Monday, June 13th 2016

AMD Provides Sneak Peek of Full Line of Radeon RX Series GPUs at E3

Today at Electronic Entertainment Expo (E3) AMD (NASDAQ: AMD) CEO Lisa Su delivered a pre-launch showcase of the full line of forthcoming Radeon RX Series graphics cards set to transform PC gaming this summer by delivering enthusiast class performance and features for gamers at mainstream price points. AMD previously showcased the Radeon RX 480 graphics card, designed for incredibly smooth AAA gaming at 1440p resolution and set to be the most affordable solution for premium VR experiences starting at just $199 SEP for the 4GB version. Joining the Radeon RX family are the newly announced Radeon RX 470 graphics card delivering refined, power-efficient HD gaming, and the Radeon RX 460, a cool and efficient solution for the ultimate e-sports gaming experience.
The Radeon RX Series of graphics processors are designed to transform the PC gaming industry across a variety of form factors, delivering on three fundamental "entitlements" for gamers and game developers:
  • Extraordinary VR experiences at price points never offered before - Previewed at Computex, the Radeon RX Series will expand the VR ecosystem by democratizing exceptional VR experiences, making them available to many form factors and millions of consumers by lowering the cost barriers to entry.
  • Great game content delivered to PC Gamers in real time - Through a combination of Radeon RX Series performance profiles and close-to-the-metal APIs that closely mirror console APIs, AMD believes that developers will be further empowered to co-develop high quality, high performing game content for both consoles and PCs, enhancing the PC gaming ecosystem.
  • Console-class GPU performance for thin and light notebooks - Gaming notebooks have traditionally been large and cumbersome or under-powered for today's gaming needs. The Radeon RX Series addresses this with flagship technology that effectively gives mobile users GPU performance that rivals that of consoles with exceptionally low power and low-z height to drive thin, light and high-performance gaming notebooks, and 1080p 60Hz gaming experiences for both eSports and AAA titles.
Gamers and consumers today are being left behind," said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. "Today only the top 16 percent of PC gamers are purchasing GPUs that deliver premium VR and Gaming experiences.2 Hundreds of millions of gamers have been relegated to using outdated technology. Notebook gamers are often forced to compromise. And tens of millions more can only read about incredible PC VR experiences that they can't enjoy for themselves. That all changes with the Radeon RX Series, placing compelling and advanced high-end gaming and VR technologies within reach of everyone."

Gamers in the market for a new graphics card need look no further than the forthcoming Radeon RX Series, consisting of:
  • Superior technology engineered for unprecedented performance- The Radeon RX Series features the most advanced graphics and gaming technologies ever seen in a GPU priced under $300 SEP, delivering cutting-edge engineering to everyday PC gamers and VR consumers. The Radeon RX Series harnesses the revolutionary Polaris architecture optimized for the 14nm FinFET process, the most cutting-edge process technology in the world featuring the smallest transistors ever used in a GPU, engineered to deliver unprecedented performance and power efficiency from incredibly small and thin chips.
  • Extraordinary VR experiences never widely affordable before - With models starting at $199 SEP, the Radeon RX 480 is the most affordable solution for a premium VR experience, supplying the graphics capability necessary to bring high-quality PC VR experiences from Oculus and HTC3 to anyone who wants it.
  • Future-proof technologies - The Radeon RX Series continues the Radeon tradition of innovation, like being first to 14nm FinFET process technology, first in memory types and bandwidth like HBM, and first to support low overhead gaming APIs. Gamers will enjoy these products for a long time to come with a range of "future-proof" benefits including:
    o Leading DirectX 12 and Vulkan gaming - The Polaris architecture-fueled Radeon RX Series is built to deliver phenomenal DirectX 9, DirectX 10, and DirectX 11 gaming performance, and designed to absolutely scream in DirectX 12 and Vulkan, the future of gaming. Polaris architecture uniquely supports asynchronous compute for superior experiences in games and VR applications using DirectX 12 and Vulkan. AMD brings gamers incredible DirectX 12 and Vulkan game experiences including phenomenal VR content, by collaborating with the top DirectX 12 and Vulkan developers in the world who want to develop on Radeon to bring the best games to market.
    o Next-generation display technologies - Radeon RX Series includes support for next-generation HDR gaming and video on new HDR monitors and TVs. The Radeon RX Series also supports HDMI 2.0b and DisplayPort 1.3/1.4 supporting the new generation of high-resolution HDR and high-refresh displays. The Radeon RX Series features exceptional accelerated H.265 encoding and decoding, enabling effortless streaming or recording of 10-bit 4K video at 60 FPS4.
    o Radeon Software designed to provide the best performance, features, stability and control - Equally as sophisticated as the Radeon RX Series graphics cards is the software that powers them. Radeon Software enables the ultimate in performance, features and stability to ensure an exceptionally smooth and fast out-of-box experience, and one that gets better with age as updates roll out.
Add your own comment

68 Comments on AMD Provides Sneak Peek of Full Line of Radeon RX Series GPUs at E3

#26
medi01
Jism
Well, hatts off for AMD bringing in cards to are equal to 1070 / fury performance, and starting from 200$ and above.
Except that "leak" was a clear fake.
MSI stated it about "chinese dude's leaks".
And benchmark chart is clearly edited.

Anyhow, at 199$:

970/980 levels - is cool
980/Fury levels - is great

I wonder if it is nZilla overhypng 480 to manage to get some people disappointed with great product.


Octopuss
That woman is butt-ugly.
As compared to, say, Huang, that sexy boy...
Sigh.

She's a freaking CEO, not model, FFS, stop being sexist.


Fluffmeister
You might be on to something, clearly the only obstacle to VR becoming a mainstream success is those pesky graphics card prices.
700$ for a GPU and 599$ for a VR
vs
199$ for a GPU and 599$ (soon 399$, thanks, Sony) for a VR

So, 1300$ vs 800$ (600$), hardly noticeable difference indeed.
Posted on Reply
#27
prtskg
Lisa Su said AMD will release Polaris cards in between 100 - 300$. How come this is full line up of polaris if we have seen cards between $ 100 - 200 only?
Posted on Reply
#28
Valdas
prtskg
Lisa Su said AMD will release Polaris cards in between 100 - 300$. How come this is full line up of polaris if we have seen cards between $ 100 - 200 only?
RX 480 8GB is above $200, so technically it's correct. You'll never see marketing saying "between "$155 and $235". People like round numbers thus between 100-300.
Posted on Reply
#29
RejZoR
"Full line" I was expecting some info on Vega. I'm not interested in cards that perform worse than the 1 year old one I already have...
Posted on Reply
#30
atomicus
No 480X or something that can really compete with the big boys? If they have such a card, why are they keeping quiet?
Posted on Reply
#31
dj-electric
Octopuss
Not very representative of the company.[/QUOTE
You're THAT kind of person, i see..
Posted on Reply
#32
Fluffmeister
This is the longest launch EVAR.

medi01
700$ for a GPU and 599$ for a VR
vs
199$ for a GPU and 599$ (soon 399$, thanks, Sony) for a VR

So, 1300$ vs 800$ (600$), hardly noticeable difference indeed.
Of course, but last time i checked those meanies nVidia sell cheaper cards too, and those VR headsets are expensive regardless as you say.
Posted on Reply
#33
deu
Lets complaint about aesthetics like the real hardware entusiast we are!

Ontopic: GJ AMD for giving NVIDIA something to think about! I like the approach to gaming for everyone and not only entusiast willing to pay 400 dollars for a GFX even though Im an entusiast because I know it will mean better performance pr dollar all over as well as more games
Posted on Reply
#34
TheinsanegamerN
ZoneDymo
Not saying that, but more money is more money, people have a finite amount really.
and I think the biggest obstacle really is not price at all but rather what is required to use it, for most people a simple set of glasses was too much for 3d on the tv, this is glasses and then some.
OK, but who has a gaming PC, can spend $800 on an HTC vive, but not mroe then $200 for a GPU? How does this individual gamer have the money to make a gaming PC in this case?

Im not saying its impossible, just that it is a very tiny niche that can afford a vive, but not a GPU to run it.
Posted on Reply
#35
GhostRyder
Notice how all these cards are just RX 480, 470, and 460. There is no mention of cards like the 480X, 470X, and 460x which in my book means one of two things:

1: The yields are mediocre at best and they are stockpiling the higher chips for a later release and releasing the one that don't meet the highest standard first in bulk and at a lower price.

2: There is no X series cards anymore and they are just moving down the lineup like Nvidia (Minus Ti or SE variants unless they come up with a new nomenclature for those).

Either way its a bit odd, what we need is the GPU already to be released and not a bunch of talk with a board in your hand. Just put it to the market and let the card do the talking...
Posted on Reply
#36
Milky
TheinsanegamerN
OK, but who has a gaming PC, can spend $800 on an HTC vive, but not mroe then $200 for a GPU? How does this individual gamer have the money to make a gaming PC in this case?

Im not saying its impossible, just that it is a very tiny niche that can afford a vive, but not a GPU to run it.
I'm afraid I might be that niche! I have bought a Vive and even if I can afford the more expensive GPU it doesn't mean I want to spend more money than I have to!
Posted on Reply
#37
Hiryougan
Fluffmeister
This is the longest launch EVAR.



