Friday, October 14th 2022

NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name

NVIDIA has decided to cancel the November 2022 launch of the GeForce RTX 4080 12 GB. The company will relaunch the card under a different name, though it didn't announce the replacement name just yet. The naming of the RTX 4080 12 GB was cause for much controversy. With the RTX 40-series "Ada," NVIDIA debuted three SKUs—the already launched RTX 4090 which is in stores right now; the RTX 4080 16 GB, and the RTX 4080 12 GB. Memory size notwithstanding, the RTX 4080 12 GB is a vastly different graphics card from the RTX 4080 16 GB.

The RTX 4080 12 GB and RTX 4080 16 GB didn't even share the same silicon. While the 16 GB model is based on the larger "AD103" silicon, has 9,728 CUDA cores, and a 256-bit wide GDDR6X memory bus; the RTX 4080 12 GB is based on the smaller "AD104" silicon, has just 7,680 CUDA cores (21% fewer CUDA cores); and a meager 192-bit wide GDDR6X memory bus. This had the potential to confuse buyers, especially given the $900 price. With criticism spanning not just social media but also bad press, NVIDIA decided to pull the plug on the RTX 4080 12 GB. The company will likely re-brand it as a successor to the RTX 3070 Ti, although then it will have a hard time justifying its $900 price-tag. The RTX 4080 16 GB, however, is on track for a November 16 availability date, with a baseline price of $1,200.
Source: NVIDIA
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423 Comments on NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name

#126
cvaldes
LenneThough relabeling packages isn't too uncommon. I remember RX 480 4GB for example, they used the same ones as 8GB versions, just a 4GB sticker over it.
Sure.

It's probably the decision of the individual manufacturer and what sort of impression they'd like to convey. I certainly understand the practicality of using a sticker on a box/bag to denote a difference in the product inside, and not just PC hardware.

However, this would likely be a full model number change.

Maybe they should slap a "4090" sticker on the box and charge accordingly.

;)
Posted on Reply
#127
mama
Well, it's official: the 3080 to 4080 has an MSRP increase of 71%.
Posted on Reply
#128
Timelessest
They could also relaunch the 4080 16gb as 4080 ti.
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#129
cvaldes
TimelessestThey could also relaunch the 4080 16gb as 4080 ti.
But they decided not to. And that wouldn't change the large gap between it and the 4090.

videocardz.com/newz/nvidia-cancels-geforce-rtx-4080-12gb

Clearly there is a place for a "4080 Ti" card with 100 SMs, 12000 CUDA cores, 20GB VRAM on a 320-bit memory bus, ~400W TDP, at a price point of $1400.

And from a marketing standpoint, it makes more sense for them to launch something with a plain model number (3080, 3090, 4080, 4090) versus a variant with a suffix. Otherwise they will spend six months fielding the question, "Where's the regular 4080?"
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#131
Naito
Still think that chip should be a 60 tier card...
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#132
Crackong
EVGA got out at the right time :)
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#133
Zareek
ARFIt depends on AMD if this nvidia pricing will survive.
A potential RX 7900 XT at ~800, 900 or 1000 msrp will drop the RTX 4080 price.

If we are lucky, AMD can launch a cut-down Navi 31 as 7800 XT for 600 or 700 msrp.


NVIDIA "Unlaunches" GeForce RTX 4080 12 GB, RTX 4080 16 GB On Track For 16th November Launch (wccftech.com)
If people gobble up these 4080s like they did 3080s, the 5080 will cost $1699+. Nvidia will keep jacking up the prices until the market will bear it no more.
Posted on Reply
#134
MentalAcetylide
So am I to understand that buyers are getting SKU sku ska-roo'ed? I think Nvidia is just trying to muddy the waters to make it more difficult to compare price vs. performance with previous card generations.
Posted on Reply
#135
cvaldes
ZareekIf people gobble up these 4080s like they did 3080s, the 5080 will cost $1699+. Nvidia will keep jacking up the prices until the market will bear it no more.
People gobbled up scalped Ampere and RNDA2 cards during the Great GPU Shortage. And now they're buying up scalped 4090 cards.

The marketplace has been sending a very clear message to AMD, NVIDIA and their AIB partners for the past few years.
Posted on Reply
#136
Ruru
Trepie
NaitoStill think that chip should be a 60 tier card...
Agree. 192-bit bus on a xx70 card feels like too cut-down.
Posted on Reply
#137
JrRacinFan
Served 5k and counting ...
TuvokI think they realised there's very high demand for the 4090
Joke incoming ....

Yup, both power consumption and on your wallet xD

Jokes aside, good that they realized that they dont have to flood the market with SKU naming.
Posted on Reply
#138
c2DDragon
nVidumb
Now to know who is the most dumb, the consumer who will buy those new generation cards (4080 & 4090) eating so much power for such a high price or them (nVidumb) for the attempt to use the same name for 2 cards with clearly different specs...
Posted on Reply
#139
Fluffmeister
ARFIt depends on AMD if this nvidia pricing will survive.
A potential RX 7900 XT at ~800, 900 or 1000 msrp will drop the RTX 4080 price.

If we are lucky, AMD can launch a cut-down Navi 31 as 7800 XT for 600 or 700 msrp.


NVIDIA "Unlaunches" GeForce RTX 4080 12 GB, RTX 4080 16 GB On Track For 16th November Launch (wccftech.com)
But if AMD have great products, why won't they be scalped too? Stock gone, MSRP's meaningless, tears flow... nothing changes.
Posted on Reply
#140
chrcoluk
It will be a 4080M or something. I dont think they will call it a 4070 due to the price point.
AnotherReaderWe'll see if it beats a 3090. From Nvidia's own benchmarks, in at least one game, it's closer to the 3080 than the 3090 Ti. The grey bars are the native rendering, i.e. sans DLSS, numbers.

