cvaldesMy guess is that AV2 hardware decoding support will come to smartphone SoCs before mainstream consumer PC GPUs.

Remember that about 2015 the smartphone dethroned the PC as the primary driver of basically all consumer technology innovation.

Reducing bandwidth is a more pressing concern for today's congested cellular data networks. It's not as important for someone on a desktop PC sitting on a fat broadband connection.

Smartphones get a lot of tech first. Newest gen OLED, most advanced process for chips, DDR6 (LPDDR6), newest arch (IPhones get revised before macs). Etc.

dgianstefaniSmartphones get a lot of tech first. Newest gen OLED, most advanced process for chips, DDR6 (LPDDR6), newest arch (IPhones get revised before macs). Etc.

Best battery technology, GPS navi, NFC contactless payment, better cameras, biometric identification, better Bluetooth.

iPhone was the first mainstream device to get a Retina Display (HiDPI panel) which particularly benefitted people using logographic alphabets (China, Japan, Korea, etc.). Smartphones drove adoption of Active Noise Cancellation wireless earbuds after Apple ditched the 3.5mm audio connector in the iPhone.

Better computational photography, spatial audio, better cloud integration, the first to get AI apps & social media apps, better password management features, health tracking (particularly via linked smartwatches and activity trackers). Better power management.

Unsurprisingly ChatGPT's first native app debuted on iOS (before Android, before macOS, with Windows trailing the pack). Instagram also debuted as an iOS app first. Adobe's Project Indigo is an experimental playground of new computational photography features. Even a year after its debut it still hasn't appeared on Android.

Apple's newly debuted HomeView is essentially a home-based CarView device. For full functionality it must be paired with an iPhone with Siri AI capability (so iPhone 15 Pro, iPhone 16 and later).

AV2 is just another of a long line of consumer-facing technologies that is being driven by smartphones, not by PCs. Joe Consumer really doesn't need to know what video compression technology is being used by their smartphone. All they care about is that the video doesn't buffer and the picture looks good on their device's screen. Mobile network operators and content services (and the handful on metered data plans) care more about bandwidth usage.

Samsung will be happy that consumers will buy another tablet because the existing one will struggle with youtube playback.

For the next tablet purchase i have to look for AV2 decoder in the tablet. on the other hand, google locks down the cve ridden android, maybe i pass on the hole arm / tablet thing and use something else when the current tablet dies in the future.

GeoffreyAThe problem with VVenC, the only practical VVC encoder, is that a lot of detail is lost, and Fraunhofer's work on the encoder seems to have lessened. SVT-AV1 is doing much better in detail these days, and speed is excellent.

Yeah, it can retain detail but VVC needs to encode super slow and preferably 2-pass to work well

Dr. DroYeah, it can retain detail but VVC needs to encode super slow and preferably 2-pass to work well

I had big hopes for VVC but have been disappointed how it turned out. At any rate, I saw that a new developer has implemented many improvements to VVenC of late, with the aid of Claude. I think I'll do some new testing to see how far it's come.

cvaldesAV2 is just another of a long line of consumer-facing technologies that is being driven by smartphones, not by PCs. Joe Consumer really doesn't need to know what video compression technology is being used by their smartphone. All they care about is that the video doesn't buffer and the picture looks good on their device's screen. Mobile network operators and content services (and the handful on metered data plans) care more about bandwidth usage.

So much this... when you got over a billion of the little critters in the wild. and youtube being as popular as is, It make sense Smartphones get it first.. Sure there is alot of PCs, but most of them don't upgrade as often as a smart devices

silentbogoYou don't have to. It's all there. FrameGen and DL upscaling were first demoed quite a few years ago as a way to add FPS not to games, but to videos. Same with several denoising algos, which later morphed in what we know today as DLSS.

I wasn’t referring to fake frames or upscaling; rather, I meant that AI data centers can help to create and optimize the code of video and audio codecs.

I’m not a programmer, but here’s an example of what can be done using AI: within an AI data center, a codec code generated by AI can encode a sample video and compare it against the original, uncompressed version. If the encoded video turns out poorly, the code is discarded; if the compressed video is of good quality, the code is kept and further optimized—again, via AI—to improve both quality and the speed of encoding and decoding.

Before the existence of AI data centers, all this work was "manual," slow, and required top-tier programmers. Today, with AI data centers, I believe it is possible to create codecs far superior to AV2 and H.266 in just a few days.