Thursday, August 30th 2018

NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch

Tom Petersen, NVIDIA's director of technical marketing, in a webcast with HotHardware, expressed confidence in the value of its RTX 20-series graphics cards - but threw a wrench on consumers' pricing expectations, set by NVIDIA's own MSRP. That NVIDIA's pricing for their Founder's Edition graphics cards would give partners leeway to increase their margins was a given - why exactly would they sell at lower prices than NVIDIA, when they have increased logistical (and other) costs to support? And this move by NVIDIA might even serve as a small hand-holding for partners - remember that every NVIDIA-manufactured graphics cad sold is one that doesn't go to its AIB's bottom-lines, so there's effectively another AIB contending for their profits. This way, NVIDIA gives them an opportunity to make some of those profits back (at least concerning official MSRP).
Tom Petersen had this to say on the HotHardware webcast: "The partners are basically going to hit the entire price point range between our entry level price, which will be $499, up to whatever they feel is the appropriate price for the value that they're delivering. (...) In my mind, really the question is saying 'am i gonna ever see those entry prices?' And the truth is: yes, you will see those entry prices. And it's really just a question of how are the partners approaching the market. Typically when we launch there is more demand than supply and that tends to increase the at-launch supply price."

Of course, there were some mitigating words left for last: "But we are working really hard to drive that down so that there is supply at the entry point. We're building a ton of parts and it's the natural behaviour of the market," Tom Petersen continued. "So it could be just the demand/supply equation working its way into retail pricing - but maybe there's more to it than that." Sources: HotHardware Webcast, via PCGamesN
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95 Comments on NVIDIA: Don't Expect Base 20-Series Pricing to Be Available at Launch

#1
Darkoyan
then don't expect any kind of decent numbers being sold. RTX20 is little less than a scam
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#2
DeathtoGnomes
Supply shouldnt be a problem, they've had the 20xx cards in production for a while now. The partners are where there will supply issues since they havent had as much time to "glue" things together.
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#3
B-Real
I just hope that most gamers on the higher-end side will have common sense and let the cards rot on them.
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#4
techx
B-Real, post: 3895001, member: 170068"
I just hope that most gamers on the higher-end side will have common sense and let the cards rot on them.
You won't find common sense in most the gaming community sadly. I think the market will take care of itself though because NVIDIA will not be able to sell at their MSRP prices for very long because I think the market just isn't there. There's a reason the vast majority of gamers are on a 1060 or LESS. Even 1070 & 1080 pricing is considered a pretty exclusive club. Titan level pricing will surely not last.
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#5
the54thvoid
I can afford it but I refuse to pay it.

My GTX1080ti will keep me company for a while yet.
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#6
CrAsHnBuRnXp
If only the 2080 Strix was avail for preorder...
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#7
altcapwn
Darkoyan, post: 3894982, member: 181407"
then don't expect any kind of decent numbers being sold. RTX20 is little less than a scam
I'm pretty sure they will be sold out. If I could have the money, I would maybe think about buying one. But I'm the kind of guy that don't encourage those practice and I wouldn't bother buying one right now. Not everybody is like that tho.

The GTX 1080/TI is a bargain right now and if somebody needs to buy a GPU, I encourage anyone to buy one. I think they push the marketing of the RTX series because of the GTX overstock, they try to make the people forget about how cheap they are right now and how powerful they are to people playing 1080p.
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#8
cucker tarlson
CrAsHnBuRnXp, post: 3895033, member: 44048"
If only the 2080 Strix was avail for preorder...
You should wait for reviews anyway.

