Wednesday, June 24th 2026

Steam Machine Sells Out in Japan Despite Woeful Pricing

As was the case with the Steam Deck, Valve is selling the Steam Machine via Komodo Station, an Asian reseller that serves much of South-East Asia, and as a result, it skips the reservation and lottery system that is currently in place on Valve's own Steam Store. While this doesn't combat issues like scalping and shortages as well as Steam's in-house system, it provides a much more realistic indication of current stock levels. According to Komodo Store, however, all versions of the Valve Steam Machine have officially sold out less than 48 hours after the new hardware launched.

In Japan, the Steam Machine starts at $1,175 for the 512 GB model and goes up from there to ~$1,638 for the 2 TB model with two Steam Controllers and two additional faceplates. It remains to be seen how well the console will sell in the west when it officially starts shipping on June 25, however, since the price is quite high, especially compared to consoles like the PS5 Pro and similar small-form-factor PCs. As far as sentiment goes, there appears to be a divide forming in online spaces, like r/steammachine on Reddit, where some are saying the convenience of not having to set up any hardware is worth the price trade-off. The Steam Machine was seemingly meant to cost around 30% less initially, but it's unclear if or when it will come down to that price, which will only be possible if the RAM crisis comes to an end and hardware prices ease.
Source: Komodo Station
Add your own comment

36 Comments on Steam Machine Sells Out in Japan Despite Woeful Pricing

#1
Paganstomp
and to think I got chastised for a post I made the other day about people lining up to buy these things. There ya go! ( I don't smoke but I do drink. )
Posted on Reply
#2
zus
I still think it won't sell many units, but I hope Valve continues to polish the console-like experience on PCs. HDMI-CEC and wake-on-Bluetooth should be standard features on any modern PC. Windows still needs a proper front-end that's more controller-friendly, and powerful APUs could be really interesting for SFF builds too. PC gaming has some pretty silly pain points that it shouldn't have in this day and age, I appreciate Valve's efforts to make the platform more convenient.
Posted on Reply
#3
Eviling
The article doesnt mention how many was sold out. which i feel would be very relevant information if being sold out in 48 hours is supposed to mean something.
Posted on Reply
#4
Halo3Addict
Yes and it will sell out everywhere more than likely. Possibly into 2027.

People/Influencers claiming this product is 'DOA' either misunderstand the term or are out of touch with the market.
Posted on Reply
#5
TheinsanegamerN
EvilingThe article doesnt mention how many was sold out. which i feel would be very relevant information if being sold out in 48 hours is supposed to mean something.
Because saying you sold 1000 units isnt very impressive.
Posted on Reply
#6
dyonoctis
zusWindows still needs a proper front-end that's more controller-friendly,
there’s the Xbox mode, but people on TPU have been pretty vocal about not wanting something of the sort coming from Microsoft.
Posted on Reply
#7
TheinsanegamerN
zusI still think it won't sell many units, but I hope Valve continues to polish the console-like experience on PCs. HDMI-CEC and wake-on-Bluetooth should be standard features on any modern PC. Windows still needs a proper front-end that's more controller-friendly, and powerful APUs could be really interesting for SFF builds too. PC gaming has some pretty silly pain points that it shouldn't have in this day and age, I appreciate Valve's efforts to make the platform more convenient.
The Steam Machine doesnt use an APU. Big APUs are very expensive, see Strix Halo.

HDMI CEC as a standard feature? Have you heard of this insane relic of technology called the universal remote? Wake on bluetooth has some use, but also requires you to continuously broadcast and listen for Bluetooth, which is a security risk, and we've been able to wake up PCs with wireless keyboards and mice for eons now.

Just like their comments about opening up SteamOS, a linux OS, to nvidia and intel hardware, Valve seems to be getting significant praise for doing things that already exist. But it's Valve, so they could put a turd in a blender and get praise for it.
Halo3AddictYes and it will sell out everywhere more than likely. Possibly into 2027.

People/Influencers claiming this product is 'DOA' either misunderstand the term or are out of touch with the market.
Without actual numbers, this is not impressive. Selling 100k units in 24 hours would be meh sales wise compared to consoles, 1000 units would be absolutely laughable.

Pretty sure people know what DoA is and consumers are pretty in tune with what the market wants.
dyonoctisthere’s the Xbox mode, but people on TPU have been pretty vocal about not wanting something of the sort coming from Microsoft.
Steam also has Big Picture mode and has so for a decade now.
Posted on Reply
#8
Exilarch
Well, yeah... I mean most of the people today would rather pay $1000 than install Linux. They are the phone generation that never had to install anything ever. They didn't have to install Android, it came with a phone. They didn't have to install Windows, it came along with a laptop. They didn't have to install video games, because all it was required is to stick the disc in the console or download it. And people are surprised that they don't even flinch when they need to shell out a thousand bucks rather than go to distrowatch and pick one of the distros to their liking?
Posted on Reply
#9
zus
dyonoctisthere’s the Xbox mode, but people on TPU have been pretty vocal about not wanting something of the sort coming from Microsoft.
I stand corrected. I thought this feature was only available on the Xbox Ally, I'm happy to see Microsoft improving on that end.
Posted on Reply
#10
Hecate91
No indication of sales numbers, but even a few thousand is still impressive given the price, though the Japanese market seems to like consoles.
TheinsanegamerNThe Steam Machine doesnt use an APU. Big APUs are very expensive, see Strix Halo.

