Wednesday, October 6th 2021

Intel's Pat Gelsinger Exclaims "Intel is Back" AMD is "Over"

Intel's recently appointed CEO wasn't mincing words in a recent interview with CRN, where he claimed that Intel not only "have the best product" but also that "this period of time when people could say, "Hey, [AMD] is leading," that's over." We'd say them are fighting words, regardless of what various leaks have suggested, since Intel still has a lot to prove with its upcoming Alder Lake CPUs.

Gelsinger continues with "We have 80 percent market share. We have the best software assets that are available in the industry. We do the best job supporting our partners and our OEMs with it. We have an incredible brand that our channel partners, customers want and trust. Wow, that's a lot of assets in that. If the channel partner doesn't see value in that, I want to talk to him." It's pretty clear from this that Intel believes that they're doing a bang up job and if their customers don't see it, then they need a talking to.
For those that were hoping for an engineer to be at the reins of Intel again, the interview with CRN reads like a marketing spinner is at the head of the company. "We are back with a very defined view of what it requires to be leadership in every dimension: leadership product, leadership [chip] packaging, leadership process, leadership software, unquestioned leadership on critical new workloads like AI, graphics, media, power-performance, enabling again the ecosystem. This is what we will be doing with aggressive actions and programs over the next couple of years." How Intel is planning to take the lead in the graphics market is going to be interesting to see if nothing else.

Most of the interview is about how Intel is planning on growing its channel and partner ecosystem, but the article also touches on things like Apple, although once again, Gelsinger dismisses Apple's move away from Intel hardware by saying " We ultimately see the real competition to enable the ecosystem to compete with Apple". This suggests that he doesn't seem to understand why Apple decided to make its own processors in the first place. He also doesn't seem to be a fan of what he calls "Apples closed garden" while calling Windows an "open ecosystem".

When asked how Intel is going to be able to compete with AMD and the various Arm based server parts from companies like Amazon and Ampere, he simply answers "do better products". It's hard to take that kind of an answer seriously and although Intel is hardly in a situation where they're likely to end up on the brink of ruin any time soon, the company has been losing ground in both the server, desktop and notebook markets over the past couple of years.

Gelsinger isn't expecting any further slips in terms of market share, mostly due to the fact that neither Intel or AMD can increase their production at the moment and the situation is likely the same for the Arm based server chip makers. Furthermore, he's expecting pricing to remain stable, although this seems to be referring to server parts, as consumer CPUs aren't discussed in the article. He doesn't see a thread from Arm based server CPUs either, claiming that they have a "very minimal" market share today and will continue to do so.

One interesting quote about the consumer PC side is that he believes that with Alder Lake, Intel will have the "energy efficiency leadership", something no-one else is expecting. That said, it seems like he does have some respect for AMD, saying "AMD has done a solid job over the last couple of years. We won't dismiss them of the good work that they've done". It'll be interesting to see how this unfolds over the next couple of generations of CPUs from both companies, as Intel still has a lot to prove with its new CPU designs.
Source: CRN
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163 Comments on Intel's Pat Gelsinger Exclaims "Intel is Back" AMD is "Over"

#151
zlobby
Hey @W1zzard, sorry for asking but are you planning to take a look at the root cause of the cache issues? I'm sure you and your crew are pretty much up to task.
To be honest, so am I but I'm too lazy and I don't care about the implications. I'm just curious about the engineering aspects.
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#152
Valantar
kane nas[MEDIA=twitter]1448310872812650510[/MEDIA]
From people responding on Twitter, it seems ADL is faster in the CPU render score but slower in the CPU simulation score. Overall seems to very slightly favor ADL. Still (and with all the caveats of this being an unsubstantiated leak, a single test, etc.) that looks like a tie to me.
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#153
Richards
TheoneandonlyMrKI'm all for interesting investigation.

