Tuesday, September 23rd 2014
MSI Holding Off on GTX 980 Lightning, in Anticipation of Bigger Chip
MSI is reportedly holding off on launching an overclocking-grade GeForce GTX 980 graphics card that you can ride into record-setting competitions, based on its coveted OC Series Lightning brand. The company probably wants to avoid a repeat of last year, when launch of its GeForce GTX 780 Lightning graphics card was closely trailed by NVIDIA's launch of the inherently faster GeForce GTX 780 Ti, and resulting price-cuts for the GTX 780, throwing MSI's inventories in jeopardy. The year before that, MSI launched the Radeon HD 7970 Lightning just weeks before AMD launched the faster HD 7970 GHz Edition.
MSI could stick to selling its Gaming Series GTX 980, equipped with the new Twin Frozr V cooling solution, even offering factory-overclocked variants of the card. This also leads one to wonder if NVIDIA has a third, high-end graphics card based on the GM204 silicon, on the 'cards,' one with higher clock speeds, or a higher temperature-based clock speed throttle, which is currently at a hair-trigger 80°C on the GTX 980.
Source:
NordicHardware
MSI could stick to selling its Gaming Series GTX 980, equipped with the new Twin Frozr V cooling solution, even offering factory-overclocked variants of the card. This also leads one to wonder if NVIDIA has a third, high-end graphics card based on the GM204 silicon, on the 'cards,' one with higher clock speeds, or a higher temperature-based clock speed throttle, which is currently at a hair-trigger 80°C on the GTX 980.
37 Comments on MSI Holding Off on GTX 980 Lightning, in Anticipation of Bigger Chip
A business operates to make money, period. Business do not survive as a business if they are not trying to make money. It's not greed. It's survival.
If you've ever owned a business, or ever will, you will see that the bottom line is you need income to provide for your own family...because you are the one who took the risk to open a business. As your business grows, you will hire employess to help you meet that end. Major corporations are the same way. They cannot employ more people for long than it takes to meet their goals. If you ever work as a manager in a major corporation, you will see this as well.
intel 6 core rig here we come!
I don't think it's a bad thing for MSi to wait for the Ti models to come out, because it probably really hurt the GTX780 lighting sales not being a Ti.
Most of the lightning owners end up doing that any way.