dgianstefaniIt's simply a departure from the obnoxious gamer styling that's the norm.

TheLostSwede"Our endeavor, to craft a gender-inclusive collection of gaming gear, challenged us to set aside old ideas—and really ask ourselves some essential questions about our own love of play," said TIffany Beers, Head of Gaming Innovation at Logitech G. "In setting out to design principally for women gamers, we achieved not only that but created a collection we hope is meaningful for an even larger segment of gamers beyond gender and stereotypes. We're excited for the Aurora collection and what it represents."

"Much of the gaming industry has been stuck in a one-size-fits-all mentality. But that hasn't reflected the wide range of consumers who are focused on self-expression and playing games for fun, and it certainly didn't fit Logitech's commitment to delivering solutions for all gamers. When we looked at our own gaming products, we realized we could be doing more," said Ujesh Desai, Vice President and General Manager of Logitech G. "With the Aurora Collection we've created a gender-inclusive collection centered around comfort, approachability and playfulness that supports our long-term commitment to enabling everyone to experience the joy of play.""

"The Logitech G735 has a suggested retail price of $229.99. The Logitech G715 and Logitech G713 TKL Gaming Keyboards have suggested retail prices of $199.99 and $169.99, respectively. "

eidairaman1Well Logitech's gone retarded.

AdmiralThrawnThere are definitely lots of people who wake up every day thinking that their problems would all be solved if logitech just made their keyboard gender neutral. Give me a break. NOBODY CARES!

All my peripherals are logitech and I love them, I will not be buying anything else from them if they shill this to customers.

dgianstefanigender inclusivity, which is a non issue for gamers anyway

BSim500And gamers usually don't "self-express" over hardware

eidairaman1Well Logitech's gone retarded.

dgianstefaniGo cry about it on the Ellen show. The rest of us will continue not caring about identity politics in a hardware forum.

ValantarThe only crying I see here are from all the people complaining about how horrible it is that (gasp!) other people also like gaming and hardware (gasp!).

Just as in terms of race whiteness inscribes itself into society as aracial, neutral and default, hegemonic masculinity tends to do the same - and that is exactly what you're expressing by claiming you don't care about identity politics. What you either are firercely denying, or just fail to see, is that by saying what you're saying, you're enacting a specific form of identity politics. Your claim of neutrality and apoliticalness is nonsensical and absurd, and is completely transparent to anyone with even a moderate capability of critical thinking. The "obnoxious gamer styling" you mentioned in your first norm is an explicitly and self-consciously masculine style, and one that is built on the fundamental sense of insecure masculinity that has underpinned all kinds of nerd culture for decades. And there are of course many possible styles and forms of expression, but crucially, within tech most of them are quite explicitly masculine despite the huge diversity of people sharing these interests (and related jobs). Diversifying the available styles and modes of self-expression is purely a good thing, as it allows for a broader range of options for people to pick from, and thus a greater chance of finding something you actually like.

If you've got a problem with that, then you've got a problem with other people being themselves, which ... well, that's your problem, not theirs.

ZoneDymoWhile I expect conflict I would have to ask you to refrain from using that word.
You mean it to insult but if I would ask you if you had anything against people with down syndrome im sure you would say "no" so then it makes no sense to use it in a negative way.



Shill this to their customers...what? they literally want to sell products...that is their goal as is any companies goal that produces product.
And apparently you care a lot if you suddenly dont want to buy their products over this...says a lot about the impact it has on you and how you react to it.

dgianstefaniRetarded, or to retard means slow in French. Simple. It's not a catch all term for people with down syndrome? People will use the descriptive language they want to, and you have no rights to tell them otherwise.

ZoneDymoI actually have every right to tell them otherwise....or as I did, request them to do otherwise...just as they have the right to say what they want (well regarding government prosecution atleast, whatever this website does its up to them) I have the right to request them to stop.

Apart from that, ok...do we hate slow people now? should someone born slow be used to insult people who arnt slow but just do things you dont like?

dgianstefaniGo cry about it on the Ellen show. The rest of us will continue not caring about identity politics in a hardware forum.

dgianstefaniNoone is hating on slow people - the term is being used to describe the decision of a peripherals business.

eidairaman1Well Logitech's gone retarded.

ValantarEhhhhhhhh ... what? So you've never showed off your rig to anyone? Never tried to make it look good, in line with your tastes and preferences? Never browsed the millions of build logs and posts online showcasing PCs built very clearly to look "cool" in various ways in line with cultural norms and trends?

ValantarThough, to be fair, if anything the comments here are quite indicative of just how necessary measures towards inclusivity are in this hobby. The crying and whining about how terrible these things are is exactly the type of reactionary nonsense you see from an in-group desperately trying to defend their perceived privilege.

ValantarDiversifying the available styles and modes of self-expression is purely a good thing, as it allows for a broader range of options for people to pick from, and thus a greater chance of finding something you actually like.