pathetic, 2xHD6950 for 510$ unlock them and this goes down the drain

I don't think AMD is that stupid to overprice themselves right out of the market like that

I bet it will be $700-750 in the US. Europe usually gets screwed on prices.

If it's equivalent to two 6970's, it should be priced around the price of two 6970's, give or take. £270 for cheapest 6970 = £540 for a 6990. What do folk expect it to retail at? It's the fastest card in the known universe.....

The 5970 was way more than two 5850's when it came out yet it was the same in performance....

I'm betting Nvidia sell their 590's at a loss to put the pressure on AMD.

ghey prices are ghey. end of story.

I feel for my EU friends, they seem to be getting screwed on pricing left and right, hardware and software....

Its listed in stock at one store in Australia for $825

A 6970 is $379-$400 so it looks about right. Price should drop under $800 once all the stores have them...

that is freakin expensive! I bet Nvidia is waiting for launch reviews so they can finalise clocks and price on their GTX590, to position it either ahead or on par, imo certainly not behind.

This is a top of the line E-peen extender. It's not meant to be affordable.
The people who buy these cards are either running eyefinity, and can afford it.

Or fanboys who like to brag about the "current fastest card" and are willing to spend $1000 for bragging rights that can last anywhere from less than a month to a year.

What I don't get is people who will obviously never buy this type of product, yet feel the need to bitch about the price.

LoL 715EUR. EPIC FAIL. I paid 552Eur for my HD 5970 and I consider that my video card was expensive.

More acceptable price of 620Eur: www.hanzedigital.nl/a/4579/?menu=2

1002$ dollars when you can get two 6970's some places for just under $700 and most places just over $700. Unless this card is an improvement over two 6970's (highly doubt it) then it will be way over priced if this is the true list price.

Unless AMD knows something we don't like.... the GTX 590 is not really going to happen or it won't be anyway near as powerful as this card. If that's the case I can see them trying to price gouge us for the worlds most powerful card.

But even if that is the case.... I sure won't pay $1002.00 USD for it at the current exchange rate!!!

Its a pre-order price. Of course its going to be high. You guys act like this is your first rodeo.

techtardThis is a top of the line E-peen extender. It's not meant to be affordable.
The people who buy these cards are either running eyefinity, and can afford it.

Or fanboys who like to brag about the "current fastest card" and are willing to spend $1000 for bragging rights that can last anywhere from less than a month to a year.

What I don't get is people who will obviously never buy this type of product, yet feel the need to bitch about the price.

Sure, AMD could price it at that IF they were the clear performance leaders. But nVidia is the performance leader right now on the single card market, and AMD is the bang for the buck leader. I believe GTX590 would be faster than a HD6990 unless nVidia are forced to lower the clocks. GTX580 alone is using up a lot of power, much more than a HD6970.

I believe a GTX590 with 1024 shaders and 650MHz on the core would match a HD6990.

Also remember, HD6990 would probably lose the advantage of single card eyefinity because GTX590 might bring it to a single card. (It should, because it has the power!) And nVidia has 3D Vision as well.

AMD should price this card around $650. It would hit nVidia really hard!

699$ would be common sense and the price they should put, 649$ would be pretty cheap and a very good price... 599$ would be too cheap

techtardThis is a top of the line E-peen extender. It's not meant to be affordable.
The people who buy these cards are either running eyefinity, and can afford it.

Or fanboys who like to brag about the "current fastest card" and are willing to spend $1000 for bragging rights that can last anywhere from less than a month to a year.

What I don't get is people who will obviously never buy this type of product, yet feel the need to bitch about the price.

Lasts for 15 seconds from my pov.. well at least for me that is

n-ster699$ would be common sense and the price they should put, 649$ would be pretty cheap and a very good price... 599$ would be too cheap

You're probably pretty close to what it's going to be. Given the all-too-common unfair conversion ratio of 1 € = 1 $, this card will probably be $699. Too expensive, but just wait a while until the GTX590 comes out, and it'll be cheaper.

AnushaSure, AMD could price it at that IF they were the clear performance leaders. But nVidia is the performance leader right now on the single card market, and AMD is the bang for the buck leader. I believe GTX590 would be faster than a HD6990 unless nVidia are forced to lower the clocks. GTX580 alone is using up a lot of power, much more than a HD6970.

I believe a GTX590 with 1024 shaders and 650MHz on the core would match a HD6990.

Also remember, HD6990 would probably lose the advantage of single card eyefinity because GTX590 might bring it to a single card. (It should, because it has the power!) And nVidia has 3D Vision as well.

AMD should price this card around $650. It would hit nVidia really hard!

Crossfire 6970 and SLI GTX 580 are about equal in performance. Chances these flagship dual cards are going to be very evenly matched.
As long as there is a decent supply and the price isn't absolutely retarded, when I upgrade I might go triple-monitor and get either one of these beasts. Just waiting on Bulldozer and SB. My little 5850 and Phenom II are still giving me decent gaming performance.
By the time I get around to upgrading, they will probably have Radeon 7990 and GTX 690 ready LOL.

TheMailMan78Its a pre-order price. Of course its going to be high. You guys act like this is your first rodeo.

Yeah, some one trying to make a extra buck. And ya know some people will pay it too, those crazy ppl.

Something is telling me you're all wrong and these cards will be priced at 599$ out of the door... :)

Pretty pointless card, just AMD trying to claim the crown. Although with those clocks and the same amount of shaders as the 6970, it will perform like crazy. No point really in buying the card if your not running Eyefinity. Especially when (hopefully) both Kepler and Southern Islands with the die shrink will come in Q4. If TSMC doesn't mess up of course...

mtosevMore acceptable price of 620Eur: www.hanzedigital.nl/a/4579/?menu=2

I honestly think this post went unnoticed...Seems about right..Now take 20% from that which puts you about 500 euro and $649 because we are special LOL

it will be $599, remember amd slide when 4870x2 was launched, they won't price their card more than $600. This is just a scam to make page hit and quick buck.

If I'm not mistaken the same site overpriced the 6970 before they were released, so this is just smoke in the rain...

overclockers.co.uk

HIS ATI Radeon HD 6990 4096MB GDDR5 PCI-Express Graphics Card
£569.99 inc VAT

Yellow&Nerdy?...the die shrink will come in Q4. If TSMC doesn't mess up of course...

TSMC = Two Simpletons Making Cock-ups

bbmarleyoverclockers.co.uk

HIS ATI Radeon HD 6990 4096MB GDDR5 PCI-Express Graphics Card
£569.99 inc VAT

Ouchies..... But to be expected (twice the price of a 6970). US price will be about the same in dollars...