Friday, October 14th 2022
NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name
NVIDIA has decided to cancel the November 2022 launch of the GeForce RTX 4080 12 GB. The company will relaunch the card under a different name, though it didn't announce the replacement name just yet. The naming of the RTX 4080 12 GB was cause for much controversy. With the RTX 40-series "Ada," NVIDIA debuted three SKUs—the already launched RTX 4090 which is in stores right now; the RTX 4080 16 GB, and the RTX 4080 12 GB. Memory size notwithstanding, the RTX 4080 12 GB is a vastly different graphics card from the RTX 4080 16 GB.
The RTX 4080 12 GB and RTX 4080 16 GB didn't even share the same silicon. While the 16 GB model is based on the larger "AD103" silicon, has 9,728 CUDA cores, and a 256-bit wide GDDR6X memory bus; the RTX 4080 12 GB is based on the smaller "AD104" silicon, has just 7,680 CUDA cores (21% fewer CUDA cores); and a meager 192-bit wide GDDR6X memory bus. This had the potential to confuse buyers, especially given the $900 price. With criticism spanning not just social media but also bad press, NVIDIA decided to pull the plug on the RTX 4080 12 GB. The company will likely re-brand it as a successor to the RTX 3070 Ti, although then it will have a hard time justifying its $900 price-tag. The RTX 4080 16 GB, however, is on track for a November 16 availability date, with a baseline price of $1,200.
Source:
NVIDIA
The RTX 4080 12 GB and RTX 4080 16 GB didn't even share the same silicon. While the 16 GB model is based on the larger "AD103" silicon, has 9,728 CUDA cores, and a 256-bit wide GDDR6X memory bus; the RTX 4080 12 GB is based on the smaller "AD104" silicon, has just 7,680 CUDA cores (21% fewer CUDA cores); and a meager 192-bit wide GDDR6X memory bus. This had the potential to confuse buyers, especially given the $900 price. With criticism spanning not just social media but also bad press, NVIDIA decided to pull the plug on the RTX 4080 12 GB. The company will likely re-brand it as a successor to the RTX 3070 Ti, although then it will have a hard time justifying its $900 price-tag. The RTX 4080 16 GB, however, is on track for a November 16 availability date, with a baseline price of $1,200.

423 Comments on NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name
The RTX 3090 and RTX 3090 Ti cost the same are 100% better buys.
So, at $900 it will be DOA.
If they name it 4070 something, they'll be called out on it because this chip was being named as a "low 4080" and it would "lose a level" but, and according to nVidia and their reason for "unlaunching" this card as a "low 4080", they won't be able to sell it as a 4080 something later on, or they'll be called out for what they did this time: i don't see a way forward with this card either way.
I agree that the price is way out of scale, no matter what letters the product hold. I don't even considering any 4xxx at this time.
I advise to all to do the same, knowing many will still buy them soon as they come.
AD104 will be used, maybe with more enabled shaders.
I suspect AMD will surprise them with Navi 31 and Navi 32, so they suddenly realised that "4080-12" as was, would lose badly, so the only choice was to think about a new product to compete better with Navi 31 and Navi 32.lol, RX 6900 XT, RX 6950 XT, RTX 3090 and RTX 3090 Ti are already better products.. This is BEFORE Navi 31 and Navi 32 :D
Of course an existing product is better than a delayed on :)
Maybe NV are betting too much on dlss3 as a stalling point to justify same preformance as 3090\ti with much less memory.
Time will tall...
Anyway, the point was that the renamed 4080-12 doesn't need to change it cost just because of the re-nameing by itself
Its performance will be around RTX 3080-RTX 3090 max.
www.extremetech.com/gaming/340201-nvidia-releases-the-first-rtx-4080-and-dlss-3-benchmarks
It's ok for a 70 series card to match the TI/90 of the previous one.
The 3070 did the same to the 2080Ti.
The 4070 has the advantage to actually beat the 3090Ti in newer games while the 3070 does not acordingly.
Shaders cont also minnigles.
GB is enough for 4K.
The performance are the performance, not the memory-bit or shaders cont or GB..
If it is in the 3090ti level or better, as the above image, then no matter the spec- it is in the same performance level.
It can actually do about the same FPS with much less spec, I think it's a wonderful thing by itself - 192bit do the same work as 384bit, 10752 vs 7680 , 12GB vs 24GB. No less than a "miracle" ;)How 3090ti level and above is very low??
There's A BIG DIFFERENCE between using a cut down version of a product as a lesser product of the same class using the same chip, and using different chips to achieve the that.
Apart from the 2070 which is slower than the 1080Ti.
If you are buying GPU to have spec insted of GPU to play games or works than I get you, but you might end having lower FPS in the end.
Why instantly choosing a 450W GPU if you can have the same performance level with just 285W GPU (37% less)?
It's actually the only company that innovates and delivers and since they've been miles ahead of the competition, they give the pace. Like Intel did for a decade. I don't like their pace but anyone would do the same in their position.
If you don't like it, though, there are alternatives. There have always been.
AMD has the price/performance advantage, but Nvidia has the technological advantage, and they can always build on that when they set the price of the next product.
1. AMD slightly undercuts Nvidia with pricing, but people will still buy Nvidia due to their technological advantage and/or fanboyism.
2. AMD joins the game of big, heavy and expensive GPUs and comes out with something massive while still selling RDNA 2 for the people who care about price.
I do not expect RDNA 3 to be significantly cheaper than Ada.