Thursday, May 28th 2020

Intel Scores Another AMD Graphics Higher-up: Ali Ibrahim

To support its efforts to build a competitive consumer GPU lineup under the Xe brand, which Intel likes to call its "Odyssey," the company scored another higher-up from AMD, this time Ali Ibrahim. He joined Intel this month as a vice-president within the Architecture, Graphics and Software group, although the company didn't specify his responsibilities. "We are thrilled that Ali has joined Intel as Vice President, Platform Architecture and Engineering - dGPUs to be part of the exciting Intel Xe graphics journey," said an Intel spokesperson in a comment to CRN.

During his 13-year tenure at AMD, Ali Ibrahim was the chief-architect of the company's cloud gaming and console SoC businesses, which provides valuable insight into Intel's breakneck efforts to build high-end discrete GPUs (something it lacked for the past two decades). Intel is the only other company that is capable of building semi-custom chips for someone like Microsoft or Sony as the inventor of x86, provided it has a GPU that can match AMD's in the console space. Likewise, with gaming taking baby steps to the cloud as big players such as Google betting on it, Intel sees an opportunity for cloud gaming GPUs that aren't too different from its "Ponte Vecchio" scalar processors. The transfer of talent isn't one-way, as AMD recently bagged Intel's server processor lead Dan McNamara to head the EPYC brand.
Source: CRN
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12 Comments on Intel Scores Another AMD Graphics Higher-up: Ali Ibrahim

#1
sepheronx
Guess they will wait for the generation after this upcoming one to pitch their GPU's to console makers.

As for Cloud gaming - that can go away. That isn't a feature I feel is necessary or really wanted.
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#2
laszlo
soon we'll see a new company INAMDTEL...
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#3
Testsubject01
sepheronx
As for Cloud gaming - that can go away. That isn't a feature I feel is necessary or really wanted.
It is very much wanted! Maybe not by some consumers, but by the other parties.
The same reason "Games as a service" gets pushed hard. It puts all the cards in the publisher's/developer's hands.

- No piracy, since the consumer only gets access to remote hardware/software via a client, nothing is owned by the consumer or resides really on the consumer's end.
- Planned obsolescence, publisher's/developer's are in full control of how long a service exists.
- No longer any "life support" for old software by modders or open-source projects, since there is no access to the software or an old codebase to go on.
- A constant and predictable flow of income, since the consumer needs to continuously pay in a subscription model for access (and in some cases for certain software/features on top of that as well!).
- Less cost/time for development, since the one hardware combo it is gonna deploy on is known from the start.
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#4
sepheronx
Testsubject01
It is very much wanted! Maybe not by some consumers, but by the other parties.
The same reason "Games as a service" gets pushed hard. It puts all the cards in the publisher's/developer's hands.

- No piracy, since the consumer only gets access to remote hardware/software via a client, nothing is owned by the consumer or resides really on the consumer's end.
- Planned obsolescence, publisher's/developer's are in full control of how long a service exists.
- No longer any "life support" for old software by modders or open-source projects, since there is no access to the software or an old codebase to go on.
- A constant and predictable flow of income, since the consumer needs to continuously pay in a subscription model for access (and in some cases for certain software/features on top of that as well!).
- Less cost/time for development, since the one hardware combo it is gonna deploy on is known from the start.
Only for the business. Most customers are of no fan of this. At least I am not. Judging by what I am reading around, most others are not happy either.
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#5
JB_Gamer
Possibly a used up and drained resource that Amd can do better without
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#6
mtcn77
JB_Gamer
Possibly a used up and drained resource that Amd can do better without
AMD needs their Eric Demers moment to trump this. Pony up the bigwigs.

Once again, Intel needs to invest into the dissection of the problem as to why avx512 causes such a deep vdroop event and curtail some stopgaps as to how they can ramp up its utility in gpus.
Place some super conductors here and there, maybe through 3d vias for optimal packaging. Be more particular in your research goals. Now, future gpus are in your responsibility.
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#7
Alan Finotty
A while ago, they had recruited another former AMD employee, who had been fired, and now "picked up" another. I think they are determined to enter this VGA market with everything.
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#8
medi01
Jim Keller is the only dude that left AMD and went to Intel,that I care about.
Very happy that Raja Embarassment Koduri is no longer at AMD.

Architect something something cloud... I don't recall AMD doing that well in that space, so, uh, oh, hopefully new guy or gal does better.
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#9
mtcn77
medi01
Jim Keller is the only dude that left AMD and went to Intel,that I care about.
Very happy that Raja Embarassment Koduri is no longer at AMD.

Architect something something cloud... I don't recall AMD doing that well in that space, so, uh, oh, hopefully new guy or gal does better.
Raja is no good Eric Demers appropriator. Everything on HD4800 is on his sake, imo.
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#10
orionbg
It's funny how Intel is collecting all the people AMD is getting rid of... Strange tactics on behalf of Intel... There is somebody in Intel that is actually thinking: "Those people did shit at AMD, let's get them..." :D
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#11
5150Joker
medi01
Jim Keller is the only dude that left AMD and went to Intel,that I care about.
Very happy that Raja Embarassment Koduri is no longer at AMD.

Architect something something cloud... I don't recall AMD doing that well in that space, so, uh, oh, hopefully new guy or gal does better.
You don't recall AMD doing well with building Xbox SoCs? Are you trolling or really that dumb? This guy was the chief architect of it so he's a pretty big win for Intel.
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#12
Caring1
5150Joker
You don't recall AMD doing well with building Xbox SoCs? Are you trolling or really that dumb? This guy was the chief architect of it so he's a pretty big win for Intel.
Like Microsoft had any choice when it came to chips to select from.
Intel had nothing IMO at the time that was suitable.
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