Monday, October 29th 2018

GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail

While GALAX has introduced numerous solid graphics cards over the years, their product names are a bit of a mouthful, or in some cases just odd. The latest example being their EX OC "White Gamer" line, which, let's face it, is a tad off-putting to say the least. Of course we know that GALAX aren't racist, but you have to wonder how something like this happens. It probably comes down to marketing focusing too much on buzzwords, forgetting the context of said words in the process. In my humble opinion you can trace it back to the fact every company has to stick "Gaming" in every product name or on every box. In this case you would think the fact the product is a graphics card for gaming would be enough to get the point across.

It all started with MSI in 2013, when NVIDIA Kepler was all the rage. They released the "MSI GTX 780 Gaming", which was an amazing product, better than what most other graphics cards vendors had to offer. Competitors were surprised by the success of MSI's new cards and instead of searching into the reasons for their own products failures, their conclusion was that it must be the "Gaming" name, that drove the sales, so suddenly everybody started to fluff up their product names.
Keeping in mind how popular white build themes have been the last few years, catering to that market can be considered a smart move by GALAX. Sadly in this case adding a color to "Gamer" resulted in what can only be described as an awful product name. While in this case I feel it is better to laugh it off as a huge marketing failure, it is hopefully something GALAX and other companies can learn from. Suffice to say you do not need "Gamer" in every product name, lets see some originality for once please. And no, using "Gamer" instead of "Gaming" is not originality. With that said, currently the various "White Gamer" products lack product and UPC codes. Which means there might be enough time for GALAX to correct the potential mistake before the social justice warriors begin marching with pitchforks in hand.
Terrible product names aside, the GALAX GeForce RTX 2080 and 2070 EX OC "White Gamer" models feature triple fan coolers, aluminum backplates, and RGB illumination. They should, considering the company's track record be solid performers, packing everything potential buyers look for. However, with that product name, I can't see the series being anything more than a bad joke. What is truly head scratching is the fact that GALAX already has white themed cards, such as their OC White, EX OC White, EX-SNPR WHITE etc. So why they felt the need to reinvent the wheel leaves me a bit baffled. Still, this is a prime example of unfortunate product naming and here's hoping the mistake is fixed before its too late.

If you know of any other products with exceptionally bad names let us know in the comments.

Update Oct 30, 8 pm UTC:
GALAX has changed their product name to "RTX 2080 EX OC Gamer" and also fixed the packaging photos to use the correct images. Source: Galax
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115 Comments on GALAX GeForce EX OC "White Gamer" Series: Epic Product Name Fail

#1
cucker tarlson
The box says Gamer White,the site got it wrong.And in all honesty,this is a white gaming card,so I don't know what the hell all the fuss is about.
Posted on Reply
#2
Jack1n
I am sure it is just a misunderstand in translation, nothing to go crazy about.
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#3
FreedomEclipse
~Technological Technocrat~
Total non issue.

The only people that get offended by this are millennials, snowflakes, feminists and people who more than likely sat a gender studies course in university -- In fact, ive most likely already offended some people by offering my opinion...

I can understand why the name can be seen offensive. But lets not jump the gun here and REMEMBER that Galax is a Chinese company and Chinese companies dont necessarily English good and they have no reason to even though it may help sales.

Its obvious that something was lost in translation as chinese to english translation is always weird or derpy due to how the chinese language is... Sometimes its a little back to front in more ways than one and I am Chinese so id like to think that i know what im talking about.
Posted on Reply
#4
T4C Fantasy
CPU & GPU DB Maintainer
"FreedomEclipse said:
Total non issue.

The only people that get offended by this are millennials, snowflakes, feminists and people who more than likely sat a gender studies course in university -- In fact, ive most likely already offended some people by offering my opinion...

I can understand why the name can be seen offensive. But lets not jump the gun here and REMEMBER that Galax is a Chinese company and Chinese companies dont necessarily English good and they have no reason to even though it may help sales.

Its obvious that something was lost in translation as chinese to english translation is always weird or derpy due to how the chinese language is... Sometimes its a little back to front in more ways than one and I am Chinese so id like to think that i know what im talking about.
i agree but if it said black gamer it would cause problems xD, but its not a bad translation anyways this is just the name. Gamer White is the right one its on the box.
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#7
Fluffmeister
Fret not, below this shocking news is the EVGA RTX 2080 Ti BLACK EDITION.
Posted on Reply
#8
Cybrnook2002
Remember this one?



[MEDIA=twitter]1045053604388790272[/MEDIA]
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#10
Turmania
We live in such times, that I`m scared to paint the walls in my house to `white`.
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#11
bonehead123
From what I am seeing in the photos and contrary to popular belief, this is NOT a WHITE card at all..... merely a black pcb and aluminum bracket with white fan blades and shroud....

AT BEST, it should be called a "multi-colored" card IMHO :D

Why oh why would it be so damned friggin hard to actually make an all-white card anyways ?