I have no horse in this race except for very high hopes for 2070 matching 1080Ti or coming very close. 2080 is going to be a meh deal compared to 2070 while 2080Ti is just ridiculous at $1000 even though it will offer amazing performance.
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#9
GinoLatino
B-Real, post: 3895001, member: 170068"
I just hope that most gamers on the higher-end side will have common sense and let the cards rot on them.
Like my you will (yet again) be let down by people.

techx, post: 3895016, member: 131034"
Even 1070 & 1080 pricing is considered a pretty exclusive club.
Agreed!
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#10
CrAsHnBuRnXp
cucker tarlson, post: 3895039, member: 173472"
You should wait for reviews anyway.
I have a 980. Reviews wont matter.
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#11
RejZoR
B-Real, post: 3895001, member: 170068"
I just hope that most gamers on the higher-end side will have common sense and let the cards rot on them.
Well, for someone building a new system and not upgrading, you can't really blame them for going with the latest product. I know I would. But if you already have something decent from Pascal range, you can pass. But it has been this way for ages anyway, so nothing new...
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#12
cucker tarlson
CrAsHnBuRnXp, post: 3895048, member: 44048"
I have a 980. Reviews wont matter.
Would you say that if 2080 is 10% faster than 2070 for $200 more and all they have to justify it is gigarays or whatever it is called ?
I like buying new gen cards too,I'm itching to upgrade even though I have stellear performance on 1080, but pre ordering rtx is just silly unless you absolutely do not care about perf/price.
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#13
yeeeeman
The strategy makes sense. They have a lot of inventory from Pascal to sell, so they drop the price in order for all the cards to sell within the next few months. At the same time, enough curious or stupid rich kids will buy an RTX card so, all in all, it is a win for nvidia. Also, lets not forget, Turing is a 750mm2 chip, you cannot sell it at the same price as the previous gen chip which was 350mm2.
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#14
Steevo
Enthusiast pricing for entry level GPU. I know inflation hasn't doubled since 2000, but dammit, they are going to charge like it has.

yeeeeman, post: 3895076, member: 127591"
The strategy makes sense. They have a lot of inventory from Pascal to sell, so they drop the price in order for all the cards to sell within the next few months. At the same time, enough curious or stupid rich kids will buy an RTX card so, all in all, it is a win for nvidia. Also, lets not forget, Turing is a 750mm2 chip, you cannot sell it at the same price as the previous 350mm2 chip.
If I make a coffee table that looks like an IKEA knockoff but it took me 5000 hours and I want a million dollars for it, it doesn't mean it's actually worth that.

But then again, everything is worth what someone (sucker) is willing to pay.
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#15
TheOne
I don't ever recall seeing a 10 series card release for MSRP either, of course it's usually NVIDIA's cards that sale for MSRP, which would make the FE pricing the actual MSRP and the MSRP the minimum their allowed to sale them for, I wonder if NVIDIA could get in trouble for this bait and switch pricing.
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#16
cucker tarlson
Steevo, post: 3895077, member: 19251"
Enthusiast pricing for entry level GPU. I know inflation hasn't doubled since 2000, but dammit, they are going to charge like it has.



If I make a coffee table that looks like an IKEA knockoff but it took me 5000 hours and I want a million dollars for it, it doesn't mean it's actually worth that.

But then again, everything is worth what someone (sucker) is willing to pay.
since when performance between 1080 and 1080ti (worst case scenario for 2070) is entry level ? It's faster than AMD's current highest end liquid cooled hbm2 card that came out last year.
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#17
Moofachuka
Price will only come down once they clear out the 10 series...
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#18
GhostRyder
the54thvoid, post: 3895018, member: 79251"
I can afford it but I refuse to pay it.

My GTX1080ti will keep me company for a while yet.
Same, I decided to keep my Titan X (Pascal) just because the pricing was a little ridiculous for the 2080ti (Even though I paid for the Titan X). Not a big fan of the new pricing structure.
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#19
CrAsHnBuRnXp
cucker tarlson, post: 3895058, member: 173472"
Would you say that if 2080 is 10% faster than 2070 for $200 more and all they have to justify it is gigarays or whatever it is called ?
I like buying new gen cards too,I'm itching to upgrade even though I have stellear performance on 1080, but pre ordering rtx is just silly unless you absolutely do not care about perf/price.
Yup, id still do it.
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#20
theoneandonlymrk
Moofachuka, post: 3895086, member: 46319"
Price will only come down once they clear out the 10 series...
You can hope, personally I think the the size of the die makes these high to Uber priced for their life, They will be redundant about the same time they are affordable, imho.

