Friday, September 6th 2019

Intel Sourgrapes AMD's Creator Performance Leadership with Laughably Dubious Data

Intel as part of its IFA Berlin client-segment presentation resorted to some very juvenile marketing tactics, inviting criticism from noted PC enthusiast Der8auer. Intel scampered to reclaim its market position in the PC gaming space with the announcement of the Core i9-9900KS 8-core processor, which armed with a 5.00 GHz all-core Turbo Boost frequency, is expected to cement the company's gaming performance leadership. The company didn't leave it at that, and went on to attack AMD's creator performance leadership.

Der8auer observed something curious about a few slides in particular that Intel used to discredit AMD's high-end desktop processors, relating to its Creator performance as tested in Maxon Cinema 4D's benchmark program, Cinebench. Intel claimed that AMD cannot use Cinebench data to represent "real-world" performance as "only 0.22 percent" of users polled by Intel's "Software Improvement Program" respondents use Maxon Cinema 4D. And who are these respondents? Close to 11 million of them, _all_ of whom are notebook and tablet users, and a majority of whom have Software Improvement Program part of OEM bloatware. This, according to Der8auer, is fundamentally dishonest on Intel's part as Maxon Cinema 4D is less likely to be used on portable computers, and more likely on premium desktops or HEDTs. You can watch Der8auer's vlog here (English) or here (German).
The complete slide-deck follows.

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90 Comments on Intel Sourgrapes AMD's Creator Performance Leadership with Laughably Dubious Data

#77
Chomiq
Calmmo
Can't wait for those real world Steam and battlenet loading time benchmarks that will define the next generation of desktop and hedt CPUs that'll help me choose my next purchase.
;o
"80% of PC enthusiasts play Farmville using Intel CPU's *"
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#79
Houd.ini
efikkan
Get educated, that's not even remotely true.
Intel have had a brand new architecture ready for two years now, just waiting for a suitable node to produce it, and they are also preparing the next one for 2021.

Intel have not been "pissing their pants", been relaxing or whatever. Their fault is in building a strategy where everything relies on a single node being on time, and not having any kind of real "backup plan".
They could have a million architectures ready, it doesn't mean anything when they can't produce them.
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#80
JAB Creations
lynx29
The fact Enhanced Sync/Freesync does not work with 144hz freesync monitors on navi gpu's 2 months after launch has put me off to AMD in general. I'm considering Intel 10nm and rtx 3xxx series next summer/fall as my ultimate build that will last me 5-7+ years. I really wanted an all AMD setup, but I just want it to work, I don't want to have to fight software... :/
How elitist. AMD is David and Intel is Goliath; you should expect AMD is improve with increasing speed over time. AMD is giving their all and little shits like you could be starving on the streets or in the slums and intead you're making petty complaints. Be thankful that there is competition again that will grow AMD to be able to appease your petty "demands".
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#81
Nater
JAB Creations
How elitist. AMD is David and Intel is Goliath; you should expect AMD is improve with increasing speed over time. AMD is giving their all and little shits like you could be starving on the streets or in the slums and intead you're making petty complaints. Be thankful that there is competition again that will grow AMD to be able to appease your petty "demands".
I'm still waiting for any proof of his claim. I've read so many reviews and browsed forums for hours and this is the first I've heard of it.

It's an absolute front page news show stopper, yet I've never heard of this bug?
Posted on Reply
#82
lynx29
JAB Creations
How elitist. AMD is David and Intel is Goliath; you should expect AMD is improve with increasing speed over time. AMD is giving their all and little shits like you could be starving on the streets or in the slums and intead you're making petty complaints. Be thankful that there is competition again that will grow AMD to be able to appease your petty "demands".
sorry for wanting freesync to work??? lol mmk bud welcome to my ignore list
Posted on Reply
#83
jaggerwild
Intel has never HAD to market there products, ever! Intel doesn't advertise, least not like AMD does. Intel has a HELLA a lot of money, I did get a good laugh with these slides!!!!! (I am taking an AMD side here) as Intel Advertising is woe fully hurting, this seems like some guy was forced to make up stuff in a hurry and present slides for it's support.

I must say, the hump is past and the true value of AMD is being shown(4.75)FAILURE! I love that this has garnered 4 pages of venting but it is really only restating what Dino said originally........
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#84
PanicLake
Maxon should sue Intel for denigration...
Posted on Reply
#85
Tsukiyomi91
on a serious note, Intel don't even need advertisement in the first place when they are still holding the bigger portion of the PC market while the remaining takes up by AMD. For Intel to make this kind of slides shows how low they have stoop just because AMD has managed to get a little bit more of the cake.
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#86
dozenfury
Intel's marketing dept is building a nasty rep for themselves. This aligns with the dubious "third-party" benchmarks they took some heat for about a year or so ago as well. AMD has always pushed the limits with their marketing too, and have played games with shady anonymous "leaks" showing overly positive benchmarks prior to releases. But Intel has definitely succumbed to the same temptations. I'd look at any marketing or benchmarks from either of them with a grain of salt. It just increases the importance of info from valid unbiased reviews and benchmarks from proper tech sites.
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#87
wow&wow
Intel just need to answer the simple question: Why using its most advanced 10nm process node for the lowest integration 2 or 4-core chips?
Posted on Reply
#88
Xzibit
dozenfury
Intel's marketing dept is building a nasty rep for themselves. This aligns with the dubious "third-party" benchmarks they took some heat for about a year or so ago as well. AMD has always pushed the limits with their marketing too, and have played games with shady anonymous "leaks" showing overly positive benchmarks prior to releases. But Intel has definitely succumbed to the same temptations. I'd look at any marketing or benchmarks from either of them with a grain of salt. It just increases the importance of info from valid unbiased reviews and benchmarks from proper tech sites.
Principled Technologies

Intel update the Benchmark disclosures again. Last time they updated was Computex 2018. Looks more organized now.

[quote=Intel]Principled Technologies Benchmark Disclosure: Intel is a sponsor and member of the BenchmarkXPRT* Development Community]
Posted on Reply
#89
Palladium
Maybe the next campaign Intel can do is to start boasting just how much they are faster than AMD at 720p on a 2080 Ti because that is totally what the 2080 Ti userbase would do.
Posted on Reply
#90
ScaLibBDP
Intel manipulated with test data to discredit Qualcomm! Period! According to Intel's "Configuration Disclosure" slide

On a "Windows without compromise data" slide
Intel compared HP Folio 2-in-1 notebook with Intel Core i7-8500Y CPU vs.
unspecified OEM system with Qualcomm Snapdragon 850 SoC
and
On a "Windows without compromise data part 2" slide
Intel compared unspecified Preproduction Intel system with Intel Core i7-10510Y CPU vs.
unspecified OEM system with Qualcomm Snapdragon 850 SoC

Intel did not provide any details on an OEM system with Qualcomm Snapdragon 8cx SoC at all!

Please take a look at:
Qualcomm Snapdragon 8xx series SoCs vs. Intel CPUs ( VTR-014 )
Published on 10.09.2019
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