Is it because they don't wanna spend the extra .0003279 worth of extra pigment, or perhaps they don't wanna be accused of being racist ?
Posted on Reply
#12
gunbuster
They should just go full Galax letter dropping crazy and call it the Hiteamer
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#13
Basard
We need to bring back beige everything....
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#14
WithoutWeakness
"bonehead123 said:
From what I am seeing in the photos and contrary to popular belief, this is NOT a WHITE card at all..... merely a black pcb and aluminum bracket with white fan blades and shroud....

AT BEST, it should be called a "multi-colored" card IMHO :D

Why oh why would it be so damned friggin hard to actually make an all-white card anyways ?

Is it because they don't wanna spend the extra .0003279 worth of extra pigment, or perhaps they don't wanna be accused of being racist ?
Likely the same PCB as a half-dozen other RTX models they are selling. I would expect 2-3 models each of RTX 2070, 2080, and 2080 Ti that all use the same PCB with different coolers/shrouds and different clock speeds from Galax. They usually splurge for the all-white card including PCB for their Hall of Fame lineup: http://www.galax.com/en/graphics-card/hof.html
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#15
Cybrnook2002
"Basard said:
We need to bring back beige everything....
Noctua, ahead of the curve :-)
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#16
Steevo
Its like we are stuck in a loop of being offended by something, lets just say we don't this time and for the rest of the year instead.
Posted on Reply
#17
moproblems99
"bonehead123 said:
From what I am seeing in the photos and contrary to popular belief, this is NOT a WHITE card at all..... merely a black pcb and aluminum bracket with white fan blades and shroud....

AT BEST, it should be called a "multi-colored" card IMHO :D

Why oh why would it be so damned friggin hard to actually make an all-white card anyways ?

Is it because they don't wanna spend the extra .0003279 worth of extra pigment, or perhaps they don't wanna be accused of being racist ?
While it may not be applicable here, there are pigments that actually weaken plastics, black is usually safe.
Posted on Reply
#18
Papahyooie
"FreedomEclipse said:
Total non issue.

The only people that get offended by this are millennials, snowflakes, feminists and people who more than likely sat a gender studies course in university -- In fact, ive most likely already offended some people by offering my opinion...

I can understand why the name can be seen offensive. But lets not jump the gun here and REMEMBER that Galax is a Chinese company and Chinese companies dont necessarily English good and they have no reason to even though it may help sales.

Its obvious that something was lost in translation as chinese to english translation is always weird or derpy due to how the chinese language is... Sometimes its a little back to front in more ways than one and I am Chinese so id like to think that i know what im talking about.
You DO realize most of us millennials are in our thirties now, right? I'm sure there are plenty of millennials that get triggered by this sort of thing, but there's also plenty of GenX and Boomers that are the same. We've got careers and kids at this point. Ain't nobody got time to be worried about some graphics card's name.
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#19
E-Bear
Could have been worse if the card was named "White Supreme" ;)
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#20
T4C Fantasy
CPU & GPU DB Maintainer
"E-Bear said:
Could have been worse if the card was named "White Supreme" ;)
White Supreme Gamer haha or
Ultra White Gamer

There is a white gamer in the pic
Posted on Reply
#21
red_stapler
"Papahyooie said:
I'm sure there are plenty of millennials that get triggered by this sort of thing, but there's also plenty of GenX and Boomers that are the same. We've got careers and kids at this point. Ain't nobody got time to be worried about some graphics card's name.
I think the only millennial being triggered here is the strawman he created.
Posted on Reply
#22
cucker tarlson
"T4C Fantasy said:
White Supreme Gamer haha or
Ultra White Gamer
That'd be cracker !
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#23
crazyeyesreaper
Chief Broken Rig
This article has done its job people are talking and its surprisingly light hearted. See we can be a great community! lmao, yeah its an editorial take it for what its worth. This is why things should be double and triple checked before a product launch.

What I think gets lost in the article and to people here is how stupid it is to add Gamer / Gaming to every damn product that comes out. As if the flashy LED lights, extreme cooling and the fact in this case its a GeForce card lol doesnt seem to be enough to sell the GAMING thing so they add it to everything just to make damn sure. Lets add more buzzwords that always works right?

Can you imagine if this shit spilled over into consoles LOL,

PS5 Ultra Gaming,
Dualshock 5 Gaming Edition
Xbox One Xtreme Gamer Edition.
Posted on Reply
#24
xkm1948
TRIIIIIIIIIIIIIIIIIIIIIIGERED!

Nah who ever gets offended by this have too much free time on their hands, or too few grey matter in their brains.

Honestly I think media has been giving too much attention to a tiny amount of political extreme population. It just fanning the flames for the sake of attracting eyeballs.
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#25
the54thvoid
I don't agree with ROG - Republic of Gamers.

It offends Queen Lizzie, God bless her silken socks. How about, Commonwealth of Gamers, or Empire of...

Oh, wait.
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