Wednesday, January 13th 2021

Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing

ASUS was the first AIC partner to announce that due to increased costs in procuring supplies and components for PC component manufacture, it would be increasing prices on its motherboards and graphics cards. That announcement from ASUS seems to have opened the floodgates on other manufacturers, as now both EVGA and ZOTAC have increased pricing for their graphics cards - specifically for NVIDIA's RTX 30-series.

EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.
As for ZOTAC, the company seemingly decided to silently hike their RTX 30-series pricing with no announcement to users, and the increase are much more substantial on ZOTAC's side. The company originally had some of the lowest prices for custom cards on the RTX 30-series family, but has increased its pricing silently twice already since December. The price hikes that ZOTAC enforced are as follows:

ZOTAC Pricing on December 18th; January 3rd; January 13th
  • from $440 to $500 and now $530 for an RTX 3060 Ti
  • from $540 to $600 and now $640 for an RTX 3070
  • from $750 to $780 and now $840 for an RTX 3080
  • from $1550 to $1580 and now $1900 for an RTX 3090
I'd say that those ZOTAC price hikes - particularly for the RTX 3090) are egregiously high. A $400 expense increase in manufacturing components and tariffs for the RTX 3090? Sure.

Here is EVGA's full post on its website regarding the price increases:
Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products. This change was necessary due to several factors and will be effective January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the EVGA.com Notify Queue system or Step-Up Queue, EVGA will honor the original MSRP pricing through April 16th, 2021 if your purchase position is processed before this date.

EVGA
Source: The Verge
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82 Comments on Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing

#26
Rahnak
Xaled
Are these brands serious or they we are fools?
If no one bought the cards, they wouldn't get away with it. It reminds me of the smartphone market where flagship/high-end devices have been steadily on the rise and people continue to buy.

I really want to upgrade my GPU but it's not looking great. :(
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#27
dyonoctis
Looking at this post now makes me appreciate my insane luck of the day even more: I saved 230€ over that nonsense. I'm usually a xx60 kind of guy, but I'm going to keep that GPU for as long as I can. (As far as I'm concerned, Nvidia can take all the time in the world for their 4000 series.)

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#28
Aretak
AIBs just want in on the scalping. They're not going to miss an opportunity to make more money when the market is so ridiculous. Capitalism at work, as usual.
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#29
RedelZaVedno
The largest German retailer Mindfactory: Only 3090 remaining at 1.749€ ($2,135) and up. Cheapest 6800 sells for 839€ ($1,025), 6800XT €1000($1,220) and 6900XT for €1379 ($1,689). Even 5600XT costs 469€ ($572). It's official, DIY PC gaming is dead in Germany unless you're willing to get robbed.
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#30
Rahnak
@RedelZaVedno Prices are usually identical between NA and Europe, rather than a straight up conversion, like $400 = 400€ or thereabout.
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#32
dyonoctis
RedelZaVedno
The largest German retailer Mindfactory: Only 3090 remaining at 1.749€ ($2,135) and up. Cheapest 6800 sells for 839€ ($1,025), 6800XT €1000($1,220) and 6900XT for €1379 ($1,689). Even 5600XT costs 469€ ($572). It's official, DIY PC gaming is dead in Germany unless you're willing to get robbed.
there's a nice alert discord for Europeans, with a bit of patience, and fast clicking you can get a GPU at a fair price
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#33
15th Warlock
Holy shit, I got incredibly lucky finding a card at msrp right after launch!

Not trying to get political, but just stating the facts, this administration really dropped the ball by not extending the tariff exemption for PC components, now the costumers get punished, can’t believe there are people who actually drank the koolaid and bought into this whole: “let’s punish countries x and y by having them pay for border walls and tariffs on their exports!”

Boy did that backfire in spectacular fashion... Here’s hoping some of those tariffs can be relaxed and we can have a modicum of normalcy soon, not holding my breath though, can’t get the genie back in the bottle so easily...
Divide Overflow
The way you were meant to be played
As much as people want to blame Nvidia or it’s AIB partners, this has nothing to do with them, these new tariffs apply to all PC parts imported to America from China, unfortunately, for some reason I can’t understand only the price increase for Nvidia products is being reported by this site, but this affects both Nvidia and AMD products.
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#34
Vayra86
15th Warlock
Holy shit, I got incredibly lucky finding a card at msrp right after launch!

Not trying to get political, but just stating the facts, this administration really dropped the ball by not extending the tariff exemption for PC components, now the costumers get punished, can’t believe there are people who actually drank the koolaid and bought into this whole: “let’s punish x and y countries by having they pay for walls and tariffs on their exports!”