Wow, why they made the gap so big between 4080 and 4090? lol
Posted on Reply
#141
MarsM4N
cvaldesClearly there is a place for a "4080 Ti" card with 100 SMs, 12000 CUDA cores, 20GB VRAM on a 320-bit memory bus, ~400W TDP, at a price point of $1400.
Between the 4080 (16GB) and the 4090 is not only a place for a "4080ti", there is a performance gap for a truck load of faster models. :kookoo: 4090 is up to ~93% faster than a 4080(16GB)!
I get that the "fake" 4080 is now the hanger and I am glad it's finally beeing adressed, but the 16GB version is a scam, too. Barely faster than a 3090ti in rasterization (ignoring the fake DLSS FPS).

cvaldesAnd from a marketing standpoint, it makes more sense for them to launch something with a plain model number (3080, 3090, 4080, 4090) versus a variant with a suffix. Otherwise they will spend six months fielding the question, "Where's the regular 4080?"
To me it looks like the marketing division decided to slap "4080" on everything, because folks associate "4080" = top model = fast = expensive.
And with the gap between the 4080 and the 4090 there is a lot of air to release every 6 month a new faster 4080. It's all about justifying high prices & increasing profits.

I just call it: Q3/23 = 4080ti, Q1/24 = 4080Super, Q3/24 = 4080Ultra :cool:
Posted on Reply
#142
neatfeatguy
sephiroth117AMD needs to make their drivers more stable, tried a RX 580, had drivers issues even when surfing it was BSODing. Passed to a RTX2070, never looked back since.

I don't know if they improved drastically with time, tbh I am looking seriously at RDNA3 too in addition to the 4080 for my next upgrade...but if picking a GPU with the most stable drivers is gullible, then I am gullible. Nothing instinctive with picking up Nvidia...had 2 AMD GPU a ATI 4870 and an RX 580, both were drivers hell, at one point you get tired of DDU, troubleshooting, etc.
I've had many driver issues with Nvidia over the years.

* Broken video playback in multiple formats; while playing games or streaming/playing videos
* 2nd monitor never waking up from sleep. Only resolution was a system reboot.
* Green pixilated shadows
* crash to desktop
* BSOD
* games not launching
* games that ran just fine before, but now run like crap
* one annoying issue I had for a while was lights shining through other objects. Examples would be the sun, as it would pass behind a mountain (or a building), the sun would shine right through it. Torches or street lights would shine through walls and so on. This issue actually plagued me over a handful of driver versions.

Those are just the ones that I still remember, I'm sure there are more. No side is perfect and to keep on telling people that AMD drivers are unstable, that just means you've been lucky enough to not have to deal with bad Nvidia drivers. Also, not all drivers work with all hardware/software configurations. I've learned some time ago that if I find a driver that works, I stick with it and I don't update my driver unless I absolutely have to (new generation of a GPU or a new game that requires the most recent driver to run).
Posted on Reply
#143
Why_Me
MarsM4NBetween the 4080 (16GB) and the 4090 is not only a place for a "4080ti", there is a performance gap for a truck load of faster models. :kookoo: 4090 is ~93% faster than a 4080(16GB)!
I get that the "fake" 4080 is now the hanger and I am glad it's finally beeing adressed, but the 16GB version is a scam, too. Barely faster than a 3090ti in rasterization (ignoring the fake DLSS FPS).




To me it looks like the marketing division decided to slap "4080" on everything, because folks associate "4080" = top model = fast = expensive.
And with the gap between the 4080 and the 4090 there is a lot of air to release every 6 month a new faster 4080. It's all about justifying high prices & increasing profits.

I just call it: Q3/23 = 4080ti, Q1/24 = 4080Super, Q3/24 = 4080Ultra :cool:
I must be missing something here. The cheapest 3090 Ti I can find in the US is going for $1450 atm yet loses out to the $1200 4080 16GB in gaming .. that's with DLSS turned off.
Posted on Reply
#144
iO
"We're sorry we got caught"
Posted on Reply
#145
Chaitanya
Dyatlov AGreat news, but It is not even 4070, it is just 4060ti.
True, that 16GB is the true 4070 and fans are drooling over it.
Posted on Reply
#146
Why_Me
CrackongEVGA got out at the right time :)
EVGA will now be known for their Channel Well psu's and their overpriced boards.
Why_MeI must be missing something here. The cheapest 3090 Ti I can find in the US is going for $1450 atm yet loses out to the $1200 4080 16GB in gaming .. that's with DLSS turned off.
ChaitanyaTrue, that 16GB is the true 4070 and fans are drooling over it.
:wtf:
Posted on Reply
#147
ModEl4
Why_MeI must be missing something here. The cheapest 3090 Ti I can find in the US is going for $1450 atm yet loses out to the $1200 4080 16GB in gaming .. that's with DLSS turned off.
I saw yesterday the below NewEgg offer for AMP Extreme Holo, it's still valid (still +$100 vs before 1 week for the cheapest 3090Ti model)
Posted on Reply
#148
Why_Me
ModEl4I saw yesterday the below NewEgg offer for AMP Extreme Holo, it's still valid:
Zotac is right up there with Inno, Palit and Asrock as far as budget brands go .. but good find. ^^
Posted on Reply
#149
Mistral
This only happened because they judged they couldn't get away with what they were trying to pull. If you want nVidia to treat you better, stop blindly giving them your money.
Posted on Reply
#150
solarmystic
Now watch as they re-release it as the 12 GB RTX 4070 after the furore has died down in a few months time. For the same 899 USD. Because why not.
Posted on Reply
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