Friday, October 14th 2022
NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name
NVIDIA has decided to cancel the November 2022 launch of the GeForce RTX 4080 12 GB. The company will relaunch the card under a different name, though it didn't announce the replacement name just yet. The naming of the RTX 4080 12 GB was cause for much controversy. With the RTX 40-series "Ada," NVIDIA debuted three SKUs—the already launched RTX 4090 which is in stores right now; the RTX 4080 16 GB, and the RTX 4080 12 GB. Memory size notwithstanding, the RTX 4080 12 GB is a vastly different graphics card from the RTX 4080 16 GB.
The RTX 4080 12 GB and RTX 4080 16 GB didn't even share the same silicon. While the 16 GB model is based on the larger "AD103" silicon, has 9,728 CUDA cores, and a 256-bit wide GDDR6X memory bus; the RTX 4080 12 GB is based on the smaller "AD104" silicon, has just 7,680 CUDA cores (21% fewer CUDA cores); and a meager 192-bit wide GDDR6X memory bus. This had the potential to confuse buyers, especially given the $900 price. With criticism spanning not just social media but also bad press, NVIDIA decided to pull the plug on the RTX 4080 12 GB. The company will likely re-brand it as a successor to the RTX 3070 Ti, although then it will have a hard time justifying its $900 price-tag. The RTX 4080 16 GB, however, is on track for a November 16 availability date, with a baseline price of $1,200.
Source:
NVIDIA
The RTX 4080 12 GB and RTX 4080 16 GB didn't even share the same silicon. While the 16 GB model is based on the larger "AD103" silicon, has 9,728 CUDA cores, and a 256-bit wide GDDR6X memory bus; the RTX 4080 12 GB is based on the smaller "AD104" silicon, has just 7,680 CUDA cores (21% fewer CUDA cores); and a meager 192-bit wide GDDR6X memory bus. This had the potential to confuse buyers, especially given the $900 price. With criticism spanning not just social media but also bad press, NVIDIA decided to pull the plug on the RTX 4080 12 GB. The company will likely re-brand it as a successor to the RTX 3070 Ti, although then it will have a hard time justifying its $900 price-tag. The RTX 4080 16 GB, however, is on track for a November 16 availability date, with a baseline price of $1,200.

423 Comments on NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name
A few more from the past:
But then again AMD does similar practices, like with the cut lanes on their cheaper cards, requireing PCIE 4 platforms to work properly.
Another one (if the above didn't move you, then this one won't either, but anyway):
"Read reviews" is easy to say from someone who is generally interested in tech. Most people aren't and they don't even know where reviews are or how to interpret them.
Let's say next month the 4080 16gb hits the shelves for the same price as the 3090ti. If you don't watch a review, which one would you buy and why? I really don't get your point honestly.
Let me demonstrate with an actual conversation that I had with a colleague of mine not long ago:
Him: "My son plays games."
Me: "I play games too."
Him: "Ah, so you have one of those fancy computers too?"
Me: "Yep."
Him: "What Core is it? i5? i7?"
Me: "i7."
Him: "Wow, that's awesome!"
Or another one:
Him: "Would X game run on my daughter's laptop?"
Me: "I don't know. What kind of laptop is it?"
Him: "Lenovo. About 5 years old."
The exact same thing happened to amd with their bulldozer cpus. They got sued because it wasn't a real 8 core or whatever. Who freaking cares, you buy it for the performance, if the performance is there then whether it has 1 core or 5000 of them is irrelevantWhat difference would it make for these people though? I mean a prebuild with an xx80 and an i7 or i9 would cost what, over 2 - 2.5k. If someone spends that amount of money on a computer and has absolutely no idea what he is buying, its noones fault but his.
I would have an issue if both cards were called 4080 (like it happened with the 1030 you mentioned before), but since there is an extra moniker im personally fine with it.
Just as a real life example, I actually have a friend who didn't know there was a performance difference between the 12Gb and 16Gb until I explained it to him and he's not a moron, he wasn't going to buy one anyway and if he looked into it more carefully I am sure he would have realized they're not the same but it goes to show how easy it to mislead people.
I guess you just can't understand the concept of false advertising for some reason. That's fine, you should apply for a marketing position at Nvidia, they'd love you.
What does it even mean to be misled. If you dont watch any reviews how would you freaking know how the 16gb version performs? If you dont know how the 16gb version performs how and why would you assume it performs similar to the 12gb? And what is similar even mean if you have no idea how either of them perform?
Im sorry but if you walk into a shop and randomly buy a gpu based on the name, nvidia misleading you should be the least of your concerns.
And this is not even me saying that it's misleading by the way, Nvidia said so, you know, the multibillion dollar company :
www.nvidia.com/en-us/geforce/news/12gb-4080-unlaunch/
And this "multibillion dollar company" is no stranger to "class action lawsuits". Big Daddy global brutes naturally serving their busienss interests - it happens, nothing surprising... only it should be met with consumer/reviewer/newsflash criticism to keep damages/consumer manipulation/market turbulence at a minimum.
Also lets not forget the BIG elephant in the room.... 4080-16 with an exaggeratedly embellished asking price of "$1200". Thats right the XX80 horizon is now set at twelve hundred dollars. No doubt, they had to justify the XX80-wedge with a massive leap in MSRP in some way, shape or form.... "ah ha! throw the fools a 2-piece 4080 designation with the lesser part for $300 less and we'll be smooth sailing". Even $900 for a lacklustre entry level 80-part is absurd - no thanks!! NVIDIA will make money regardless... so business as usual for them but broader consumer expectations and impending upgrades have been shot 6 feet under so lets not be surprised at the elevated level of criticism.
So you're saying that fooling buyers who don't browse tech sites every day like you or I do is fine? Personally, I find it disgusting. I know a little bit about cars, but I won't study to become a mechanic just to buy one.
My point is about naming and pricing which determines a product's position in the market and its (false) perception by the average consumer. Your point is about the product itself. Please read what I'm saying before you reply.
Anyway, dont worry im here to help.
Ok, i have a $800 budget for my next GPU upgrade. If we combine our budgets we get a total of $1700. This is looking good. We can pick up a 4090 for $1600 woohoo.... that leaves us $100 in hand - its yours! i know - i'm feeling charitable. We can then split the card in half and each one of us takes his share. Seeing the TPU family failed to help and much time has passed.... you can have the larger portion of the share. I'll just take the measly tiny PCB which is probably around 5% of the total size and the rest is yours... yep full 95% casing, massive heatsink, heatpipes, fans, etc etc ...the full MONTY!!
Before you crack your head open on that brick wall... just sign here _____________________
Disclaimer: it's not about the people who genuinely need an Nvidia feature, like CUDA. It's about people who would otherwise be perfectly fine with an AMD card, but would rather pay double for the Nvidia equal as a sort of cure for their inferiority complex. It's also about people who think lying to customers is acceptable as long as the product by its own merits is anywhere near usable.