Friday, October 14th 2022
NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name
NVIDIA has decided to cancel the November 2022 launch of the GeForce RTX 4080 12 GB. The company will relaunch the card under a different name, though it didn't announce the replacement name just yet. The naming of the RTX 4080 12 GB was cause for much controversy. With the RTX 40-series "Ada," NVIDIA debuted three SKUs—the already launched RTX 4090 which is in stores right now; the RTX 4080 16 GB, and the RTX 4080 12 GB. Memory size notwithstanding, the RTX 4080 12 GB is a vastly different graphics card from the RTX 4080 16 GB.
The RTX 4080 12 GB and RTX 4080 16 GB didn't even share the same silicon. While the 16 GB model is based on the larger "AD103" silicon, has 9,728 CUDA cores, and a 256-bit wide GDDR6X memory bus; the RTX 4080 12 GB is based on the smaller "AD104" silicon, has just 7,680 CUDA cores (21% fewer CUDA cores); and a meager 192-bit wide GDDR6X memory bus. This had the potential to confuse buyers, especially given the $900 price. With criticism spanning not just social media but also bad press, NVIDIA decided to pull the plug on the RTX 4080 12 GB. The company will likely re-brand it as a successor to the RTX 3070 Ti, although then it will have a hard time justifying its $900 price-tag. The RTX 4080 16 GB, however, is on track for a November 16 availability date, with a baseline price of $1,200.
Source:
NVIDIA
The RTX 4080 12 GB and RTX 4080 16 GB didn't even share the same silicon. While the 16 GB model is based on the larger "AD103" silicon, has 9,728 CUDA cores, and a 256-bit wide GDDR6X memory bus; the RTX 4080 12 GB is based on the smaller "AD104" silicon, has just 7,680 CUDA cores (21% fewer CUDA cores); and a meager 192-bit wide GDDR6X memory bus. This had the potential to confuse buyers, especially given the $900 price. With criticism spanning not just social media but also bad press, NVIDIA decided to pull the plug on the RTX 4080 12 GB. The company will likely re-brand it as a successor to the RTX 3070 Ti, although then it will have a hard time justifying its $900 price-tag. The RTX 4080 16 GB, however, is on track for a November 16 availability date, with a baseline price of $1,200.

423 Comments on NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name
It's probably the decision of the individual manufacturer and what sort of impression they'd like to convey. I certainly understand the practicality of using a sticker on a box/bag to denote a difference in the product inside, and not just PC hardware.
However, this would likely be a full model number change.
Maybe they should slap a "4090" sticker on the box and charge accordingly.
;)
videocardz.com/newz/nvidia-cancels-geforce-rtx-4080-12gb
Clearly there is a place for a "4080 Ti" card with 100 SMs, 12000 CUDA cores, 20GB VRAM on a 320-bit memory bus, ~400W TDP, at a price point of $1400.
And from a marketing standpoint, it makes more sense for them to launch something with a plain model number (3080, 3090, 4080, 4090) versus a variant with a suffix. Otherwise they will spend six months fielding the question, "Where's the regular 4080?"
A potential RX 7900 XT at ~800, 900 or 1000 msrp will drop the RTX 4080 price.
If we are lucky, AMD can launch a cut-down Navi 31 as 7800 XT for 600 or 700 msrp.
NVIDIA "Unlaunches" GeForce RTX 4080 12 GB, RTX 4080 16 GB On Track For 16th November Launch (wccftech.com)
The marketplace has been sending a very clear message to AMD, NVIDIA and their AIB partners for the past few years.
Yup, both power consumption and on your wallet xD
Jokes aside, good that they realized that they dont have to flood the market with SKU naming.
Now to know who is the most dumb, the consumer who will buy those new generation cards (4080 & 4090) eating so much power for such a high price or them (nVidumb) for the attempt to use the same name for 2 cards with clearly different specs...
I get that the "fake" 4080 is now the hanger and I am glad it's finally beeing adressed, but the 16GB version is a scam, too. Barely faster than a 3090ti in rasterization (ignoring the fake DLSS FPS).
And with the gap between the 4080 and the 4090 there is a lot of air to release every 6 month a new faster 4080. It's all about justifying high prices & increasing profits.
I just call it: Q3/23 = 4080ti, Q1/24 = 4080Super, Q3/24 = 4080Ultra :cool:
* Broken video playback in multiple formats; while playing games or streaming/playing videos
* 2nd monitor never waking up from sleep. Only resolution was a system reboot.
* Green pixilated shadows
* crash to desktop
* BSOD
* games not launching
* games that ran just fine before, but now run like crap
* one annoying issue I had for a while was lights shining through other objects. Examples would be the sun, as it would pass behind a mountain (or a building), the sun would shine right through it. Torches or street lights would shine through walls and so on. This issue actually plagued me over a handful of driver versions.
Those are just the ones that I still remember, I'm sure there are more. No side is perfect and to keep on telling people that AMD drivers are unstable, that just means you've been lucky enough to not have to deal with bad Nvidia drivers. Also, not all drivers work with all hardware/software configurations. I've learned some time ago that if I find a driver that works, I stick with it and I don't update my driver unless I absolutely have to (new generation of a GPU or a new game that requires the most recent driver to run).