Monday, October 29th 2018
GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail
While GALAX has introduced numerous solid graphics cards over the years, their product names are a bit of a mouthful, or in some cases just odd. The latest example being their EX OC "White Gamer" line, which, let's face it, is a tad off-putting to say the least. Of course we know that GALAX aren't racist, but you have to wonder how something like this happens. It probably comes down to marketing focusing too much on buzzwords, forgetting the context of said words in the process. In my humble opinion you can trace it back to the fact every company has to stick "Gaming" in every product name or on every box. In this case you would think the fact the product is a graphics card for gaming would be enough to get the point across.
It all started with MSI in 2013, when NVIDIA Kepler was all the rage. They released the "MSI GTX 780 Gaming", which was an amazing product, better than what most other graphics cards vendors had to offer. Competitors were surprised by the success of MSI's new cards and instead of searching into the reasons for their own products failures, their conclusion was that it must be the "Gaming" name, that drove the sales, so suddenly everybody started to fluff up their product names.
Keeping in mind how popular white build themes have been the last few years, catering to that market can be considered a smart move by GALAX. Sadly in this case adding a color to "Gamer" resulted in what can only be described as an awful product name. While in this case I feel it is better to laugh it off as a huge marketing failure, it is hopefully something GALAX and other companies can learn from. Suffice to say you do not need "Gamer" in every product name, lets see some originality for once please. And no, using "Gamer" instead of "Gaming" is not originality. With that said, currently the various "White Gamer" products lack product and UPC codes. Which means there might be enough time for GALAX to correct the potential mistake before the social justice warriors begin marching with pitchforks in hand.
Terrible product names aside, the GALAX GeForce RTX 2080 and 2070 EX OC "White Gamer" models feature triple fan coolers, aluminum backplates, and RGB illumination. They should, considering the company's track record be solid performers, packing everything potential buyers look for. However, with that product name, I can't see the series being anything more than a bad joke. What is truly head scratching is the fact that GALAX already has white themed cards, such as their OC White, EX OC White, EX-SNPR WHITE etc. So why they felt the need to reinvent the wheel leaves me a bit baffled. Still, this is a prime example of unfortunate product naming and here's hoping the mistake is fixed before its too late.
If you know of any other products with exceptionally bad names let us know in the comments.
Update Oct 30, 8 pm UTC:
GALAX has changed their product name to "RTX 2080 EX OC Gamer" and also fixed the packaging photos to use the correct images.
Source:
Galax
It all started with MSI in 2013, when NVIDIA Kepler was all the rage. They released the "MSI GTX 780 Gaming", which was an amazing product, better than what most other graphics cards vendors had to offer. Competitors were surprised by the success of MSI's new cards and instead of searching into the reasons for their own products failures, their conclusion was that it must be the "Gaming" name, that drove the sales, so suddenly everybody started to fluff up their product names.
If you know of any other products with exceptionally bad names let us know in the comments.
Update Oct 30, 8 pm UTC:
GALAX has changed their product name to "RTX 2080 EX OC Gamer" and also fixed the packaging photos to use the correct images.
117 Comments on GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail
The only people that get offended by this are millennials, snowflakes, feminists and people who more than likely sat a gender studies course in university -- In fact, ive most likely already offended some people by offering my opinion...
I can understand why the name can be seen offensive. But lets not jump the gun here and REMEMBER that Galax is a Chinese company and Chinese companies dont necessarily English good and they have no reason to even though it may help sales.
Its obvious that something was lost in translation as chinese to english translation is always weird or derpy due to how the chinese language is... Sometimes its a little back to front in more ways than one and I am Chinese so id like to think that i know what im talking about.
EX-SNPR WHITE
No where I can see what is being described as "White Gamer".
www.galax.com/en/graphics-card/20-series/galax-geforce-rtx-2070-ex-oc-white-gamer.html
but anyways this is a editorial its satire and its hilarious
www.galax.com/en/graphics-card/galax-geforce-rtx-2080-ex-oc-white-gamer.html
The link is at the bottom of the article where it says "Source: Galax"
AT BEST, it should be called a "multi-colored" card IMHO :D
Why oh why would it be so damned friggin hard to actually make an all-white card anyways ?
Is it because they don't wanna spend the extra .0003279 worth of extra pigment, or perhaps they don't wanna be accused of being racist ?
Ultra White Gamer
There is a white gamer in the pic
What I think gets lost in the article and to people here is how stupid it is to add Gamer / Gaming to every damn product that comes out. As if the flashy LED lights, extreme cooling and the fact in this case its a GeForce card lol doesnt seem to be enough to sell the GAMING thing so they add it to everything just to make damn sure. Lets add more buzzwords that always works right?
Can you imagine if this shit spilled over into consoles LOL,
PS5 Ultra Gaming,
Dualshock 5 Gaming Edition
Xbox One Xtreme Gamer Edition.
Nah who ever gets offended by this have too much free time on their hands, or too few grey matter in their brains.
Honestly I think media has been giving too much attention to a tiny amount of political extreme population. It just fanning the flames for the sake of attracting eyeballs.
It offends Queen Lizzie, God bless her silken socks. How about, Commonwealth of Gamers, or Empire of...
Oh, wait.
This is simply a cheap shot for a posting mistake on a website.. with what I can only assume is the hope that the OP will achieve internet glory by having a thread go viral by exploiting what is likely a non native English speaker trying to list the item on their website.
OP should think twice before trying to create a viral shit storm over nothing... It says right on the box.