Tuesday, January 21st 2025
GTA 6 Could Bring New Era of $90+ Video Game Prices
The video game industry may be preparing for significant pricing transformation, with the prediction that Grand Theft Auto 6 (GTA 6) could set a new precedent for game pricing when it launches in the fall of 2025. According to a recent industry analysis by Epyllion Group CEO Matthew Ball, the current standard price point of $70 for premium games is becoming unsustainable given the escalating development costs of major AAA titles. Ball suggests that GTA 6, one of the most anticipated releases in gaming history, may need to retail for at least $91 to reflect its production value. The potential price increase could have ripple effects throughout the industry, with other developers and publishers likely to follow suit. Anticipated are price points between $80 and $100 for premium titles, with cascading effects on lower-priced games that could see increases of around $10 across different price tiers.
Michael Douse, Publishing Director at Larian Studios, has voiced support for price adjustments, noting that game prices have remained relatively stagnant despite inflation. "A good company raises salaries in line with inflation so that their staff don't die or something, but games prices haven't risen with inflation. This isn't the reason the industry is in the shit for now, but it is an uncomfortable truth. On the other hand, the responsibility for a game developer is to make sure that the game they show lives up to that promise, and that investment from the player," Douse stated on X. While development costs and employee salaries have risen with inflation, game prices have seen only minimal increases. Even multimillion-dollar productions maintain the $70 price point, a model the industry now views as unsustainable.
Sources:
IGN Germany, via HardwareLuxx
Michael Douse, Publishing Director at Larian Studios, has voiced support for price adjustments, noting that game prices have remained relatively stagnant despite inflation. "A good company raises salaries in line with inflation so that their staff don't die or something, but games prices haven't risen with inflation. This isn't the reason the industry is in the shit for now, but it is an uncomfortable truth. On the other hand, the responsibility for a game developer is to make sure that the game they show lives up to that promise, and that investment from the player," Douse stated on X. While development costs and employee salaries have risen with inflation, game prices have seen only minimal increases. Even multimillion-dollar productions maintain the $70 price point, a model the industry now views as unsustainable.

63 Comments on GTA 6 Could Bring New Era of $90+ Video Game Prices
Ya know, its the same thing all these Tech Bros like to do with their 4090/5090 GPUs. They actually have no real need for such a beast, they just want to rub it in the faces of the "peasants".
Hell, can say the same for $70/60/50 games too.
I can wait till they're $10 or less, or just never play them...
GTA 6 Could Bring New Era of $90+ Video Game Prices
No problemo, I'll pass.One day or another the price will down.
It's just *sad* for the early buyer.
And yeah, your comments about FOMO and self-entitlement are right on point. Buying something to try to impress anonymous people on the internet? This shouldn't motivate our purchasing decisions.
There are hundreds of fun games that don't cost more than $10 on sale. But playing them won't get you brownie points with online communities, including our forum.
Cost/time is only really comparable within the same type of entertainment and the only people who can claim otherwise are those that haven't actually done anything but playing video games because they're basing ther claims on what they can imagine about the other types of entertainment.
*Please note developer cannot guarantee that you will actually be entertained at all.
As I'm now, the quality of my entertainment is far more relevant than lenght or the price or any kind of measure you can derive from those. What's more, gaming has become so widespread that hidden gems are constantly popping up, which is one of the reasons I value Splattercatgaming so highly, with the added benefit of said gems usually going for the price of a coffee and with a very noticeable absence of stupid EULAs.
As another comment said, the market will decide!
I can generally only game a couple hours a week, usually in 1-2 hour bursts. Massive 100+ hour games literally take me months to complete and frankly just become a rote exercise in game progression.
- No regrets. This is the most important part. If there's something I'll regret not doing first then that's the first thing I'll try to get to.
- Try to keep a healthy social and family life. More often than not I'd rather stay at home and read a book than go out drinking or go to a familiy get together but I'm aware social interaction is necessary.
- Try not to let my hobbies get in the way of my work. I have a good job which I like and provides me with enough disposable income to indulge in my hobbies so I'd rather not loose it.
- Do not finish what I don't like. Applies to everything from food to entertainment. If I'm watching a 13-episode TV series and grow bored by episode 12 I'll stop watching it. The "since I'm already here" line of thought is no good to me.
- From time to time look around ask myself if I'm using my time in the best way possible. If I notice I'd rather be somewhere else or doing something else that's a clear sign my time is being wasted, with exceptions made for points 2 and 3.
YMMV :laugh: