Wednesday, April 5th 2017

Western Digital Announces a 10TB Variant of WD Purple Surveillance-class HDDs

Western Digital Corporation, a storage industry leader, today announced the availability of the WD Purple 10 TB HDD, the newest member of its high-capacity hard drive line for surveillance applications. According the IHS Markit, anticipated growth of 4K-compliant and high-resolution network cameras over the next few years is driving higher demand for surveillance-class storage to support systems featuring these technologies. With increased capacity and proven leading-edge technology, the WD Purple 10 TB HDD is optimized for 24x7 video surveillance systems and up to 64 high-definition (HD) cameras in home and small business security environments.

"Advanced imaging technology advancements are expanding the value that video surveillance provides for applications ranging from retail and public safety monitoring to smart-city infrastructure, all of which are driving new storage needs," said Brendan Collins, vice president of product marketing. "Our new 10 TB drive inherits the high performance, reliability and endurance qualities of our WD Purple family, with maximum capacity to offer VARs, integrators and consumers a 4K-ready solution for current and next-generation surveillance systems."
"All of us at 45 Drives are excited about the new WD Purple 10 TB hard drive," said Doug Milburn, vice president and Cofounder of 45 Drives/Protocase, Inc. "With so many of our customers in the surveillance industry, it's important for us as a company to have the right products to for their needs. WD Purple hard drives provide the two critical elements to our customers - density and enhanced reliability - all at a reasonable price point."

Optimized to withstand the demands of always-on DVR and NVR recording environments, 10 TB WD Purple hard drives offer low power consumption, exclusive WD technologies and many advanced performance features including:
  • AllFrame 4K Technology - Estimated at two percent of the camera network security camera market in 2017, 4K video surveillance cameras are expected to reach 29 percent by 2020. AllFrame 4K technology enhances ATA streaming support to help reduce video frame loss with proprietary cache policy management technology to improve overall data flow and playback. WD Purple 10 TB HDDs include exclusive firmware enhancements that help protect against video pixilation and interruptions within a surveillance system.
  • HelioSeal Technology - Enabling higher storage capacity and lower power consumption, the WD Purple 10 TB HDD uses the third generation of HelioSeal technology, which has been shipping for over three years and on over 12 million drives as of December 2016.
  • Scalable Surveillance Systems - Designed for 24x7 operations with support for multi-bay systems with an annualized workload rating of 180 TB/year and tarnish-resistant components, WD Purple 10 TB drives are ready for use in demanding high-performance, high-definition small- or large-scale surveillance systems
Engineered for Compatibility
Built for easy integration into new or existing video surveillance systems, WD Purple hard drives are designed and tested to surveillance-class standards and are compatible with industry-leading chassis and chip-sets. Without a current industry standard, WD worked closely with surveillance partners to develop a proprietary benchmark to define and demonstrate performance in surveillance systems.

The new WD Purple 10TB drive complements Western Digital's broader family of advanced storage solutions for the surveillance market, offering a core-to-edge portfolio that supports customers from cloud storage and server systems out to the surveillance cameras.

Price and Availability
WD Purple 10TB HDDs are shipping now. With the new 10TB drive, the surveillance-class hard drive line is available in capacities ranging from 1TB up to 10TB, all covered by a three-year limited warranty. Manufacturers Suggested Retail Price (MSRP) for the 3.5-inch 10TB drive, model #: (WD100PURZ) is $399.99.
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18 Comments on Western Digital Announces a 10TB Variant of WD Purple Surveillance-class HDDs

#1
xkm1948
At that price I would opt for a helium based drive instead of air based. Less heat, less vibration and better reliability.

Also what is WD's obsession with color coding?

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#2
laszlo
seems "surveillance" is the best market ....
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#3
biffzinker
xkm1948 said:
At that price I would opt for a helium based drive instead of air based. Less heat, less vibration and better reliability.
One of the highlights for the drive is "HelioSeal Technology." So it is helium filled. A drive filled with helium last I knew exhibited "higher storage capacity and lower power consumption."

