Thursday, September 18th 2014
Following the launch of its GeForce GTX 980 and GTX 970 graphics cards, NVIDIA announced discontinuation of three of its top-selling high-end graphics cards, the GeForce GTX 780 Ti, the GeForce GTX 780, and the GeForce GTX 770. The $549 GeForce GTX 980 cannibalizes the GTX 780 Ti and GTX 780; and is cheaper to make, with 2 billion fewer transistors, four fewer memory chips, and a lighter VRM; while the GTX 970 targets several key sub-$350 products, blasting the GTX 770 to irrelevance. NVIDIA also tweaked pricing of its GeForce GTX 760 performance-segment graphics card, which now starts at $219. The company is expected to launch its replacement, the GeForce GTX 960, some time in October, 2014.