Friday, April 13th 2012

AMD Radeon HD 7900, HD 7700 Series Price Cuts En Route: Report

Despite losing its competitive edge to NVIDIA's GeForce GTX 680, for various reasons AMD was rather slow in adjusting prices of its Radeon HD 7900 series SKUs, the HD 7970 and HD 7950. We are now learning that AMD is preparing the first round of price cuts for its flagship graphics card lineup, since the advent of NVIDIA's Kepler architecture. A Kitguru report pits price cuts of Radeon HD 7970 as much as by US $60 (from $549 to "as low as" $489). The price of HD 7950, on the other hand, is expected to go down by as much as US $55 (that's from $449 to $394). There's also a small price cut in store for Radeon HD 7770, which according to the report, could go down by $15.

Source: Kitguru
Add your own comment

56 Comments on AMD Radeon HD 7900, HD 7700 Series Price Cuts En Route: Report

#1
Yellow&Nerdy?
Great. It was pretty clear AMD needed to cut the price to at least the same as the GTX 680. Now we just have to wait for Nvidia to release some mid-range cards, so that we can get some price war in that section of the market as well.

EDIT: Actually, I just looked up a European retailer, and the retail price for a GTX 680 was 499€, while the retail price for a 7970 was 460-470€. I guess that's because of supply shortage on the GTX 680. So this must mean that Nvidia is getting more cards out there or what?
Posted on Reply
#2
badtaylorx
can we assume that amd has some intel that 680's stock is returning???
Posted on Reply
#3
OhNoesMyOreos
The coast is now clear for Nvidia to release their next 1K$ monster :banghead:
Posted on Reply
#4
Isenstaedt
The 7700s should have been cheaper from the beginning because they compete with the 6800s.
Posted on Reply
#5
MikeMurphy
ChristTheGreat said:
I saw an HD7870 Powercolor, with stock fan, 339$ + on newegg canadaor Free Dirt3 with the MSI dual-fan for 359$ free shipping. I might start to think selling my HD6950 :) With this price cut, or GTX 670Ti, hard choice
Powercolor? Don't forget to factor in the shipping you'll be paying when you send it in for warranty work.
Posted on Reply
#6
eidairaman1
The Exiled Airman
MikeMurphy said:
Powercolor? Don't forget to factor in the shipping you'll be paying when you send it in for warranty work.
In all Honestly your comment applies to all of the companies out there.

The powercolor is fine
Posted on Reply
#7
Vulpesveritas
MikeMurphy said:
Powercolor? Don't forget to factor in the shipping you'll be paying when you send it in for warranty work.
Too bad all companies aren't HP, where even when you fry the CPU and GPU three times they still take it under warranty, even four months after warranty, and cover all shipping, labor, and fees, and even upgrade your CPU and speakers for you XD.


On topic, yay maybe this means I might go with a 7770 for the tessellation performance over the 6870 then, if the price drops enough.
Posted on Reply
#9
DarkOCean
NHKS said:
"We now hear the MSRP will be $479." according to HardwareCanucks for the 7970
Nice, but i still can't call this a "price war".
Posted on Reply
#10
Casecutter
btarunr said:
Despite losing its competitive edge to NVIDIA's GeForce GTX 680, for various reasons...
From [H] "As you have seen in our gameplay and performance testing so far a stock Radeon HD 7970 and a stock NVIDIA GeForce GTX 680 are very identical in performance."
http://www.hardocp.com/article/2012/04/10/sapphire_hd_7970_oc_edition_video_card_review/1

Now that's right under the chart that shows power consumption of the 5 titles B-M, and the GTX680 averages like 6.7% better nobody's loosing on any real reasons, because Nvidia has sh!t in the channel and may well not for whoever knows.

If AMD cuts prices say the 10% being said here (though I doubt that much) that must mean AMD is foreseeing getting decent production from TSMC. So now they implement the normal pricing reductions that normally offered after 6 mo's in the market. It just tells me AMD hasn’t felt threatened by a GTX680 because; the $500 price was a one-time release, Nvidia AIB’s will ask way more for customs, and they've had zero products in the channel and it looks like now about May.

Basically what I said back March 29th when btarunr was all… AMD must lower the price, like AMD was shaking in its’ boots. AMD played it cool and does things in their own sweet time, though I think the issues with TSMC was up in the air and they weren’t about to show their hand till they had faith in TSMC.
Posted on Reply
#11
m1dg3t
DarkOCean said:
Nice, but i still can't call this a "price war".
How can it be a war when there is no competition? When GTX's actually hit retail you'll see ATi price's come down even further and maybe even a new release to push Nvidia, again.
Posted on Reply
#12
Rowsol
Dj-ElectriC said:
Ask your friend if he's got a 250 watt PSU, because if not he might just invest he's money on a HD6870 instead...
Yea, 6870 is the king of bang/buck in US at the moment.
Posted on Reply
#13
PopcornMachine
I agree with those who are waiting for a 7870 at $300 or less. That would be sweet.
Posted on Reply
#14
MxPhenom 216
Corsair Fanboy
we can all thank nvidia. Competition FTW
Posted on Reply
#15
TheHunter
punani said:
Tempting, but i'll still wait and see what the 670 has to offer.
I bet between 570- 580gtx, ok a little more in something like BF3.



