Monday, July 29th 2019

Japanese DIY Market Goes Big on Ryzen: 68.6% Market Share for AMD

The Japanese DIY PC market has developed a strong appetite for AMD Ryzen processors, with PC Watch reporting sales data aggregated by BCN across leading retailers. In the DIY space, AMD processors now hold a monstrous 68.6 percent market share. Data was collected from Amazon Japan, Bic Camera, EDION, etc., and distributors who supply to brick-and-mortar PC hardware stores. AMD's market share started its upward trend from September 2018, when it stood at 20 percent, propelled mainly by shortages of Intel processors in the DIY channel, overpricing of Intel processors, discounts on AMD 2nd generation Ryzen processors; and the recent introduction of 3rd generation Ryzen processors which are both priced reasonably and outperform Intel at every price-point.

AMD's problem area continues to be OEMs and the pre-built PC market, which makes up a bulk of processor sales for Intel. Despite the upperhand with pricing, performance, and efficiency, the company isn't able to match Intel in design-wins. Intel is able to retain its stranglehold over the OEM space with volume pricing and prioritizing the OEM channel over the DIY retail channel. In Japan, pre-built desktops and notebooks with AMD processors make up a paltry 14.7 percent of the market, although that number is still crawling upward. Perhaps AMD needs faster processor models with integrated graphics to appease OEMs?
Source: PC Watch
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10 Comments on Japanese DIY Market Goes Big on Ryzen: 68.6% Market Share for AMD

#1
HD64G
Tables have turned indeed for the DIY PC market as we predicted. OEMs have some huge contracts with incentives that keep them almost obliged to sell more Intel CPUs. Only way to change this is if most customers constantly ask to buy one of the few AMD OEM PCs available. Then, the OEMs will get the clear message and alter their strategy.
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#2
cucker tarlson
+20% over july 19 ? wouldn't that be sales share ?
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#3
Manu_PT
HD64G
Tables have turned indeed for the DIY PC market as we predicted. OEMs have some huge contracts with incentives that keep them almost obliged to sell more Intel CPUs. Only way to change this is if most customers constantly ask to buy one of the few AMD OEM PCs available. Then, the OEMs will get the clear message and alter their strategy.
It depends on the perspective. Here in Portugal the most sucessful chips are the obvious R5 3600 and.... The 9700k. 9700k even sold out a week ago. A lot of people waited for Zen2 reviews to see if Amd could beat intel on Esports titles/gaming. When they seen it didnt, 9700k started to sell like hot cakes.

R5 3600 too, as the best budget friendly gaming cpu, and 9700k as the "no compromises" one.

The best 2 gaming CPUs for the money.
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#4
Nuke Dukem
Japanese DIY Market Goes Big on Ryzen: 68.6% Market Share for AMD]
So it would only seem logical to conclude that Ryzen is, erm, "big in Japan", eh?

I'll see myself out now :laugh:
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#5
kanecvr
"Despite the upperhand with pricing, performance, and efficiency, the company isn't able to match Intel in design-wins. Intel is able to retain its stranglehold over the OEM space with volume pricing and prioritizing the OEM channel over the DIY retail channel. "

It's pentium 4 vs Athlon 64 all over again. Back then OEMs were also very slow to offer AMD based machines, and intel sold the bult of it's CPUs that way, despite the fact that the Athlon 64 had much better IPC, used less power and was cheaper (both CPUs and mainboards) then it's intel counterparts.

I guess this is because OEMs were offered huge discounts and it was more profitable for them to sell intel based machines.
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#6
bug
It's not unexpected AMD outsells Intel (not in Japan, but really, anywhere). Whoever needs Intel, has probably bought Intel by now. I mean, whatever Intel is offering, was already available a year ago. Why would I wait to buy till now?
Of course, Ryzen (especially in its third iteration) being really good doesn't hurt either ;)
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#7
cucker tarlson
bug
It's not unexpected AMD outsells Intel (not in Japan, but really, anywhere). Whoever needs Intel, has probably bought Intel by now. I mean, whatever Intel is offering, was already available a year ago. Why would I wait to buy till now?
Of course, Ryzen (especially in its third iteration) being really good doesn't hurt either ;)
yesh,sure,but that's cause intel ain't doing jack shit.if they were pushing new cpus people would buy more intel too.
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#8
bug
cucker tarlson
yesh,sure,but that's cause intel ain't doing jack shit.if they were pushing new cpus people would buy more intel too.
Sure, but this isn't a woulda coulda shoulda thread ;)
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#9
GoldenX
When the eroge players are less biased than the average gamer.
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#10
Fluffmeister
Interesting, looks like people need to switch to the poor underdog... Intel.
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