Boy did that backfire in spectacular fashion... Here’s hoping some of those tariffs can be relaxed and we can have a modicum of normalcy soon, not holding my breath though, can’t place the genie back in the bottle so easily...




As much as people want to blame Nvidia or it’s AIB partners, this has nothing to do with them, these new tariffs apply to all PC parts imported to America from China, unfortunately, for some reason I can’t understand only the price increase for Nvidia products is being reported by this site, but this affects both Nvidia and AMD products.
You might find yourself surprised to realize that one day this is the new normal.

The China spat is not going away, and the EU might even play ball too. I do agree with you on the approach taken by the US btw don't get me wrong. Its not a good idea to burn bridges before you've built your own. But I think what's becoming clearer every day, especially with covid on top of things, is that we can't rely on China to act in our best interests and that it really never was a trustworthy trade partner. And that is on top of the ideological hurdles.
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#35
15th Warlock
Vayra86
You might find yourself surprised to realize that one day this is the new normal.

The China spat is not going away, and the EU might even play ball too.
Yup, like I said, I’m not holding my breath for it, this insane new world is our new normal indeed, I really hope the EU doesn’t follow our example and punish its citizens as well, they already pay a lot of taxes as is.
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#36
Vayra86
15th Warlock
Yup, like I said, I’m not holding my breath for it, this insane new world is our new normal indeed, I really hope the EU doesn’t follow our examples no punish its citizens as well, they already pay a lot of taxes as is.
No, the EU will take a few decades to figure out something that has already gone stale by the time they can implement it.

But still, we're thinking about it. I suppose thats a step. :D
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#37
ObiFrost
TumbleGeorge
Just stop buying cards and other overpriced components. Also and preassembled configurations. Then trademarks will got sign to their bankruptcy and will change its minds.
Too bad, vast majority of consumers don't use the internet in search of "why am I ripping myself apart by purchasing overpriced stuff?", "why should I listen to advertising sites that propose me those offers?", "am I being scammed by youtubers telling me to buy this and that?". My point is pretty much that people pay upfront, instead of taking some analysis and raising questions "but is worth it?". I think if they managed to ask themselves these questions, instead of falling for the marketing slangs, I'm pretty sure the market and the world would be a better place to live in. I also chuckle at AMD saying they sold 300 mil systems, but I'm seriously assuming most of the non-prosumer sales came from pre-build PCs people bought without even having the clue what's inside and probably asked someone more knowledgeable or advices by retailers, whose only intention is to sell, not ascend the consumer and save some cash.
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#38
Tartaros
Console gaming looks more and more attractive.
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#39
cereman
ObiFrost
Too bad, vast majority of consumers don't use the internet in search of "why am I ripping myself apart by purchasing overpriced stuff?", "why should I listen to advertising sites that propose me those offers?", "am I being scammed by youtubers telling me to buy this and that?". My point is pretty much that people pay upfront, instead of taking some analysis and raising questions "but is worth it?". I think if they managed to ask themselves these questions, instead of falling for the marketing slangs, I'm pretty sure the market and the world would be a better place to live in. I also chuckle at AMD saying they sold 300 mil systems, but I'm seriously assuming most of the non-prosumer sales came from pre-build PCs people bought without even having the clue what's inside and probably asked someone more knowledgeable or advices by retailers, whose only intention is to sell, not ascend the consumer and save some cash.
I agree with your opinion on the topic. One thing though, I think the term "overpriced" would be used if the thing you bought was available at a better price somewhere else, or there was something with better quality at a similar price. At the moment the thing you buy is the only available option, just less and less people can afford it. I'm interested to see if more people share my point of view.
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#40
Chrispy_
If and when the crypto bubble crashes (ETH and BTC are already falling fast! ) almost every Ampere GPU ever made will be dumped back on the market.

Nvidia might have been forceful and greedy with the pricing they forced partners to buy silicon from them, and then limit board sale prices, but the cards will be worth what the market can bear, and without crypto driving up scalpers we'll have a repeat of the 2018 where the market was absolutely flooded with $100 Polaris cards and nothing else could compete.

