At CES 2026, Razer's star of the booth was its new project for more immersive gaming experience. Called "Project Madison," it is a gaming chair designed for additional "feel" coming from the system into your body. Razer achieves that by implementing haptic feedback directly into the chair made possible by six motor actuators that respond in real time to what is happening in the game. To aid the senses, Razer even integrated speakers that can output 5.1 or 7.1 surround sound to fully immerse the gamer into the scene. For additional visual help, there is Razer Chroma RGB lighting strips along the headrest which also match with the scenes from the monitor, so the immersive experience goes up a notch.

While pricing and availability is unknown, Razer's website has a form you can submit to be notified when the chair becomes available, so it is already in production with availability nearby. Below you can see some of the photos we took.