Yep,
Western Digital today announced the first 10TB hard disk drive (HDD) based on its HelioSeal Platform, which hermetically seals helium gas in the drive to decrease friction.
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#4
Ferrum Master
xkm1948 said:
Also what is WD's obsession with color coding?
Calm down, at least they don't put gaming anywhere.
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#5
biffzinker
Ferrum Master said:
Calm down, at least they don't put gaming anywhere.
Or RGB LEDs any/all over the drive.
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#6
erixx
biffzinker said:
Or RGB LEDs any/all over the drive.
Well THAT would exactly and precisely be something USEFULL... mmm: yes!! COLOR CODES again, but for HEAT; ACTIVITY, HEALTH!,so not like in 1st post.. LOL
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#7
silentbogo
xkm1948 said:
Also what is WD's obsession with color coding?
I'd rather have color coding, than dinosaurs or fish....

erixx said:
Well THAT would exactly and precisely be something USEFULL... mmm: yes!! COLOR CODES again, but for HEAT; ACTIVITY, HEALTH!,so not like in 1st post.. LOL
Color codes work much better. For example you can differentiate between those in the following way:
RED - hot!
GOLD - expensive
GREEN - cactus-friendly
BLUE - quiet like a sea breeze
BLACK - fast like a ninja
PURPLE - rainbow unicorns? :kookoo:

The only thing I do not like, is variable RPM. For some reason instead of making HDD quiet, in all of my cases it made them maybe not louder, but at least more noticeable.
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#8
remixedcat
WD blue drives are NOT quiet.. They are loud and slow AF.
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#9
Ferrum Master
remixedcat said:
WD blue drives are NOT quiet.. They are loud and slow AF.
Well... except the 2.5 inchers... they are only slow... but silent.
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#10
lZKoce
As long as it is not blue and green series, I am fine with it.
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#12
silentbogo
remixedcat said:
WD blue drives are NOT quiet.. They are loud and slow AF.
Not if you compare them to BLACK series. Those are audible even if used in a loud workshop. And definitely more quiet than Seagate 7200.11[12][13].
The latter one was the reason I gave up on HDDs at home.
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#14
Shihabyooo
And my 4TB Purple isn't even a month into its testing period!


silentbogo said:

GREEN - cactus-friendly
BLUE - quiet like a sea breeze
WD phased out the Green branding a couple of years ago and started branding its slow ones Blue as well. So you might want to rethink that analogy..
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#15
Gasaraki
So stupid. There is no difference between this and regular helium filled drives. All the colors and they mean nothing. Why can't the "NAS" version of the drive be used in 24/7 surveillance environments? Why Red and Red Pro? Why Red Pro and Re drives?
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#16
silentbogo
Shihabyooo said:
WD phased out the Green branding a couple of years ago and started branding its slow ones Blue as well.
Wow, I did not know about that... I saw that my local distributors are slowly running out of stock on green drives, but I did not suspect that this series is dead.
Just re-checked two of the biggest retailers, and they don't have any greens at all (not counting the old 500GB model).

Then I saw this:
http://www.kitguru.net/components/hard-drives/anton-shilov/western-digital-to-abandon-green-brand-in-favour-of-blue-hdds/
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#17
Fx
Cool, I believe it is now fair to speculate that 10TB WD Reds will be released soon! I've been waiting for this 2 years.

I have zero problems with the color scheme. It works out really well in simplification and practicality instead of memorizing names that would represent 5 brands.

WD Reds and WD Golds take care of all of my storage needs for FreeNAS, VMware and desktop. No use for Purples just yet.
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#18
Nihilus
biffzinker said:
Or RGB LEDs any/all over the drive.
Haha so true! the biggest selling point of hardware this last year has been "RGB -yay!"
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