You are implying no one would use win 10 on Aderlake, for gaming that makes sense, but actually for office, work based tests the opposite is true since most companies will take years to adopt windows 11, just as they took years moving off every other OS, shit test Xp too, no I jest :p

And regardless Intel , Microsoft and AMD have certainly created the perfect, benching shitfest for some poor soul, I wouldn't want to be that writer, he or she can't win here.
Windows 10 tanks alder lake performance and turns on the e cores only.. leaks from china are saying
Posted on Reply
#154
W1zzard
zlobbyHey @W1zzard, sorry for asking but are you planning to take a look at the root cause of the cache issues? I'm sure you and your crew are pretty much up to task.
To be honest, so am I but I'm too lazy and I don't care about the implications. I'm just curious about the engineering aspects.
don't think this is worth spending a lot of time investigating, since a fix will be released and the issue will be solved forever
Posted on Reply
#155
zlobby
W1zzarddon't think this is worth spending a lot of time investigating, since a fix will be released and the issue will be solved forever
But we'll never know the truth. Truth is absolute and eternal. But yeah, I'm too lazy to pursuit it. :)

Don't you have some wunderkind coder intern who could crack it in a few hours? Still nobody else got it out on the webs, so clicks and potential revenue is still for the taking.
Posted on Reply
#156
ratirt
I'm quite sure the W11 issues will be fixed with AMD CPUs. I understand ADL is a new arch and prepared for the W11 with the Big.Little arch but as far as I understand AMD is supposedly going that route as well. (Not sure why though). I'm also pretty much confident that MS with the new W11 OS will not favor one arch vs the other because that is bad business for the company.
Posted on Reply
#157
GURU7OF9
TheoneandonlyMrKFingers crossed for AMDs driver squad, but to be fair it's going to be On AMD , windows 11 can't have slipped under they're radar, I'm not keen on unfair comparison but the truth tends to wash out doesn't it.
What can anyone but AMD do, the opposite (W10 benches)is also unfair.

W10(Ryzen) verses W11(Intel) also isn't fair and I am not sure it would go as you might expect, I think W11 will have optimization to be done.
Why wouldnt Ryzen on win10 be fair "if its not broken" comparing it to ADL on win11 when ADL is specifically designed for it?

Seems a whole lot fairer to me than testing Ryzen on w11 when you know its broken!

If Ryzen is tested on w11 in broken state then that is just dumb and a totally biased review!

Thats just the same as not testing ADL on win10 cos it is broken and yet you rationalize that its ok the other way around!

Completely hypocritical !
Posted on Reply
#158
TheoneandonlyMrK
GURU7OF9Why wouldnt Ryzen on win10 be fair "if its not broken" comparing it to ADL on win11 when ADL is specifically designed for it?

Seems a whole lot fairer to me than testing Ryzen on w11 when you know its broken!

If Ryzen is tested on w11 in broken state then that is just dumb and a totally biased review!

Thats just the same as not testing ADL on win10 cos it is broken and yet you rationalize that its ok the other way around!

Completely hypocritical !
Because 11 adds adl which reduces performance on 11 not on 10 giving Ryzen on 10 an advantage.
Posted on Reply
#159
GURU7OF9
How is 3
TheoneandonlyMrKBecause 11 adds adl which reduces performance on 11 not on 10 giving Ryzen on 10 an advantage.
How is ADL on w11 a disadvantage?
How is Ryzen on w11 in broken state not an advantage for ADL ?
Posted on Reply
#160
GURU7OF9
No one seems to have taken any notice with ADL Z690 Motherboards, the only way you can run your super fast M.2 drive in PCIe 5.0 is to run the 16 lanes in 8x2 configuration.

Have to say thats a big let down in my book ! Extremely dissappointing for a brand new platform!

Look, it will most likely still work fine and have heaps of bandwidth for 8 lanes of 5.0 for both video card and m.2 drive, but seriously i cant beleive you have to gimp it to 8 x 2 lanes to make it work !

Dissappointing !
Posted on Reply
#161
lola46
the I9 12900K has TDP 330W of jokes ,AMD Ryzen 9 5900X has 16 Cores and has TDP only 115W
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