Ontopic: nice to see it finally happening, now NV will be forced to lower prices too, that what they're doing now is a total ripoff imo


this is how it looks like in EU atm,

cheapest 7970: 438€
http://geizhals.at/eu/?cat=gra16_512&xf=1440_HD+7970&sort=p

cheapest 680gtx: 467€
http://geizhals.at/eu/?cat=gra16_512&xf=1439_GTX+680&sort=p
Posted on Reply
#17
erocker
Senior Moderator
nvidiaintelftw said:
we can all thank nvidia. Competition FTW
Competition would be better if one could actually purchase a GTX 680. I've been wanting to pick one up to try out but they're never in stock!! :(
Posted on Reply
#18
m1dg3t
Don't expect GTX680 price's to come down anytime soon, they need to recoup as much $$$ as possible. They need to get the gk100 or w/e it's called working properly and that is gonna cost, i mean just look at the issues they are having putting gk104 out in ANY number's. The simple fact that 680 price's have INCREASED since launch should be an indicator of what to expect from Nvidia for the time being. They are gonna use that 6% overall performance "advantage" to milk every $$$ they can from their customer's, fact of doing business :o
Posted on Reply
#19
TheHunter
^
yeah no doubt about that.. Btw if NV lowered Fermi 580gtx at 7970 launch things would be a lot different now, but hey everyone wants a slice of a 500$ cake lol i dont blame them, but still its us who pulled the short straw :p

Casecutter said:
Does that mean they are in stock and available to ship?

Interesting at Egg there's a HIS 7970 reference "like" for $530 No Rebate w/FS
HIS H797F3G2M Radeon HD 7970 3GB 384-bit GDDR5 PCI...
All thet before price cuts or GTX680's anywhere.
Its 1-2 day waiting time (some Polish shop)., That main site is like search engine it looks through all better PC shops in EU.
Posted on Reply
#20
suraswami
hmm hopefully the 6850/70 goes on sale for under $100 and I can add one more to CF he he.
Posted on Reply
#21
techtard
Strangely enough, last time I checked GTX 680s were more expensive here, even before the Radeon price drop.
But I live in Canada, and we probably have a very limited number of the new nV cards available.

And about Powercolor being bad... I dunno. I've been running an overclocked 5850 since launch. The only problem was the stock fan crapped out, but it was running aound 100% for over 2 years.
Just like with most manufacturers, it's down to the luck of the draw and card batch.
Except for maybe Diamond. I have heard nothing but horror stories about those guys. Never owned any of their product though.
Posted on Reply
#22
ChristTheGreat
MikeMurphy said:
Powercolor? Don't forget to factor in the shipping you'll be paying when you send it in for warranty work.
Well, I never had to send back a card to Powercolor.. If the price gets to high I know that I will try other brand. Gigabyte, this is a no go for me, last time, cost me 40$ to send a mobo that I bought 1.5years ago 85$.

The only one I know, that has something in Canada for now, is Asus, which you can ask to send it in Ontario.

Already send a eVGA 7600GT KO a few years ago, I had to pay for shipping to send the card...

Like eidairaman1 said, this might apply to all companies..
Posted on Reply
#23
de.das.dude
Pro Indian Modder
DarkOCean said:
Maybe then i could afford one.:p

Since amd will cut these prices we should expect nvidia do the same on their side?
maybe... i dont think nvidia is as stubborn as intel. and hence arent foolish. If they can cut profits, they will.
Posted on Reply
#24
Totally
I'm not stirring s**t here but just wondering. Anyone else notice that the GTX680 has half as many transistors as the HD7970 and uses the same amount of power, how it does that translate into a larger chip?
Posted on Reply
#25
theoneandonlymrk
de.das.dude said:
maybe... i dont think nvidia is as stubborn as intel. and hence arent foolish. If they can cut profits, they will.
I cant see them dropping prices, and if they do they wont drop in the shops untill supply outreaches demand not the other way round or untill the 7990 or dual 680 come out as they are top of the heap with something, many want , they hold all the cards ,so untill Amd actually counters why Not make all the money you can ,if Nvidia get their dual out in may as sugested in rumours lately then Amd are in desperate need of the 8xxx by xmass latest:D if not Asap in essence they need todo something
Posted on Reply
Add your own comment