HDMI CEC as a standard feature? Have you heard of this insane relic of technology called the universal remote? Wake on bluetooth has some use, but also requires you to continuously broadcast and listen for Bluetooth, which is a security risk, and we've been able to wake up PCs with wireless keyboards and mice for eons now.

Just like their comments about opening up SteamOS, a linux OS, to nvidia and intel hardware, Valve seems to be getting significant praise for doing things that already exist. But it's Valve, so they could put a turd in a blender and get praise for it.
Big APU's don't have a GPU as fast as the 7600M with dedicated VRAM in the Steam Machine either.

Though universal remotes require setup, the Steam Machine or a console will power on when a TV does, no need to leave the system on sleep mode.
And Valve has done a lot of the work for getting gaming to be more easily accessible on linux than any other linux distro, until Valve provided an incentive with their own linux development, Nvidia didn't give a crap about linux and only provided proprietary drivers which have been significantly worse than Windows drivers.
TheinsanegamerNWithout actual numbers, this is not impressive. Selling 100k units in 24 hours would be meh sales wise compared to consoles, 1000 units would be absolutely laughable.

Pretty sure people know what DoA is and consumers are pretty in tune with what the market wants.
1000 units for a very niche console like PC is still impressive, especially in a market where people prefer the PS5 and Switch over gaming PC's.
All of the screaming DOA unsurprisingly comes from out of touch youtube influencers with RTX 5090's , and it probably has some wanting the Steam Machine even more.
Posted on Reply
#11
Kinsa83
This does not surprise me considering how functional the japanese are with limited space.
Posted on Reply
#12
Event Horizon
Kinsa83This does not surprise me considering how functional the japanese are with limited space.
That's how I interpret it as well. The compact size is probably a bigger selling point for some customers than most of us expected.
Posted on Reply
#13
cfenton
It was always going to sell out everywhere. Valve seems unable to manufacture at scale. Even something simple like the controller has been a problem for them. So there will be limited inventory and some amount of Valve fanatics that will buy whatever they make for whatever they decide to charge. There are even a few people for whom the Steam Machine makes sense, even at this price. The interesting question is will it continue to sell once they satisfy that small niche?
Posted on Reply
#14
AusWolf
the price is quite high, especially compared to consoles like the PS5 Pro and similar small-form-factor PCs
What similar form factor PCs?

It costs the same as anything from Minisforum, Acemagic or Beelink that has a Ryzen 9 HX 370 in it with a much weaker iGPU and no VRAM.
Posted on Reply
#15
Kinsa83
cfentonThe interesting question is will it continue to sell once they satisfy that small niche?
That is the real question here. Whether its the steam machine itself or some company creates their own version of it. From what I can tell valve seems to like to be a proof of concept company and dont seem to mind when others copy/improve on their initial idea. Regardless they shift the landscape. I do think it will sell some beyond the niche cause there are people that just like to tinker with things out of curiosity and I like to think there is still untapped imagination available despite the existence of AI.
Posted on Reply
#16
N/A
AusWolfWhat similar form factor PCs?

It costs the same as anything from Minisforum, Acemagic or Beelink that has a Ryzen 9 HX 370 in it with a much weaker iGPU and no VRAM.
ITX is very similar at 4.9 liters 17 cm cube, although it's not quite the 3.8 liters 15.6 x 15.2 x 16.2 pocket size steam machine.
Posted on Reply
#17
Tess
EvilingThe article doesnt mention how many was sold out. which i feel would be very relevant information if being sold out in 48 hours is supposed to mean something.
Well, that OP is a bit misleading too. They didn't sell out in 48 hours. They sold out in 3 hours!
Everything related to the Steam Machine was gone by the end of hour 3. And rumors here (I'm in Japan) are that they had 800 units.

