would get better “after” the pandemic.
RTX 3080 10GB (MSRP 749,99€) currently: 934,99€ [~25%] => RTX 3080 12GB (MSRP 899,99€) currently: 1034,99€ [~15%]
RTX 3070 8GB (MSRP 499,99€) currently: 699,99€ [~40%] => RTX 3070 Ti 8GB (MSRP 599,99€) currently: 789,99€ [~30%]
Entry level cards pre-2020 going between 125€-150€ => RTX 3050 8GB (MSRP 249,99€) currently: 319,99€ [~28%]

Since Pascal, we are paying more in price/heat/electricity than we get in added performance overall. :(
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#23
GerKNG
DammeronSame in Europe. Even with VAT tax (~20%, depending on a country) we still overpay around 200$ for an RTX 3080.
Prices in Europe are really good since april.
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#24
Easo
Cheapest 3080 in Latvia is still at 150% MSRP, with the rest quickly going upwards. Is it better? Yes. Is it actually good? No.
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#25
Icon Charlie
I just looked @ NewEgg and the cheapest 3070 is 710.00. That is STILL 40% over MSRP (500.00). Verify all articles given by talking heads because it is all about the money.
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