Tuesday, January 21st 2025

GTA 6 Could Bring New Era of $90+ Video Game Prices

The video game industry may be preparing for significant pricing transformation, with the prediction that Grand Theft Auto 6 (GTA 6) could set a new precedent for game pricing when it launches in the fall of 2025. According to a recent industry analysis by Epyllion Group CEO Matthew Ball, the current standard price point of $70 for premium games is becoming unsustainable given the escalating development costs of major AAA titles. Ball suggests that GTA 6, one of the most anticipated releases in gaming history, may need to retail for at least $91 to reflect its production value. The potential price increase could have ripple effects throughout the industry, with other developers and publishers likely to follow suit. Anticipated are price points between $80 and $100 for premium titles, with cascading effects on lower-priced games that could see increases of around $10 across different price tiers.

Michael Douse, Publishing Director at Larian Studios, has voiced support for price adjustments, noting that game prices have remained relatively stagnant despite inflation. "A good company raises salaries in line with inflation so that their staff don't die or something, but games prices haven't risen with inflation. This isn't the reason the industry is in the shit for now, but it is an uncomfortable truth. On the other hand, the responsibility for a game developer is to make sure that the game they show lives up to that promise, and that investment from the player," Douse stated on X. While development costs and employee salaries have risen with inflation, game prices have seen only minimal increases. Even multimillion-dollar productions maintain the $70 price point, a model the industry now views as unsustainable.
Sources: IGN Germany, via HardwareLuxx
Add your own comment

63 Comments on GTA 6 Could Bring New Era of $90+ Video Game Prices

#51
Max Mojo
As it will not come to PC in years due to Rockstars ingrained aversion of PC-Gamers and their sadistic pleasure to frustrate enthusiastic human beings the price is negligible. Straus Zelnick is a highly unlikable person and I can not see what he has in common with the aura of GTA.
Posted on Reply
#52
Gmr_Chick
KaleidIt'll only happen if people purchase games for this price. Just don't. let the game be patched for a while, let the prices go down
While that's all good and wishful thinking, all of us here know that won't happen. FOMO is a bitch and it's been prevalent in society more so now that ever, what with social media and all. It's about "keeping up with the Jones'". Couple that with sense of entitlement and...yeah. People will buy the game for that price on launch day, if for no other reason than to post on their feed and rub it in their "friends" faces.

Ya know, its the same thing all these Tech Bros like to do with their 4090/5090 GPUs. They actually have no real need for such a beast, they just want to rub it in the faces of the "peasants".
Posted on Reply
#53
GodisanAtheist
$90 games? That's a no for me dawg.

Hell, can say the same for $70/60/50 games too.

I can wait till they're $10 or less, or just never play them...
Posted on Reply
#54
KrazyT

GTA 6 Could Bring New Era of $90+ Video Game Prices

No problemo, I'll pass.
One day or another the price will down.
It's just *sad* for the early buyer.
Posted on Reply
#55
QuietBob
Gmr_ChickIt's about "keeping up with the Jones'"
Isn't it about "keeping up with the Kardashians" these days? :laugh:
And yeah, your comments about FOMO and self-entitlement are right on point. Buying something to try to impress anonymous people on the internet? This shouldn't motivate our purchasing decisions.

There are hundreds of fun games that don't cost more than $10 on sale. But playing them won't get you brownie points with online communities, including our forum.
Posted on Reply
#56
Bokkie
DarkswordIt has to be worth it.

You can easily spend $100.00 on a concert ticket for 3 hours of entertainment. You can easily spend $100.00 taking a family of four out to the movies for 3 hours of entertainment. A great video game can give you 50+ hours of entertainment on a single playthrough - not to mention replay value and continuous online play.

People are still playing Skyrim, GTA 5, and RDR2 many years later. When looking back, those games could probably justify a $90.00 price point given the hours of replay value.
Never thought of the price that way in a $ per hr basis - totally see what you mean tho makes it look cheap compared to going to movies which is very short lived vs being able to replay a game plenty of times :)
Posted on Reply
#57
AGlezB
BokkieNever thought of the price that way in a $ per hr basis
Probably because the experience of a concert or a movie theater is completely different from playing a video game and that is usually common sense.

Cost/time is only really comparable within the same type of entertainment and the only people who can claim otherwise are those that haven't actually done anything but playing video games because they're basing ther claims on what they can imagine about the other types of entertainment.
Posted on Reply
#58
FierceRed
BokkieNever thought of the price that way in a $ per hr basis - totally see what you mean tho makes it look cheap compared to going to movies which is very short lived vs being able to replay a game plenty of times :)
See below.
FierceRedSure sure, yet an hourly measurement of how some people continue to play games years later, does not a present market argument make.

Should I pay a corporation more money yesterday because modders may potentially expand and extend my enjoyment of a product tomorrow?