Komodo is on X if you wanna visit... x.com/KOMODO_Games_JP
Posted on Reply
#18
AusWolf
N/AITX is very similar at 4.9 liters 17 cm cube, although it's not quite the 3.8 liters 15.6 x 15.2 x 16.2 pocket size steam machine.
Where do you get a 4.9 litre case? :eek:
Even my Silverstone Milo ML-09 is over 7 litres with only low profile GPUs and severely limited space for the CPU cooler.
Posted on Reply
#19
Prima.Vera
No, this is not a true news. I do not want to say 'fake' out of respect for the op.
Nobody is buying this here. Just because is out of stock, doesn't mean it sells like hot cakes.
Everybody I spoke with, said that the price is ridiculous, and nobody in their mind would even consider paying that amount for a basically gaming NUC, when with those money you can buy an RTX 5080 for triple the performance, and have some money to spare.
I mean, is pretty common sense.
TesselatorWell, that OP is a bit misleading too. They didn't sell out in 48 hours. They sold out in 3 hours!
Everything related to the Steam Machine was gone by the end of hour 3. And rumors here (I'm in Japan) are that they had 800 units.

Komodo is on X if you wanna visit... x.com/KOMODO_Games_JP
Most of them were bought in bulk by Chinese and Taiwanese resellers, not by locals.
Posted on Reply
#20
AusWolf
Prima.VeraNo, this is not a true news. I do not want to say 'fake' out of respect for the op.
Nobody is buying this here. Just because is out of stock, doesn't mean it sells like hot cakes.
Everybody I spoke with, said that the price is ridiculous, and nobody in their mind would even consider paying that amount for a basically gaming NUC, when with those money you can buy an RTX 5080 for triple the performance, and have some money to spare.
I mean, is pretty common sense.
And what do you plug that 5080 into?

Yes, the SM is pretty much a gaming NUC, which I think is pretty darn cool. Of course it's a niche product for a limited audience, but still.
Prima.VeraMost of them were bought in bulk by Chinese and Taiwanese resellers, not by locals.
Any source on this?
Posted on Reply
#21
Tess
Prima.VeraMost of them were bought in bulk by Chinese and Taiwanese resellers, not by locals.
Very possible, Komodo isn't Japan exclusive. We don't currently have any actual data on who bought what yet though - likely never will.
Posted on Reply
#22
cinemaware
Hecate91Though universal remotes require setup, the Steam Machine or a console will power on when a TV does, no need to leave the system on sleep mode.
And Valve has done a lot of the work for getting gaming to be more easily accessible on linux than any other linux distro, until Valve provided an incentive with their own linux development, Nvidia didn't give a crap about linux and only provided proprietary drivers which have been significantly worse than Windows drivers.
Your ability to shoehorn Nvidia hate into just about any news item, no matter how unrelated, is truly astonishing. Even despite this: www.techpowerup.com/forums/threads/valve-is-collaborating-with-nvidia-to-bring-steamos-support-to-more-pcs
Hecate911000 units for a very niche console like PC is still impressive, especially in a market where people prefer the PS5 and Switch over gaming PC's.
No, it isn't. Xbox was also "big in Japan" for one hot minute (except it wasn't really).
Posted on Reply
#23
ISSEnterprise
That compact size reminds me of a Corsair compact PC back to 2020, it use customized water cooling to pack the flagship desktop GPU and CPU.
Posted on Reply
#24
Tess
cinemawareNo, it isn't. Xbox was also "big in Japan" for one hot minute (except it wasn't really).
Yeah... not really - actually not at all. So, I've been living here [in Japan] for 50 years and raised 4 boys - they were early teens when Famicom released and I've jumped back and forth from the film, TV and game industries for my living. Japan looks quite strange when attempting to compare demographics with the west. They tried to sell XBoxes here but it never gained more than about 1% of the console market... I think the 360 jumped up to 6% for two whole quarters - LOL.

Early on (8086/8088/Z80/6502 days) PC's caught on for home/personal use and continued growing through the 386/486 32bit era. By the end of that 15~20% of homes had a "PC" but almost no one gamed on them. It was all about PC Engine, Famicom, and SEGA (With a little NEO-GEO mixed in). Then dual purpose machines like the MSX and the Sharp X68000 coaxed gamers over to the PC side. That morphed a bit but it's still relatively the same here. Not that many PC owners use them for gaming. Consoles make up a much bigger share of gaming here than they do in the US. In the States (in the "West"?), PC gaming is way stronger as you all know - and has been for years. Japan's market is like, 70% mobile, 20% console, 10% PC, while the US is closer to 45% mobile, 30% console, and 25% PC. (for gaming)..
Posted on Reply
#25
woll3
Event HorizonThat's how I interpret it as well. The compact size is probably a bigger selling point for some customers than most of us expected.
Though personally i dont think it is worth it when, and thats ofc ymmv depending on your location, you could potentially get vastly more gpu power with prebuilds in a fractal terra for the same price as the 2tb version or about 300€ more for one with a 9060xt 16gb. Sure the Steam machine is shorter by ~50% of the terra, but 156mmx152mmx162mm vs 153x218x343mm isnt that much of an argument imo, and then ofc there are other orientations like having it vertical(e.g. with the ch260),but to each their own.
Posted on Reply
Add your own comment
Nov 14th, 2026 08:35 CST change timezone

New Forum Posts

Popular Reviews

TPU on YouTube

Controversial News Posts