Of course, but last time i checked those meanies nVidia sell cheaper cards too, and those VR headsets are expensive regardless as you say.
With the release of RX 480 nvidia as of now won't have anything in that performance segment.
Unless they'll sell 970 below 200$ and 980 at ~250-300$ which is impossible imo.
Posted on Reply
#38
ShurikN
Hiryougan
With the release of RX 480 nvidia as of now won't have anything in that performance segment.
Unless they'll sell 970 below 200$ and 980 at ~250-300$ which is impossible imo.
970 would need to be $150 at most, and we all know that ain't gonna happen.
Posted on Reply
#39
efikkan
medi01
700$ for a GPU and 599$ for a VR
vs
199$ for a GPU and 599$ (soon 399$, thanks, Sony) for a VR

So, 1300$ vs 800$ (600$), hardly noticeable difference indeed.
So 62.5% more for >70% more performance
or barely running vs. running well.
Hardly noticeable, indeed.
Posted on Reply
#40
Caring1
medi01
She's a freaking CEO, not model, FFS, stop being sexist.
Is it sexist to state the obvious, or merely politically correct not to say it?
Either way I struggle to filter my thoughts, but I do want to see benchmarks of all these new cards.
Posted on Reply
#41
Fx
natr0n
With some fancy coolers on them it shouldn't even be a concern really.
LOL

The three things I care about in this order is performance, quietness and efficiency. Looks falls in far last.
Posted on Reply
#42
medi01
Fluffmeister
Of course, but last time i checked those meanies nVidia sell cheaper cards too...
Last time I've checked now and for month to come they sell 960, which is spanked by it's fellow 380 from AMD camp.
Oh, and a reminder that you are arguing about RX 480 not bringing VR to the masses.

Caring1
Is it sexist to state the obvious, or merely politically correct not to say it?
I dislike SJWism, dude, but I'm pretty sure the reason nobody made comments about one CEO's looks, but decided to shit on the other about it is difference in their gender.
Posted on Reply
#43
HD64G
Hiryougan
With the release of RX 480 nvidia as of now won't have anything in that performance segment.
Unless they'll sell 970 below 200$ and 980 at ~250-300$ which is impossible imo.
nVidia has stopped production of the 970-980-980Ti since May, so they won't be able to offer much quantity at a loss. RX480 will have alternative only by 1060 and if it is on same price and perf level. So, AMD will be playing in empty field for 2 months with their best vfm GPUs.
Posted on Reply
#44
Casecutter
Divide Overflow
Full lineup? Vega won't be part of the RX series?
ViperXTR
*Full Line of RX series
So RZ 490/Fury/Rage for Vega?

Small Single slot solution with 380X/970 speeds?
Polaris 11 a good 1080p (aka 960) for $100 for all the Intel brand boxes to give the now out-going 1080p gaming upgrade (young upstart teens) and MMROPG gamers a card.

I think the Polaris 10 will provide a 32CU part as a RX470 4Gb as above 380X (up to 970) for 1080p for $150. There the a 36CU part as the RX480 4/8Gb that of the 390X/980 1440p. While when there could still be a 40CU part as a RX490 8Gb (perhaps GDDR5X). As ViperXTR said they could us Vega for a RZ490 4Gb HBM, a middle Fury 8GB, and then a full Vega as he's said a Rage model.

Jism
when selling cards at 1070 performance for less then 200$.
I don't think anyone is saying the RX480 is a competitor to a 1070, though the 8Gb should provide prodigious 1440p for most who might be looking in stepping up to a 27" 1440p Adaptive Sync Monitor and card for <$500 which would be a boon to many gamer hanging with 1080p.

Ferrum Master
Nobody asks you to consider her that way... jeez...
While all I care if they provide a technical understanding and tenacity which I believe this CEO has though a calm and methodical demure, which keeps all competitors looking at what might via against their business plans.
Posted on Reply
#45
natr0n
She focuses less on makeup and more on business. :p
Posted on Reply
#46
BiggieShady
Octopuss
That woman is butt-ugly.
medi01
As compared to, say, Huang, that sexy boy...
Sigh.

She's a freaking CEO, not model, FFS, stop being sexist.
That would be sexist if and only if he or she is less ready to point out an ugly male public figure in the same way. You don't know if that's the case here, but generally speaking it is.
Posted on Reply
#47
truth teller
Jack1n
Damn, those cards look so 2006.
Totally
Surprised no one has made a meme out of that pic
deu
Lets complaint about aesthetics like the real hardware entusiast we are!
i got you fam, modern and good looking
Posted on Reply
#48
FordGT90Concept
"I go fast!1!11!1!"
There's a huge market for these cards. Just look at the options in the price/power segment now and prepare to be underwhelmed. Most of them are designs from 5-6 years ago. I, for one, am glad to see a recommitment to low power cards. Being stuck on 28nm had AMD and NVIDIA trying to out-power each other to get on top--the electric bill suffered for it.
Posted on Reply
#49
cadaveca
My name is Dave
FordGT90Concept
There's a huge market for these cards. Just look at the options in the price/power segment now and prepare to be underwhelmed. Most of them are designs from 5-6 years ago. I, for one, am glad to see a recommitment to low power cards. Being stuck on 28nm had AMD and NVIDIA trying to out-power each other to get on top--the electric bill suffered for it.
Meh. My Skylake/980 SLI rig sips 535W from the wall, and only when I push it in unrealistic ways. GTX980 is 28nm...
Posted on Reply
#50
Frick
Fishfaced Nincompoop
BiggieShady
That would be sexist if and only if he or she is less ready to point out an ugly male public figure in the same way. You don't know if that's the case here, but generally speaking it is.
Naah, still sexist.

Anyway, yaaaaaayyyy low end love! Now make something at the €50 price point!
Posted on Reply
Add your own comment