As usual, the market will decide what is acceptable to enough consumers in the here and now. For Discerning Customers™ this isn't even a tremor in the landscape.
Posted on Reply
#59
GodisanAtheist
AGlezBProbably because the experience of a concert or a movie theater is completely different from playing a video game and that is usually common sense.

Cost/time is only really comparable within the same type of entertainment and the only people who can claim otherwise are those that haven't actually done anything but playing video games because they're basing ther claims on what they can imagine about the other types of entertainment.
- Not to mention the cost/time argument does result in unintended consequences like the bland open world bloat that infected everything for a while to pump up gameplay hours. "400 hours of 'entertainment*' and a 20 hour middling main questline'

*Please note developer cannot guarantee that you will actually be entertained at all.
Posted on Reply
#60
AGlezB
GodisanAtheist- Not to mention the cost/time argument does result in unintended consequences like the bland open world bloat that infected everything for a while to pump up gameplay hours. "400 hours of 'entertainment*' and a 20 hour middling main questline'

*Please note developer cannot guarantee that you will actually be entertained at all.
I currently lack the patience or maybe the perseverance to play a single game for 100 hours or more, with SurrounDead being the only recent exception. It's not necessarily that games are worse now but it's a fact my life circumstances have changed and my interests have shifted towards shorter but more satisfying experiences. For instance, Steam clocks my total game time in Ghost of Tsushima at 69.3 hours and while it is one of the better games I've played recently the fact is I skipped a lot of side content and by the end I just wanted to finish the game so I could go and do something else.

As I'm now, the quality of my entertainment is far more relevant than lenght or the price or any kind of measure you can derive from those. What's more, gaming has become so widespread that hidden gems are constantly popping up, which is one of the reasons I value Splattercatgaming so highly, with the added benefit of said gems usually going for the price of a coffee and with a very noticeable absence of stupid EULAs.
Posted on Reply
#61
Bokkie
AGlezBProbably because the experience of a concert or a movie theater is completely different from playing a video game and that is usually common sense.

Cost/time is only really comparable within the same type of entertainment and the only people who can claim otherwise are those that haven't actually done anything but playing video games because they're basing ther claims on what they can imagine about the other types of entertainment.
Good point :) - some brief experiences are much more costly but create a lifelong memory which is 'worth' the price many times over etc - so you totally right.

As another comment said, the market will decide!
Posted on Reply
#62
GodisanAtheist
AGlezBI currently lack the patience or maybe the perseverance to play a single game for 100 hours or more, with SurrounDead being the only recent exception. It's not necessarily that games are worse now but it's a fact my life circumstances have changed and my interests have shifted towards shorter but more satisfying experiences. For instance, Steam clocks my total game time in Ghost of Tsushima at 69.3 hours and while it is one of the better games I've played recently the fact is I skipped a lot of side content and by the end I just wanted to finish the game so I could go and do something else.

As I'm now, the quality of my entertainment is far more relevant than lenght or the price or any kind of measure you can derive from those. What's more, gaming has become so widespread that hidden gems are constantly popping up, which is one of the reasons I value Splattercatgaming so highly, with the added benefit of said gems usually going for the price of a coffee and with a very noticeable absence of stupid EULAs.
-Completely agreed.

I can generally only game a couple hours a week, usually in 1-2 hour bursts. Massive 100+ hour games literally take me months to complete and frankly just become a rote exercise in game progression.
Posted on Reply
#63
AGlezB
GodisanAtheistI can generally only game a couple hours a week, usually in 1-2 hour bursts. Massive 100+ hour games literally take me months to complete and frankly just become a rote exercise in game progression.
I'm not quite that short on spare time but the end result is more or less the same because I have a lot competing for my attention. There's a lot I want to do and not nearly enough time to do it all so I have to very carefully prioritize the my activities to meet a few conditions:
  1. No regrets. This is the most important part. If there's something I'll regret not doing first then that's the first thing I'll try to get to.
  2. Try to keep a healthy social and family life. More often than not I'd rather stay at home and read a book than go out drinking or go to a familiy get together but I'm aware social interaction is necessary.
  3. Try not to let my hobbies get in the way of my work. I have a good job which I like and provides me with enough disposable income to indulge in my hobbies so I'd rather not loose it.
  4. Do not finish what I don't like. Applies to everything from food to entertainment. If I'm watching a 13-episode TV series and grow bored by episode 12 I'll stop watching it. The "since I'm already here" line of thought is no good to me.
  5. From time to time look around ask myself if I'm using my time in the best way possible. If I notice I'd rather be somewhere else or doing something else that's a clear sign my time is being wasted, with exceptions made for points 2 and 3.
YMMV :laugh:
Posted on Reply
Add your own comment
Nov 11th, 2026 07:29 CST change timezone

New Forum Posts

Popular Reviews

TPU on YouTube

Controversial News Posts