Just too expensive to make , and that's just the Gpu ,bring memory into the equation ,,and Nvidia fans are going to pay over the msrp for the next year imho with the odd week long exception.

Nvidias Pr is on form, we're all in trouble.
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#21
cucker tarlson
theoneandonlymrk, post: 3895096, member: 82332"
You can hope, personally I think the the size of the die makes these high to Uber priced for their life,
That is inevitable,sadly. Big die = low yeld = big costs.

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#22
sweet
yeeeeman, post: 3895076, member: 127591"
The strategy makes sense. They have a lot of inventory from Pascal to sell, so they drop the price in order for all the cards to sell within the next few months. At the same time, enough curious or stupid rich kids will buy an RTX card so, all in all, it is a win for nvidia. Also, lets not forget, Turing is a 750mm2 chip, you cannot sell it at the same price as the previous gen chip which was 350mm2.
The chip is too big because it was originally aimed for AI. Most of the real estate are not really beneficial for games. AND nVidia PR is really working overtime to push those features as "Gaming".

If they instead just gave a true Dx 12 card with a-sync and used that 750mm2 for good old CUDAs, the price would be justified.
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#23
moproblems99
cucker tarlson, post: 3895039, member: 173472"
I have no horse in this race except for very high hopes for 2070 matching 1080Ti or coming very close.
It better. MSRP on release days are only about 15% apart. Therefore, I expect it to be at least on par performance wise because ray tracing is garbage at the moment. It may be better next gen but seems pretty pointless right now.
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#24
LFaWolf
I am not an nVidia fanboy but wow, so much nVidia bashing. Are the prices too high? I don't know. It really depends on your situation. According to the CEO they spent 10 years of R&D (definitely with numerous failures) to get to this point. It is just like pharmaceutical companies charge a lot of money for a new drug. They spent a lot of time with trials and failures to get the products market ready. They have to recoup the cost somehow. It is called capitalism at work. Don't like it, don't buy it. But calling others sucker for buying them? That is sour grapes.

We pre-ordered 2 because of one thing - tensor cores. Previously to get 600 tensor cores we had to shell out for Titan V @$3000 each. Now the 2080 ti packs the same tensor cores count at less than half the price. We have to try them out to see how they fare. It is a bargain in my opinion, but like I said, it depends on your situation. For gaming though, if they can do 4k very well, then I think it is an okay deal if you can afford it.

There are no better alternatives, gaming or work load-wise. AMD has nothing that is even close at this point.
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#25
cucker tarlson
LFaWolf, post: 3895117, member: 165861"
I am not an nVidia fanboy but wow, so much nVidia bashing. Are the prices too high? I don't know. It really depends on your situation. According to the CEO they spent 10 years of R&D (definitely with numerous failures) to get to this point. It is just like pharmaceutical companies charge a lot of money for a new drug. They spent a lot of time with trials and failures to get the products market ready. They have to recoup the cost somehow. It is called capitalism at work. Don't like it, don't buy it. But calling others sucker for buying them? That is sour grapes.

We pre-ordered 2 because of one thing - tensor cores. Previously to get 600 tensor cores we had to shell out for Titan V @$3000 each. Now the 2080 ti packs the same tensor cores count at less than half the price. We have to try them out to see how they fare. It is a bargain in my opinion, but like I said, it depends on your situation. For gaming though, if they can do 4k very well, then I think it is an okay deal if you can afford it.

There are no better alternatives, gaming or work load-wise. AMD has nothing that is even close at this point.
They took a gamble going into developing AI and RT acceleration instead of raw compute power,time will tell whether that was a good decision in the long run, they're a smart company though they are ruthless at the same time.
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