Thursday, May 16th 2019

Microsoft Partners with Sony on Gaming and AI

Sony Corporation (Sony) and Microsoft Corp. (Microsoft) announced on Thursday that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.

Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony's game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community.
As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sony's cutting-edge image sensors with Microsoft's Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony's semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft's advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

"Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality," said Kenichiro Yoshida, president and CEO of Sony. "PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company's cutting-edge technology in a mutually complementary way will lead to the creation of new value for society."

"Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation," said Satya Nadella, CEO of Microsoft. "Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers."

Going forward, the two companies will share additional information when available.
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15 Comments on Microsoft Partners with Sony on Gaming and AI

#1
s3thra
The old dogs teaming up in response to Google Stadia?
Posted on Reply
#2
funkymonky
s3thra said:

The old dogs teaming up in response to Google Stadia?
Google Stadia will fail, we already have geforce experience
Posted on Reply
#3
lynx29
it will all fail. because i refuse to game at 60hz ever again.
Posted on Reply
#4
GoldenX
s3thra said:

The old dogs teaming up in response to Google Stadia?
Or the Switch.
Posted on Reply
#5
dinmaster
Just cross-platform already. I want to play ps4 and play with my friends on Xbox. I play mostly pc and want to play with both. We need the trifecta cross play!
Posted on Reply
#6
Chomiq
GoldenX said:

Or the Switch.
You probably missed the part about MS publishing Hellblade and Cuphead on Switch, along with introduction of Xbox Live support.
Posted on Reply
#7
GoldenX
Chomiq said:

You probably missed the part about MS publishing Hellblade and Cuphead on Switch, along with introduction of Xbox Live support.
Or Sony adding a bunch of FF and allowing Persona 5 on Switch. The point is, the tablet toy is taking share from them.
Posted on Reply
#8
Chomiq
GoldenX said:

Or Sony adding a bunch of FF and allowing Persona 5 on Switch. The point is, the tablet toy is taking share from them.
That Persona game on Switch is developed by the studio responsible for Dynasty Warriors series and is an action RPG. Nothing to do with Persona 5 except for some story elements. FF launched on NES and has been multiplatform for years.
Posted on Reply
#9
Rahnak
GoldenX said:

Or Sony adding a bunch of FF and allowing Persona 5 on Switch. The point is, the tablet toy is taking share from them.
I'm not sure it's taking share away from them (at least not a considerable amount).. I think their use cases don't really overlap as much as the PS4 and xbone. I see the switch as more of a mobile console. I would have one along my PS4 not instead of.
Posted on Reply
#10
ratirt
funkymonky said:

Google Stadia will fail, we already have geforce experience
You are joking with this right? NV experience?
NV doesn't have the network infrastructure for what Stadia offers. Teaming up with others to get it running and it still didn't impress. I've seen the Google&AMD Stadia keynote and NV experience is like amateur's play compared to what Stadia offers and support you're gonna get.

Just wonder, since Sony is going to run on AMD now. Is there any relation that may involve Microsoft and AMD working together as well? There must be more support for AMD graphics from Microsoft since Sony teamed up with MS? or it doesn't matter at all?
Posted on Reply
#11
enxo218
mediocrity and censorship come together...as a service
Posted on Reply
#12
theoneandonlymrk
ratirt said:

You are joking with this right? NV experience?
NV doesn't have the network infrastructure for what Stadia offers. Teaming up with others to get it running and it still didn't impress. I've seen the Google&AMD Stadia keynote and NV experience is like amateur's play compared to what Stadia offers and support you're gonna get.

Just wonder, since Sony is going to run on AMD now. Is there any relation that may involve Microsoft and AMD working together as well? There must be more support for AMD graphics from Microsoft since Sony teamed up with MS? or it doesn't matter at all?
Good points ,I can't help but hope this pans out.
As i do stadia and Nvidia now or whatever it becomes.
More ways to play better games is all good.

But i do hope crossplay is not involved, they need to stop cheaters somehow before that for me.
That's why I like the idea , surely better security and anti cheat would also follow.
Posted on Reply
#13
ratirt
theoneandonlymrk said:

Good points ,I can't help but hope this pans out.
As i do stadia and Nvidia now or whatever it becomes.
More ways to play better games is all good.

But i do hope crossplay is not involved, they need to stop cheaters somehow before that for me.
That's why I like the idea , surely better security and anti cheat would also follow.
Agree. The cheaters are everywhere. I hate this cause it takes all the fun from a game. I hope and do believe they will somehow manage to overcome this kinda serious issue.
Posted on Reply
#14
GoldenX
Rahnak said:

I'm not sure it's taking share away from them (at least not a considerable amount).. I think their use cases don't really overlap as much as the PS4 and xbone. I see the switch as more of a mobile console. I would have one along my PS4 not instead of.
Not here, but overseas: https://www.animenewsnetwork.com/daily-briefs/2019-05-16/famitsu-switch-outsells-combined-sales-of-ps4-ps4-pro-in-japan/.146772
So this may be an idea to gain traction and implement some new combined services.
Posted on Reply
#15
Rahnak
GoldenX said:

Not here, but overseas: https://www.animenewsnetwork.com/daily-briefs/2019-05-16/famitsu-switch-outsells-combined-sales-of-ps4-ps4-pro-in-japan/.146772
So this may be an idea to gain traction and implement some new combined services.
I had read about that already and it's very interesting. In the article I read, a few people in the comments attributed the higher sales of the Switch to a couple of factors related to it being mobile (people playing during commute, lack of space at home), but it lacked the numbers for the previous gen that your linked article has and that seem to debunk those theories, as the Wii U wasn't mobile.

Still, if those numbers are correct, the PS4 saw an incredible boost in sales compared to the PS3 in Japan, so it didn't lose market to the Switch, even though the Switch also sold more than the previous gen.

I guess all we can say is that current gen has been a great success for both Sony and Nintendo.
Posted on Reply
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