The mainstream needs something at around $300 in vast quantities and if Nvidia doesn't have a solution then people'll just buy AMD - Navi22 looks cheap enough to produce in terms of board complexity and die size, and two-thirds the performance of the RX 6800 is going to severely upset Nvidia's price/performance if AMD release it at anywhere near 5600XT prices (the closest die-size, PCB, and VRAM configuration equivalent from last generation).
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#41
agentnathan009
ObiFrost
So if Asus didn't open their mouth, other competitors wouldn't have followed it. Fking hate this aggressive "exploit or be exploited" capitalism. No wonder why pure greed will cause humanity to annihilate itself, instead of working together in achieving greater things as one species, before we even colonize other planets. Obviously, I'm not asking stuff to be free, but prices are already out of reach for most people.
Your comprehension of Capitalism is glaringly lacking. You are operating under the faulty assumption that every company is out to screw you over. I have been around long enough to see that companies have to cover their costs, they are not out to screw you because that is bad for business for them. They want you to buy their products over their competitors, but Capitalism leads to lower prices as they have to compete with other companies to win your money.

Just because you can’t get the highest end card for $50 doesn’t mean that companies are taking advantage of you for charging more than you think a product should cost YOU. They are subject to suppliers raising their prices and offering products for a fair price.

When was the last time you designed a high end GPU? Do you have any idea how much it costs to research, develop, design, manufacture, deal with RMAs because it won’t overclock as high as you want it too, etc? Obviously you don’t and if you did you would be grumping that you are not getting paid enough to design high end GPUs.

Lastly, do you see the average person driving Ferrari’s and other expensive cars? No, because we cannot afford them. Stop grumping and buy what you can afford. The world doesn’t revolve around you, your wants, and how much you want to pay for bleeding edge hardware. I’m running a RX 570 and making due with it.
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#42
m2geek
I'm Sooooo glad I got in early/immediately lol.
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#43
chrcoluk
These companies wanting the short term profit but market will be dead in a decade.
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#44
Xaled
Vayra86
You might find yourself surprised to realize that one day this is the new normal.

The China spat is not going away, and the EU might even play ball too. I do agree with you on the approach taken by the US btw don't get me wrong. Its not a good idea to burn bridges before you've built your own. But I think what's becoming clearer every day, especially with covid on top of things, is that we can't rely on China to act in our best interests and that it really never was a trustworthy trade partner. And that is on top of the ideological hurdles
This has barley nothing to do with trade war. These companies just want to have bigger slice/share of the wild prices that went wildly high Only and Only because Nvidia and AMD purposely are supplying very very low stocks
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#45
Cobain
PlayStation 5 for 400€ here I go. PC gaming is oficially dead to me, apart from the ocasional RTS/strategy game on my laptop.
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#46
sutyi
I think sometime midyear I'll opt for a PS5 at this rate if I want to play AAA titles or exclusives and then buy second hand Ampere some 1-2 years down the line when it is actually affordable.

The boardpartners can shove their 400-500USD midrange xx60 parts up where the sun don't shine. Thinking a bit further that means 300USD entry level GPUs? Topkek.
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#47
sinnedone
They forget one thing...I have other hobies lol.

Supply and demand boys and girls, go spend your money elsewhere.
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#48
BluesFanUK
Buy an Xbox/PS5. Solved.

Make the switch and force the GPU market into desperation.
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#49
ThrashZone
Hi,
Yeah I can find other ways to throw money at lol
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#50
BSim500
Xex360
Better get a console when they become available, Sony and Microsoft don't have fake MSRP, and don't sell their consoles 40% more outside the US for no reason.
Tartaros
Console gaming looks more and more attractive.
Cobain
PlayStation 5 for 400€ here I go. PC gaming is oficially dead to me, apart from the ocasional RTS/strategy game on my laptop.
BluesFanUK
Buy an Xbox/PS5. Solved.
Problem is there's far more to PC gaming than just "I'm buying a console to function as a cheap PC in protest of GPU prices". I must have racked up thousands of hours playing various mods over the years that will never be on consoles (total cost = negative thousands) plus the typically deeper sales of older games (especially given the new push for making consoles disk-less and thus the account-locked games non-resellable which will have the effect of keeping prices of console versions of games higher for longer). Not everyone rushes out to buy the latest AAA at exactly $60.00 on Day 1 either and PC prices do drop quicker for many games if you wait a few months (needed anyway given the appalling buggy state they're released in). Hardware flexibility (Ultrawide monitors, keyb & mouse, etc), 40 years of backwards compatibility, the plethora of non AAA PC-only games for which there are no console versions, emulators, needing a PC anyway for work, etc, means the whole PC experience + TCO (Total Cost of Ownership) are a lot more involving than just "inflated price of GPU minus console hardware alone, nothing else factored in".
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